The Chapel—The Companions—Increase of Readers—Books make Readers—
Caxton's Types—Wynkyn's Dream—The first Paper-mill.
It was evensong time when, after a day of listlessness, the printers in
the Almonry at Westminster prepared to close the doors of their
workshop. This was a tolerably spacious room, with a carved oaken roof.
The setting sun shone brightly into the chamber, and lighted up such
furniture as no other room in London could then exhibit. Between the
columns which supported the roof stood two presses —ponderous machines.
A _form_ of types lay unread upon the _table_ of one of these presses;
the other was empty. There were _cases_ ranged between the opposite
columns; but there was no _copy_ suspended ready for the compositors to
proceed with in the morning. No heap of wet paper was piled upon the
floor. The _balls_, removed from the presses, were rotting in a corner.
The _ink-blocks_ were dusty, and a thin film had formed over the oily
pigment. He who had set these machines in motion, and filled the whole
space with the activity of mind, was dead. His daily work was ended.
Three grave-looking men, decently clothed in black, were girding on
their swords. Their caps were in their hands. The door opened, and the
chief of the workmen came in. It was Wynkyn de Worde. With short speech,
but with looks of deep significance, he called a _chapel_—the printer's
parliament—a conclave as solemn and as omnipotent as the Saxons'
Witenagemot. Wynkyn was the Father of the Chapel.
The four drew their high stools round the _imposing-stone_—those stools
on which they had sat through many a day of quiet labour, steadily
working to the distant end of some ponderous folio, without hurry or
anxiety. Upon the stone lay two uncorrected folio pages—a portion of the
'Lives of the Fathers.' The _proof_ was not returned. He that they had
followed a few days before to his grave in Saint Margaret's church had
lifted it once back to his failing eyes,—and then they closed in night.
"Companions," said Wynkyn—(surely that word "_companions_" tells of the
antiquity of printing, and of the old love and fellowship that subsisted
amongst its craft)—"companions, the good work will not stop."
"Wynkyn," said Richard Pynson, "who is to carry on the work?"
"I am ready," answered Wynkyn.
A faint expression of joy rose to the lips of these honest men, but it
was damped by the remembrance of him they had lost.
"He died," said Wynkyn, "as he lived. The Lives of the Holy Fathers is
finished, as far as the translator's labour. There is the rest of the
copy. Read the words of the last page, which _I_ have written:—
"Thus endeth the most virtuous history of the devout and right-renowned
lives of holy fathers living in desert, worthy of remembrance to all
well-disposed persons, which hath been translated out of French into
English by William Caxton, of Westminster, late dead, and finished at
the last day of his life."[14]
The tears were in all their eyes; and "God rest his soul!" was whispered
around.
"Companion," said William Machlinia, "is not this a hazardous
enterprise?"
"I have encouragement," replied Wynkyn;—"the Lady Margaret, his
Highness' mother, gives me aid. So droop not, fear not. We will carry on
the work briskly in our good master's house.—So fill the case."[15]
A shout almost mounted to the roof.
"But why should we fear? You, Machlinia, you, Lettou, and you, dear
Richard Pynson, if you choose not to abide with your old companion here,
there is work for you all in these good towns of Westminster, London,
and Southwark. You have money; you know where to buy types. Printing
_must_ go forward."
"Always full of heart," said Pynson. "But you forget the statute of King
Richard; we cannot say 'God rest his soul,' for our old master scarcely
ever forgave him putting Lord Rivers to death. You forget the statute.
We ought to know it, for we printed it. I can turn to the file in a
moment. It is the Act touching the merchants of Italy, which forbids
them selling their wares in this realm. Here it is: 'Provided always
that this Act, or any part thereof, in no wise extend or be prejudicial
of any let, hurt, or impediment to any artificer or merchant stranger,
of what nation or country he be or shall be of, for bringing into this
realm, or selling by retail or otherwise, of any manner of books written
or imprinted.' Can we stand up against that, if we have more presses
than the old press of the Abbey of Westminster?"
"Ay, truly, we can, good friend," briskly answered Wynkyn. "Have we any
books in our stores? Could we ever print books fast enough? Are there
not readers rising up on all sides? Do we depend upon the court? The
mercers and the drapers, the grocers and the spicers of the city, crowd
here for our books. The rude uplandish men even take our books; they
that our good master rather vilipended. The tapsters and taverners have
our books. The whole country-side cries out for our ballads and our
Robin Hood stories; and, to say the truth, the citizen's wife is as much
taken with our King Arthurs and King Blanchardines as the most noble
knight that Master Caxton ever desired to look upon in his green days of
jousts in Burgundy. So fill the case."[16]
"But if foreigners bring books into England," said cautious William
Machlinia, "there will be more books than readers."
"Books make readers," rejoined Wynkyn. "Do you remember how timidly even
our bold master went on before he was safe in his sell? Do you forget
how he asked this lord to take a copy, and that knight to give him
something in fee; and how he bargained for his summer venison and his
winter venison, as an encouragement in his ventures? But he found a
larger market than he ever counted upon, and so shall we all. Go ye
forth, my brave fellows. Stay not to work for me, if you can work better
for yourselves. I fear no rivals."
"Why, Wynkyn," interposed Pynson, "you talk as if printing were as
necessary as air; books as food, or clothing, or fire."
"And so they will be some day. What is to stop the want of books? Will
one man have the command of books, and another desire them not? The time
may come when every man shall require books."
"Perhaps," said Lettou, who had an eye to printing the Statutes, "the
time may come when every man shall want to read an Act of Parliament,
instead of the few lawyers who buy our Acts now."
"Hardly so," grunted Wynkyn.
"Or perchance you think that, when our sovereign liege meets his Peers
and Commons in Parliament, it were well to print a book some month or
two after, to tell what the said Parliament said, as well as ordained?"
"Nay, nay, you run me hard," said Wynkyn.
"And if within a month, why not within a day? Why shouldn't we print the
words as fast as they are spoken? We only want fairy fingers to pick up
our types, and presses that Doctor Faustus and his devils may some day
make, to tell all London to-morrow morning what is done this morning in
the palace at Westminster."
"Prithee, be serious," ejaculated Wynkyn. "Why do you talk such
gallymaufry? I was speaking of possible things; and I really think the
day may come when one person in a thousand may read books and buy books,
and we shall have a trade almost as good as that of armourers and
fletchers."
