[Illustration: THE SMART SET
A MAGAZINE OF CLEVERNESS]
=Yearly Subscription, $3.00.= =Single Copies, 25c.=
The sub-title, “=A MAGAZINE OF CLEVERNESS=,” suggests the aims of
“THE SMART SET.” It appeals to everyone who wishes to be entertained.
=Nowadays, more people wish to be amused than instructed.= Each
number contains a complete story, equal in style and literary merit
to the modern $1.50 book; also many short stories, poems and bright
miscellany. There are 160 pages of reading matter in each issue. “THE
SMART SET” is a departure from the stereotyped character of current
magazines.
=Upon receipt of 25 cents, a copy of the current number will be sent
post paid.=
ESS ESS PUBLISHING CO.,
452 Fifth Ave., New York.
90-93 Fleet St., London, E. C., England.