2. Competition for a chunk of the "global market" by major industry players

An extension of (local) popularization is the export of information technology

around the world. Popularization has now occurred on a global scale and English

is no longer necessarily the lingua franca of the user. Perhaps there is no true

lingua franca, but only the individual languages of the users. One thing is

certain -- it is no longer necessary to understand English to use a computer,

nor it is necessary to have a degree in computer science.

A pull from non-English-speaking computer users and a push from technology

companies competing for global markets has made localization a fast growing area

in software and hardware development. This development has not been as fast as

it could have been. The first step was for ASCII to become Extended ASCII. This

meant that computers could begin to start recognizing the accents and symbols

used in variants of the English alphabet -- mostly used by European languages.

But only one language could be displayed on a page at a time.

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