"The Bible!" exclaimed Pynson; "O that we might print the Bible! I know
of a copy of Wickliffe's Bible. That were indeed a book to print!"
"I have no doubt, Richard," replied Wynkyn, "that the happy time may
come when a Bible shall be chained in every church, for every Christian
man to look upon. You remember when our brother Hunte showed us the
chained books in the Library at Oxford. So a century or two hence a
Bible may be found in every parish. Twelve thousand parishes in England!
We should want more paper in that good day, Master Richard."
"You had better fancy at once," said Lettou, "that every housekeeper
will want a Bible! Heaven save the mark, how some men's imaginations run
away with them!"
"I cannot see," interposed Machlinia, "how we can venture upon more
presses in London. Here are two. They have been worked well, since the
day when they were shipped at Cologne. Here are five good founts of
type, as much as a thousand weight—_Great Primer_, _Double Pica_,
_Pica_—a large and a small face, and _Long Primer_. They have well
worked; they are pretty nigh worn out. What man would risk such an
adventure, after our good old master? He was a favourite at court and in
cloister. He was well patronized. Who is to patronize us?"
[Illustration: Caxton's Type.]
"The people, I tell you," exclaimed Wynkyn. "The babe in the cradle
wants an Absey-book; the maid at her distaff wants a ballad; the priest
wants his Pie; the young lover wants a romance of chivalry to read to
his mistress; the lawyer wants his Statutes; the scholar wants his
Virgil and Cicero. They will all want more the more they are supplied.
How many in England have a book at all, think you? Let us make books
cheaper by printing more of them at once. The churchwardens of St.
Margaret's asked me six-and-eightpence yesterday for the volume that our
master left the parish;[17] for not a copy can I get, if we should want
to print again. Six-and-eightpence! That was exactly what he charged his
customers for the volume. Print five hundred instead of two hundred, and
we could sell it for three-and-four-pence."
"And ruin ourselves," said Machlinia. "Master Wynkyn, I shall fear to
work for you if you go on so madly. What has turned your head?"
"Hearken," said Wynkyn. "The day our good master was buried I had no
stomach for my home. I could not eat. I could scarcely look on the
sunshine. There was a chill at my heart. I took the key of our office,
for you all were absent, and I came here in the deep twilight. I sat
down in Master Caxton's chair. I sat till I fancied I saw him moving
about, as he was wont to move, in his furred gown, explaining this copy
to one of us, and shaking his head at that proof to the other. I fell
asleep. Then I dreamed a dream, a wild dream, but one that seems to have
given me hope and courage. There I sat, in the old desk at the head of
this room, straining my eyes at the old proofs. The room gradually
expanded. The four _frames_ went on multiplying, till they became
innumerable. I saw _case_ piled upon _case_; and _form_ side by side
with _form_. All was bustle, and yet quiet, in that room. Readers passed
to and fro; there was a glare of many lights; all seemed employed in
producing one folio, an enormous folio. In an instant the room had
changed. I heard a noise as of many wheels. I saw sheets of paper
covered with ink as quickly as I pick up this type. Sheet upon sheet,
hundreds of sheets, thousands of sheets, came from forth the
wheels—flowing in unstained, like corn from the hopper, and coming out
printed, like flour to the sack. They flew abroad as if carried over the
earth by the winds. Again the scene changed. In a cottage, an
artificer's cottage, though it had many things in it which belong to
princes' palaces, I saw a man lay down his basket of tools and take up
one of these sheets. He read it; he laughed, he looked angry; tears rose
to his eyes; and then he read aloud to his wife and children. I asked
him to show me the sheet. It was wet; it contained as many types as our
'Mirror of the World.' But it bore the date of 1844. I looked around,
and I saw shelves of books against that cottage wall—large volumes and
small volumes; and a boy opened one of the large volumes and showed me
numberless block-cuts; and the artificer and his wife and his children
gathered round me, all looking with glee towards their books, and the
good man pointed to an inscription on his bookshelves, and I read these
words,
MY LIBRARY A DUKEDOM.
I woke in haste; and, whether awake or dreaming I know not, my master
stood beside me, and smilingly exclaimed, 'This is my fruit.' I have
encouragement in this dream."
"Friend Wynkyn," said Pynson, "these are distempered visions. The press
may go forward; I think it will go forward. But I am of the belief that
the press will never work but for the great and the learned, to any
purpose of profit to the printer. How can we ever hope to send our wares
abroad? We may hawk our ballads and our merry jests through London; but
the citizens are too busy to heed them, and the apprentices and serving
men too poor to buy them. To the country we cannot send them. Good lack,
imagine the poor pedler tramping with a pack of books to Bristol or
Winchester! Before he could reach either city through our wild roads, he
would have his throat cut or be starved. Master Wynkyn, we shall always
have a narrow market till the king mends his highways, and that will
never be."
"I am rather for trying, Master Wynkyn," said Lettou, "some good cutting
jest against our friends in the Abbey, such as Dan Chaucer expounded
touching the friars. That would sell in these precincts."
"Hush!" exclaimed Wynkyn: "the good fathers are our friends; and though
some murmur against them, we might have worse masters."
"I wish they would let us print the Bible though," ejaculated Pynson.
"The time will come, and that right soon," exclaimed the hopeful Wynkyn.
"So be it," said they one and all.
"But what fair sheet of paper is that in your hand, good Wynkyn?" said
Pynson.
"Master Richard, we are all moving onward. This is English-made paper.
Is it not better than the brown thick paper we have had from over the
sea? How _he_ would have rejoiced in this accomplishment of John Tate's
longing trials! Ay, Master Richard, this fair sheet was made in the new
mill at Hertford; and well am I minded to use it in our Bartholomæeus,
which I shall straightly put in hand, when the Formschneider is ready. I
have thought anent it; I have resolved on it; and I have indited some
rude verses touching the matter, simple person as I am:—
"For in this world to reckon every thing
Pleasure to man, there is none comparable
As is to read and understanding
In books of wisdom—they ben so delectable,
Which sound to virtue, and ben profitable;
And all that love such virtue ben full glad
Books to renew, and cause them to be made.
And also of your charity call to remembrance
The soul of William Caxton, first printer of this book
In Latin tongue at Cologne, himself to advance,
That every well-disposed man may thereon look:
And John Tate the younger joy mote [may] he brook,
Which hath late in England made this paper thin,
That now in our English this book is printed in."
"Fairly rhymed, Wynkyn," said Lettou. "But John Tate the younger is a
bold fellow. Of a surety England can never support a Paper-mill of its
own."
"Come, to business," said William of Mechlin.
[Footnote 13: He always, in these marks, associated the device of Caxton
with his own; glorying, as he well might, in succeeding to the business
of his honoured master, and continuing for so many years the good work
which he had begun.]
[Footnote 14: These are the words with which this book closes.]
[Footnote 15:
"Wynkyn de Worde this hath set in print,
In William Caxton's house:—so fill the case."
Stanzas to '_Scala Perfectionis_,' 1494.]
[Footnote 16: To "fill the case" is to put fresh types in the case,
ready to arrange in new pages. The bibliographers scarcely understood
the technical expression of honest Wynkyn.]
[Footnote 17: There is a record in the parish books of St. Margaret's of
the churchwardens selling for 6_s._ 8_d._ one of the books bequeathed to
the church by William Caxton.]
APPENDIX A.
The following account of the invention of printing is given by an
ancient German chronicler of the name of Trithemius, who appears to have
personally known one of the three persons who clearly seem to have the
best title to be called the inventors of printing.
"At this time, in the city of Mentz on the Rhine in Germany, and not in
Italy, as some have erroneously written, that wonderful and then
unheard-of art of printing and characterizing books was invented and
devised by John Guttenberger, a citizen of Mentz, who, having expended
almost the whole of his property in the invention of this art, and on
account of the difficulties which he experienced on all sides, was about
to abandon it altogether; when, by the advice, and through the means, of
John Fust [or Faust], likewise a citizen of Mentz, he succeeded in
bringing it to perfection. At first they formed [engraved] the
characters or letters in written order on blocks of wood, and in this
manner they printed the vocabulary called a 'Catholicon.' But with these
forms [blocks] they could print nothing else, because the characters
could not be transposed in these tablets, but were engraved thereon, as
we have said. To this invention succeeded a more subtle one, for they
found out the means of cutting the forms of all the letters of the
alphabet, which they called matrices, from which again they cast
characters of copper or tin of sufficient hardness to resist the
necessary pressure, which they had before engraved by hand. And truly,
as I learned thirty years since from Peter Opilio (Schoeffer) de
Gernsheim, citizen of Mentz, who was the son-in-law of the first
inventor of this art, great difficulties were experienced after the
first invention of this art of printing, for in printing the Bible,
before they had completed the third quaternion (or gathering of four
sheets), 4000 florins were expended. This Peter Schoeffer, whom we have
above mentioned, first servant and afterwards son-in-law to the first
inventor, John Fust, as we have said, an ingenious and sagacious man,
discovered the more easy method of casting the types, and thus the art
was reduced to the complete state in which it now is. These three kept
this method of printing secret for some time, until it was divulged by
some of their workmen, without whose aid this art could not have been
exercised; it was first developed at Strasburg, and soon became known to
other nations. And thus much of the admirable and subtle art of printing
may suffice—the first inventors were citizens of Mentz. These three
first inventors of Printing, (videlicet) John Guttenberger, John Fust,
and Peter Schoeffer, his son-in-law, lived at Mentz, in the house called
Zum Jungen, which has ever since been called the Printing-office."
[Illustration: Guttenberg, Fust, and Schoeffer.]
The invention of Schoeffer, which, whatever might have been its first
mechanical imperfections, undoubtedly completed the principle of
printing, is more particularly described in an early document, which is
given in several learned works on typography, as proceeding from a
relation of Fust. It is as follows:—"Peter Schoeffer, of Gernsheim,
perceiving his master Fust's design, and being himself ardently desirous
to improve the art, found out (by the good providence of God) the method
of cutting (_incidendi_) the characters in a matrix, that the letters
might each be singly cast, instead of being cut. He privately cut
matrices for the whole alphabet; and when he showed his master the
letters cast from these matrices, Fust was so pleased with the
contrivance, that he promised Peter to give him his only daughter
Christina in marriage; a promise which he soon after performed. But
there were as many difficulties at first with these letters, as there
had been before with wooden ones; the metal being too soft to support
the force of the impression: but this defect was soon remedied by mixing
the metal with a substance which sufficiently hardened it." John
Schoeffer, the son of Peter, who was also a printer, confirms this
account, adding, "Fust and Schoeffer concealed this new improvement by
administering an oath of secrecy to all whom they intrusted, till the
year 1462, when, by the dispersion of their servants into different
countries, at the sacking of Mentz by the Archbishop Adolphus, the
invention was publicly divulged."
APPENDIX B.
BOOKS PRINTED BY CAXTON.
To our first printer are assigned 64 works, from 1471 to 1491. We
subjoin a list of them, furnished to the 'Penny Cyclopædia' by Sir Henry
Ellis, Principal Librarian of the British Museum. In this list are
included the French edition of the 'Recueil,' and the Oration of
Russell, which are considered doubtful.
1. 'Le Recueil des Histoires de Troyes, compose par raoulle le feure,
chapellein de Monseigneur le duc Philippe de Bourgoingne en l'an de
grace mil cccclxiiii.' fol.
2. 'Propositio clarissimi Oratoris Magistri Johannis Russell, decretorum
doctoris ac adtunc Ambassiatoris Edwardi Regis Anglie et Francie ad
illustr. Principem Karolum ducem Burgundie super susceptione ordinis
garterij, &c. 4to.
3. 'The Recuyell of the Historyes of Troye, composed and drawen out of
diverce bookes of latyn into Frensshe by Raoul le ffeure in the yere
1464, and drawen out of frensshe in to Englisshe by William Caxton at
the commaundement of Margarete Duchess of Burgoyne, &c., whych sayd
translacion and werke was begonne in Brugis in 1468 and ended in the
holy cyte of Colen 19 Sept. 1471,' fol.
4. 'The Game and Playe of the Chesse, translated out of the French,
fynysshid the last day of Marche, 1474,' fol.
5. A second edition of the same, fol. (with woodcuts).
6. 'A Boke of the hoole lyf of Jason,' (1475,) fol.
7. 'The Dictes and notable wyse Sayenges of the Phylosophers, transl.
out of Frenshe by lord Antoyne Wydeville Erle Ryuyeres, empr. at
Westmestre, 1477,' fol.
8. 'The Morale Prouerbes of Christyne (of Pisa),' fol. 1478.
9. 'The Book named Cordyale: or Memorare Novissima, which treateth of
The foure last Things,' begun 1478, finished 1480, fol.
10. 'The Chronicles of Englond,' Westm., 1480, fol.
11. 'Description of Britayne,' 1480, fol.
12. 'The Mirrour of the World or thymage of the same,' 1481, fol.
13. 'The Historye of Reynart the Foxe,' 1481, fol.
14. 'The Boke of Tullius de Senectute, with Tullius de Amicitia, and the
Declamacyon, which laboureth to shew wherein honour sholde reste,' 1481,
fol.
15. 'Godefroy of Boloyne; or, the laste Siege and Conqueste of
Jherusalem,' Westm., 1481, fol.
16. 'The Polycronycon,' 1482, fol.
17. 'The Pylgremage of the Sowle;' translated from the French, Westm.,
1483, fol.
18. 'Liber Festivalis, or Directions for keeping Feasts all the Yere,'
Westm., 1483, fol.
19. 'Quatuor Sermones' (without date), fol.
20. 'Confessio Amantis, that is to saye in Englisshe, The Confessyon of
the Louer, maad and compyled by Johan Gower, squyer,' Westm., 1483, fol.
21. 'The Golden Legende,' Westm., 1483, fol.
22. Another edition of 'The Legende,' sm. folio.
23. A third, 'fin. at Westmestre,' 20th May, 1483, fol.
24. 'The Booke callid Cathon' (Magnus), translated from the French,
1483, fol.
25. 'Parvus Chato' (without printer's name or date, but in Caxton's
type), folio.
26. 'The Knyght of the Toure,' translated from the French; Westm.
(1484), fol.
27. 'The Subtyl Historyes and Fables of Esope,' translated from the
French, 1484, fol.
28. 'The Book of the Ordre of Chyvalry, or Knyghthode,' translated from
the French (assigned to 1484), fol.
29. 'The Book ryal; or the Book for a Kyng,' 1484, fol.
30. 'A Book of the noble Historyes of Kynge Arthur and of certen of his
Knyghtes, which book was reduced in to Englysshe by syr Thomas Malory
Knyght,' 1485, fol.
31. 'The Lyf of Charles the Grete Kyng of Fraunce and Emperour of Rome,'
1485, fol.
32. Another edition of the same, 1485, fol.
33. 'Thystorye of the noble ryght valyaunt and worthy Knyghte Parys and
of the fayr Vyenne, the doulphyns doughter of Vyennoys,' translated from
the French, 1485, fol.
34. 'The Book of Good Maners,' 1486, fol.
35. 'The Doctrinal of Sapyence,' translated from the French, 1489, fol.
36. 'The Book of Fayttes of Armes and of Chyvalrye,' a translation from
the first part of Vegetius de Re Militari, 1489, fol.
37. 'The Arte and Crafte to knowe well to dye,' translated from the
French, 1490, fol.
38. 'The Boke of Eneydos, compyled by Vyrgyle,' translated from the
French, 1490, fol.
39. 'The Talis of Cauntyrburye' (no date), fol.
40. Another edition (without date or place), fol.
41. 'Infancia Salvatoris,' 4to.
42. 'The Boke of Consolacion of Philosophie, whiche that Boecius made
for his comforte and consolacion' (no date nor place), fol.
43. A collection of Chaucer's and Lydgate's minor Poems, 4to.
44. 'The Book of Fame, made by Gefferey Chaucer,' fol.
45. 'Troylus and Creseyde,' fol.
46. 'A Book for Travellers,' fol.
47. 'The Lyf of St. Katherin of Senis,' fol.
48. 'Speculum Vite Christi; or the myrroure of the blessyd Lyf of Jhesu
Criste,' fol.
49. 'Directorium Sacerdotum: sive Ordinale secundum Usum Sarum,' Westm.,
fol.
50. 'The Worke (or Court) of Sapience,' composed by John Lydgate, fol.
51. 'A Boke of divers Ghostly Maters,' Westm., fol.
52. 'The Curial made by Maystre Alain Charretier,' translated from the
French, fol.
53. 'The Lyf of our Lady, made by Dan John Lydgate, monke of Burye,'
fol.
54. 'The Lyf of Saynt Wenefryde, reduced into Englisshe,' fol.
55. 'A Lytel Tretise, intytuled or named The Lucidarye,' 4to.
56. 'Reverendissimi viri dni. Gulielmi Lyndewodi, LLD. et epi Asaphensis
constitutiones provinciales Ecclesiæ Anglicanæ,' 24mo.
57. 'The Hystorye of Kynge Blanchardyne and Queen Eglantyne his wyfe,'
fol.
58. 'The Siege of the noble and invyncyble Cytee of Rhodes,' fol.
59. 'Statuta apud Westmonasterium edita, anno primo Regis Ricardi
tercii,' fol.
60. 'Statutes' made in the 1st, 2nd, and 3rd Parliaments of Henry VII.,
folio. (The only fragment of this work known consists of two leaves.)
61. 'The Accidence' (mentioned in one of the sale catalogues of the
library of T. Martin of Palgrave).
62. 'The Prouffytable Boke of mānes soule, called The Chastysing of
Goddes Chyldern,' fol.
63. 'Horæ,' &c., 12mo., a fragment of eight pages, now at Oxford, in the
library bequeathed to the Bodleian by the late F. Douce, Esq.
64. A fragment of a Ballad, preserved in a volume of scraps and ballads
in the British Museum.
From the time of Caxton's press to that of Thomas Hacket, we have the
enumeration of 2926 books in Dr. Dibdin's work. The 'Typographical
Antiquities' of Ames and Herbert comes down to a later period. They
recorded the names of three hundred and fifty printers in England and
Scotland, or of foreign printers engaged in producing books for England,
that flourished between 1474 and 1600. The same authors have recorded
the titles (we have counted with sufficient accuracy to make the
assertion) of nearly 10,000 distinct works printed amongst us during the
same period. Many of these works, however, were only single sheets; but
on the other hand, there are doubtless many not here registered.
Dividing the total number of books printed during these 130 years, we
find that the average number of distinct works produced each year was 75.
APPENDIX C.
To avoid encumbering the preceding pages with foot-notes upon particular
passages, the author subjoins a list of the principal books which he has
referred to, or consulted, in this imperfect sketch of the Life of the
Father of English Printing:—
'Typographical Antiquities, or an Historical Account of the Origin and
Progress of Printing in Great Britain and Ireland.' By Joseph Ames and
William Herbert. 3 vols. 4to., 1785.
The same. Now greatly enlarged, with copious notes. By the Rev. Thomas
Frognall Dibdin. 4 vols. 4to., 1810.
'Biographia Britannica.' By Andrew Kippis. Article 'Caxton,' in vol.
iii., 1784.
'Life of William Caxton.' Treatise, Library of Useful Knowledge, 1828.
'A Treatise on Wood Engraving, Historical and Practical.' With
illustrations engraved on wood, by John Jackson, 1839.
'A Concise History of the Origin and Progress of Printing,' 1770.
'Introduction to the Literature of Europe.' By Henry Hallam. Vol. i.,
1836.
'Philobiblion, a Treatise on the Love of Books.' By Richard de Bury.
Translated by John B. Inglis, 1832.
'History of English Poetry.' By Thomas Warton. 4 vols. 8vo., 1824.
'The Canterbury Tales of Chaucer.' With an Essay on his Language and
Versification, &c. By Thomas Tyrwhitt. 5 vols., 1830.
'Specimens of the Early English Poets,' to which is prefixed an
'Historical Sketch of the Rise and Progress of the
English Poetry and Language.' By George Ellis. 3 vols., 1811.
'Illustrations of the Lives and Writings of Gower and Chaucer.' By the
Rev. Henry J. Todd, 1810.
'Three Early English Metrical Romances.' Edited by John Robson, for the
Camden Society. 1842.
'Reliques of Ancient English Poetry.' By Thomas Percy. 3 vols., 1794.
'Minstrelsy of the Scottish Border.' By Sir Walter Scott. 'Introductory
Remarks on Popular Poetry,' 1833.
'Sir Thomas More, or Colloquies on the Progress and Prospects of
Society.' By Robert Southey. 2 vols., 1831.
'Utopia.' Written in Latin by Sir Thomas More. Translated by Ralph
Robinson. A new edition, by the Rev. T. F. Dibdin, 2 vols. 1808.
'The History of London.' By Thomas Maitland. 2 vols. folio, 1756.
'The New Chronicles of England and France.' By Robert Fabyan. Edited by
Sir Henry Ellis. 2 vols. 4to., 1811.
'The History of the Twelve Great Livery Companies of London.' By William
Herbert. 2 vols. 8vo., 1834.
'Survey of the Cities of London and Westminster.' By John Stow.
Augmented by John Strype. 2 vols. fol., 1720.
'Sir John Froissart's Chronicles.' Translated by Lord Berners. 2 vols.
4to. 1812.
'Memoirs of Philip de Comines.' Translated by Mr. Uvedale. 2 vols. 8vo.,
1723.
'Paston Letters. Original Letters, written during the Reigns of Henry
VI., Edward IV., and Richard III.' By Sir John Fenn. A new edition, by
A. Ramsay. 2 vols., 1840.
'Histoire des Ducs de Bourgogne.' Par M. de Barante. 10 vols. 8vo., 1836.
'Statutes of the Realm.' From original records and authentic
manuscripts. Vol. ii., 1816.
'Memoirs of Wool,' &c. By John Smith. 2 vols., 1747.
'Extracts from the Issue Rolls of the Exchequer, Henry III. to Henry
VI.' 1837.
'Historie of the Arrivall of Edward IV.' Edited by John Bruce, for the
Camden Society. 1838.
'Wardrobe Accounts of Edward the Fourth.' By Nicholas Harris Nicolas.
1830.
'Monasticon Anglicanum.' By Sir William Dugdale. Edition of 1817.
'Retrospective Review.' Vol. xv. Article, 'The Knight of the Tower's
Advice to his Daughters.'
END OF PART I.
PART II.
THE MODERN PRESS.
THE MODERN PRESS.
CHAPTER I.
Cheap Popular Literature—Conditions of Cheapness—Popular Literature
of Elizabeth's reign—Who were the readers.
The history of Cheap Popular Literature is a long and instructive
chapter of the history of the condition of the People. Before the
invention of printing there was little literature that could be called
popular, and none that could be called cheap. But in the very earliest
stages of the press all books would be comparatively cheap, and all
literature to a certain extent popular. Our first printer, as we regard
his works, had a most especial eye to the largest number of readers. We
have no record of the price of his books beyond the fact that one of
them was sold for 6_s._ 8_d._, a price equal to that of a quarter of
wheat. But the subjects of his books, for the most part, show that he
thought it his especial business to simplify knowledge, and to furnish
reading for amusement. We can scarcely call any of his books learned.
What there is of science in them was of a popular sort, and illustrated
by diagrams. The histories were those of our old legendary chronicles,
as attractive even as the romances of chivalry which accompanied them.
His poetry was chiefly that of one of the great minds whose essential
attribute is that of universality. Caxton went to the largest number of
readers that his age presented to him.
It is a remarkable characteristic of the first century of printing, not
only in this country, but wherever a press was erected, that the highest
and most constant efforts of the new art were addressed to the diffusion
of the old stores of knowledge, rather than to an enlargement of the
stores. The early professors of the art on the continent, in Germany,
Italy, and France, were scholars who knew the importance of securing the
world's inheritance of the knowledge of Greece and Rome from any further
destruction, such as the scattered manuscripts of the ancient poets,
orators, and historians had experienced, through neglect and ignorance.
The press would put them fairly beyond the reach of any new waste. But
after the first half-century of printing, when these manuscripts had
been copied in type, and the public libraries and the princes and nobles
of Europe had been supplied, a fresh want arose out of the satisfaction
of the former want. Men of letters, who did not belong to the class of
the rich, anxiously demanded copies of the ancient classics; and their
demands were not made in vain. The Alduses, and Stephenses, and
Plantins, did not hold it good to keep books dear for the advancement of
letters; they anxiously desired to make them cheap, and they produced,
therefore, not expensive folios only, as their predecessors had done,
but neat and compactly printed octavos and duodecimos, for the general
market. The instant that they did this, the foundations of literature
were widened and deepened. They probably at first over-rated the demand;
indeed, we know they did so, and they suffered in consequence. But the
time was sure to come when their labours would be rewarded; and, at any
rate, they were at once placed beyond a servile dependence upon patrons.
When they had their customers in every great city and university, they
did not wait for the approving nod of a pope or a cardinal before they
began to print.
A new demand very soon followed upon the first demand for cheap copies
of the ancient classics, and this was even more completely the demand of
the people. The doctrines of the Reformation had proclaimed the Bible as
the best spiritual guide and teacher, and the people would have Bibles.
The first English Bible was bought up and burnt; those who bought the
Bibles contributed capital for making new Bibles, and those who burnt
the Bibles advertised them. The first printers of the Bible were,
however, cautious; they did not see the number of readers upon which
they were to rely for a sale. In 1540 Grafton printed but 500 copies of
his complete edition of the Scriptures; and yet, so great was the rush
to this new supply of the most important knowledge, that we have
existing 326 editions of the English Bible, or parts of the Bible,
printed between 1526 and 1600.
The early English printers did not attempt what the continental ones
were doing for the ancient classics. Down to 1540 no Greek book had
appeared from an English press. Oxford had only printed a part of
Cicero's Epistles; Cambridge, no ancient writer whatever: only three or
four old Roman writers had been reprinted, at that period, throughout
England. But a great deal was done for public instruction by the course
which our early printers took; for, as one of them says, "Divers famous
clerks and learned men translated and made many noble works into our
English tongue, whereby there was much more plenty and abundance of
English used than there was in times past." The English nobility were,
probably, for more than the first half-century of English printing, the
great encouragers of our press: they required translations and
abridgments of the classics, versions of French and Italian romances,
old chronicles, and helps to devout exercises. Caxton and his successors
abundantly supplied these wants; and the impulse to most of their
exertions was given by the growing demand for literary amusement on the
part of the great. Caxton, as we have seen, speaking of his 'Boke of
Eneydos,' says, "This present book is not for a rude uplandish man to
labour therein, nor read it." But a great change was working in Europe;
the "rude uplandish man," if he gave promise of talent, was sent to
school. The priests strove with the laity for the education of the
people; and not only in Protestant but in Catholic countries, were
schools and universities everywhere founded. Here, again, was a new
source of employment for the press—A, B, C's, or Abseys, Primers,
Catechisms, Grammars, Dictionaries, were multiplied in every direction.
Books became, also, during this period, the tools of professional men.
There were not many works of medicine, but a great many of law; and even
the people required instruction in the ordinances they were called upon
to obey, which they received in the form of proclamations.
The course of the early printers was based upon the principle that they
could produce books cheaper by the press than by the scribe. This point
once established, the next fact would be also clear—that the more
impressions they printed the cheaper the book could be afforded. Beyond
this great fact there was a difficulty. There would arise in their minds
the same doubt which has puzzled all printers and booksellers from the
time of Caxton to our times; which is at the bottom of all controversies
about dear books and low-priced books at the present hour; and which
will continue to perplex the producers of books, even should the entire
population beyond infancy become readers, and have the means of
purchasing books in some form or other. That question is simply a
commercial one, and is perfectly independent of any schemes of public or
private generosity for the enlightenment of the people; it is—Given the
subject of a book, its mode of treatment, the celebrity or otherwise of
its author, its amount of matter—what is the natural limit of its first
sale, and the necessary ratio of its published price? If the probable
demand be under-rated, there will be a high price, which will restrict
the natural demand; and if over-rated, there will be a low price, which
will curtail the natural profit. This is scarcely a question for
enthusiasts for cheapness to decide, upon the broad assertion that a
large sale of low-priced books will be more profitable than a small sale
of high-priced books.
In 1825, Archibald Constable, then the great publisher, propounded to
the then 'Great Unknown' his plan for revolutionising "the art and
traffic of bookselling." He exhibited the annual schedule of assessed
taxes, having reckoned the number of persons who paid for each separate
article of luxury; and from that document he calculated that, if he
produced every year "twelve volumes so good that millions must wish to
have them, and so cheap that every butcher's callant may have them, if
he please to let me tax him sixpence a week," he should sell them, "not
by thousands or tens of thousands, but by hundreds of thousands—ay, by
millions." It is recorded that a worthy divine, instructing his
bookseller to publish a sermon of his composition, decided that at least
twelve thousand should be the number printed, he having calculated that
one copy would be required in each parish by the clergyman alone, to say
nothing of chance customers. These statistics were ingenious, but they
were not safe guides. The callants did not consent to be taxed sixpence
a week; and the rectors and curates did not rush to St. Paul's
Churchyard to buy up the limited impression of the sermon.
But the Edinburgh publisher, and the rural divine, were nevertheless
right in their endeavour to find some principle upon which they could
determine the probable demand for a literary work. Constable proposed to
himself the union of goodness and cheapness, to create a demand that
(still using his own words) would have made him "richer than the
possession of all the copyrights of all the quartos that ever were, or
will be, hot-pressed." The goodness without the cheapness might have
produced little change in the market; the cheapness without the goodness
might have been more influential But, with the truest combination of
these qualities, there is nothing so easy or so common as to over-rate a
demand in the commerce of books. The price of a book aspiring to the
greatest popularity can only be settled by an estimate of the probable
number of readers at any one time in the community, and by a still more
difficult estimate of the sort of reading which is likely to interest
the greatest number. The same difficulty arises with regard to every new
book, and has always arisen. The amount of the "reading public," with
its almost endless subdivisions, arising out of station, or age, or
average intelligence, or prevailing taste, is very difficult to be
estimated in our own day; and there are not many authentic details ready
to our hand upon which we can make an estimate for any past period. We
will endeavour, out of these scanty landmarks, to collect some facts
relating to the former state and progressive extension of the realms of
print.
It is no modern discovery that a book cheap enough for the many amongst
reading people to buy, and at the same time a book which the many would
have a strong desire to buy, would be more advantageous to the
manufacturer of books than a dear book which the few only could buy, and
which the few only would desire to buy. There is preserved, in the
handwriting of Christopher Barker, in 1582, 'A Note of the offices and
other special licences for printing granted by her Majesty, with a
conjecture of their valuation.'[18] This worthy printer to the Queen
probably a little under-rated his own gains, when he says that the whole
Bible requires so great a cost, that his predecessors kept the realm
twelve years without venturing a single edition, but that he had
desperately adventured to print four in a year and a half, expending
about 3000_l._, to the certain ruin of his wife and family if he had
died in the time. Of these four editions, three were in folio, and one
in quarto. The sale of the folios would necessarily be limited by the
cost, in the way that the same unhappy patentee complains of as to his
Book of Common Prayer, "which few or none do buy except the minister."
But how stands the sale of smaller and less expensive books? Mr. Daye
prints the Psalms in metre, which book, "being occupied of all sorts of
men, women, and children, and requiring no great stock for the
furnishing thereof, is therefore gainful." The small Catechism is "also
a profitable copy, for that it is general." Mr. Seres prints the Morning
and Evening Prayer, with the Collects and the Litany; and where poor Mr.
Barker sells one Book of Common Prayer, "he (Seres) furnisheth the whole
parishes throughout the realm, which are commonly a hundred to one." But
with all his laments and jealousies, Queen Elizabeth's printer, in those
anti-commercial days, had hit the sound principle that is at the root of
the commerce of books. There is one of the printers, he says, whose
patent contains all dictionaries in all tongues, all chronicles and
histories whatsoever; and his position is thus described:—"If he print
competent numbers of each to maintain his charges, all England,
Scotland, and much more, were not able to utter them; and if he should
print but a few of each volume, the prices would be exceedingly great,
and he in more danger to be undone than likely to gain." Here are the
Scylla and Charybdis of the book-trade. Let "all good books on their
first appearance appeal to the needy multitude," says one adviser. Mr.
Barker answers, "All England, Scotland, and much more, were not able to
utter them." "Let the rich and luxurious be first addressed," say the
old traditional believers that dearness and excellence are synonymous.
Mr. Barker answers—"Print but a few of each volume, at exceedingly high
prices, and there is more danger of ruin than gain."
The Note of Christopher Barker to Lord Burghley is an answer to a
complaint that had been made in 1582, that the privileges granted to
members of the Stationers' Company "will be the overthrow of the
printers and stationers within this city, being in number one hundred
and seventy-five, and thereby the excessive prices of books
prejudiciable to the state of the whole realm." In the absence of any
knowledge of the numbers printed of a book, and of its consequent price,
at the time of this complaint against the monopolists of charging
"excessive prices," it may enable us to form some estimate of the
character of the books issued in 1582, and thence of the quality of the
readers of books, if we glance at two other sources of information—Ames
and Herbert's 'Typographical Antiquities,' and Mr. Collier's 'Extracts
from the Registers of the Stationers' Company.' The latter is especially
valuable, as showing what was doing in the most popular literature—the
literature of ballads and broadsides, of marvellous adventures and merry
tales—which matters Ames and Herbert rejected in a great degree.
In the twenty-fifth year of Queen Elizabeth then, we learn that the
printers of London had a good deal of work to do, in the production of
Bibles, Testaments, and Prayer-books—of A B C's, Primers, and
Catechisms; of divinity, chiefly controversial; of almanacs and
prognostications; of Latin books for grammar-schools; of grammars and
dictionaries; of statutes and law-books. This was the staple work of the
press, which had been going on from the beginning of the century, and
constantly increasing. We learn from the 'Privy-purse Accounts of
Elizabeth of York,' that, in 1505, twenty pence were paid for a Primer
and a Psalter. This sum was equal to a week's wages of a labourer in
husbandry. The Primer and the Psalter were scarcely for the labourer. In
1516 'Fitzherbert's Grand Abridgment,' then first published, cost the
lawyer forty shillings—a price equal to the expense of a week's commons
for all the students of Fitzherbert's inn. No doubt a century of
printing in England had greatly lowered the price of all books that were
essential instruments in the learned professions, or for the conduct of
school education. But in the reign of Elizabeth the class of general
readers had arisen; a class far more extensive than that of the clerks
and noble gentlemen to whom our first printers addressed their
translations of the classics, their French and Italian romances, their
'Gesta Romanorum,' their old chronicles, and their early poetry. It was
a time of travel and adventure. In this year, 1582, we find printed
'Discovery and Conquest of the East Indies,' 'Discovery and Conquest of
the Provinces of Peru, and also of the rich Mines of Potosi,' 'Divers
Voyages touching the Discovery of America' (Hakluyt), 'Acts and Gests of
the Spaniards in the West Indies,' 'State of Flanders and Portugal.' 'A
Discourse in commendation of Sir Francis Drake' had appeared in 1581.
Frobisher had received his poetical 'Welcome Home,' by Churchyard, in
1579. Of historical works, we have none printed in 1582, with the
exception of 'The Life, Acts, and Death of the most noble, valiant, and
renowned Prince Arthur,' which the readers of all classes would receive
with undoubting mind as an authentic record. But solid books of history
had very recently been produced. Holinshed had published his
'Chronicles;' Guicciardini had been translated by Jeffrey Fenton, and
Herodotus by B. R.
The rude historical Drama was then just arising to familiarise the
people with their country's annals. In ten more years the press would
teem with play-books; for the triumphant era was approaching of those
who, in 1579, Stephen Gosson denounced to uttermost perdition in his
'Pleasant invective against poets, pipers, jesters, and such-like
caterpillars of a commonwealth.' That species of popular literature is
almost absent from the Registers of 1582; but the materials upon which
much of the romantic drama is founded were familiar to the readers of
this period. Who were the readers, we may judge from the titles of some
of these novels. One will indicate a class:—'The Wonderful Adventures of
Simonides, gathered as well for the instruction of our noble young
gentlemen as our honourable courtly ladies.' The translators and writers
of these romances seem to have had no notion of a class of readers
beyond the circle of the rich and the high-born. Sidney's 'Arcadia' is
called 'The Countess of Pembroke's Arcadia;' and in his Dedication to
"My dear Lady and Sister," he says, "It is done only for you, and to
you; ... for indeed for severer eyes it is not, being but a trifle, and
that triflingly handled." A few years after came Robert Greene, and
other writers of imagination, who were equally starved in writing plays
for the stage-managers and stories for the stationers. Greene's
'Pandosto,' afterwards called 'Dorastus and Fawnia,' is a small quarto
of 56 pages, in which Shakspere found the story of 'The Winter's Tale.'
The author describes this novelet as "pleasant for age to avoid dreary
thoughts; profitable for youth to eschew other wanton pastimes; and
bringing to both a desired content." He dedicates it "To the Gentlemen
Readers, Health;" and to these "Gentlemen" he says, "If any condemn my
rashness for troubling your ears with so many unlearned pamphlets, I
will straight shroud myself under the shadow of your courtesies." The
scholar was addressing the "gentlemen" of the Inns of Court and of the
Universities. He was looking to a ruder class of readers when, in 1591,
he published 'A Notable Discovery of Cosenage,' having himself, as he
confesses, kept villainous company. This tract he addresses "To the
young Gentlemen, Merchants, Apprentices, Farmers, and plain Countrymen."
Here is a great extension of the reading public: but we have some doubts
if Greene's tract ever reached "Farmers and plain Countrymen." The
question arises, how were books to be circulated in the provinces? It
was more than a century later before some of the largest towns, such as
Birmingham, had their booksellers. The pedlers who kept the fairs and
markets were the booksellers of the early days of the press. The last
new pamphlet travelled into the country in the same pack with the last
new ruff; it travelled many miles, and found few buyers. And yet for
some popular books the demand was not contemptible. Sir Thomas Challoner
translated 'The Praise of Folly,' of Erasmus, which was published in
1577; and the Stationers' Company stipulated with the publisher that he
should print "not above 1500 of any impression," and that "any of the
Company may lay on with him, reasonably, at every impression." Mr.
Collier, who gives this curious extract from "the Stationers'
Registers," thinks that this meant "sharing the profits." It meant that
whilst the sheets were at press any member of the Company might print
off a reasonable number for his own sale. To "lay on" is still a
technical term in printing. Challoner's Erasmus was an amusing book for
the scholar, and had, no doubt, a special sale amongst teachers and
students. Philip Stubbes, in his 'Anatomy of Abuses,' first published in
1583, bitterly complains that "pamphlets of toys and babbleries corrupt
men's minds and pervert good wits;" and he especially laments that such
books, being "better esteemed and more vendible than the godliest and
sagest books that be," have caused "that worthy Book of Martyrs, made by
that famous father and excellent instrument in God his Church, Master
John Foxe, so little to be accepted." We might have concluded that, even
in those days of limited bookselling, the great popular book of the
'Acts and Monuments' would have had an universal sale, with its
wonderful woodcuts and its deep interest for the bulk of the people. But
when its excitement was simply historical, two centuries afterwards, the
same book would be found in many a peasant's cottage, for the sole
reason that it might be purchased in small portions by a periodical
outlay. Whilst the wares of worthy John Fox were sleeping in the
bookseller's warehouse, the people were buying their 'Almanacs and
Prognostications,' which Christopher Barker, speaking of their patentee,
calls "a pretty commodity towards an honest man's living." They were
buying, in this year of 1582, 'The Dial of Destiny,' an astrological
treatise; 'The Examination and Confession of Witches;' 'The Execution of
Edmund Campion, the Jesuit;' 'The Interpretation of Dreams;' 'A Treatise
of the rare and strange Wonders seen in the Air.' They were buying 'A
Ballad of the Lamentation of a modest Maiden being deceitfully
forsaken;' A Ballad entitled 'Now we go, of the Papists' new overthrow;'
'The picture of two pernicious Varlets, called Prig Pickthank and Clem
Clawback;' 'A Ballad entitled a doleful Ditty, declaring the unfortunate
hap of two faithful friends, the one went out of her wits and the other
for sorrow died.' They were buying story-books in prose and
rhyme,—accounts of murders and treasons, of fires and earthquakes,—and
songs, "old and plain." The Court had its 'Euphues, very pleasant for
all gentlemen to read;' and the City its mirror of Court manners,
entitled 'How a young gentleman may behave himself in all companies.'
If we look very broadly at the character of the popular literature of
the middle period of the reign of Elizabeth, and compare it with the
popular literature of our own day, we shall find that the differences
are more in degree than in kind. We have purposely selected the period
before the uprising of our great dramatic literature, which must have
had a prodigious effect upon the intellectual condition of the people.
There was a great deal of training going forward in the grammar-schools
for the sons of tradesmen, and of the more opulent cultivators; but the
rudiments of knowledge were not accessible to the labourers in rural
districts, and the inferior handicraftsmen. There was, probably, no
great distinction in the acquirements of the gentry and the burgesses.
Some read with a real desire for information; some for mere amusement.
Newspapers were not as yet. In the country house where reading was an
occupation, there was Hall's 'Chronicle,' and Stow's 'Chronicle,' and,
may be, his rival Grafton's; there was Painter's 'Palace of Pleasure,'
Tusser's 'Five Hundred Points of good Husbandry,' and, though Philip
Stubbes denies its popularity, Fox's 'Book of Martyrs.' Chaucer and
Gower had become obsolete in the courtly circles; but Surrey, and
Sackville, and Gascoigne were dozed over after the noontide dinner. The
peers and commoners who came to Court and Parliament bought the new
Travels and Discoveries, and carried them into the country, for the
solace of many a long winter evening's curiosity about "antres vast and
deserts idle." The Greek and Roman classics were becoming somewhat
popularly known through translations. But it is tolerably clear that
much of the light reading, and most of the cheapest books, were rubbish
spun over and over again out of the novels of Bandello, and Boccaccio,
and Boisteau, and losing their original elegance in hasty and imperfect
translations. The taste for such reading received its best counteraction
when the stage became a noble instrument of popular instruction; and
when those who did not frequent the theatres had a wondrous store of
exciting fiction opened to them by a few plays of Shakspere and many
more of his contemporaries. It was in vain that puritanism, such as that
of Prynne, denounced "the ordinary reading of Comedies, Tragedies,
Arcadias, Amorous Histories, Poets," as unlawful. They held their empire
till civil war came to put an end to most home-studies, except that of
party and polemical pamphlets. But even in the tempestuous times that
preceded the great outbreak, Sir Henry Wotton, quoting the saying of a
Frenchman, laments that "his country was much the worse by old men
studying the venom of policy, and young men reading the dregs of fancy."
[Footnote 18: Archæologia, vol. xxv. page 100, &c.]
CHAPTER II.
Imperfect Civilisation—Reading during the Civil Wars—Reading after the
Restoration—French Romances—First London Catalogue, 1680—Authors and
Booksellers—Subscription Books—Books in Numbers—The Canvassing System.
In a condition of society which may be characterised as that of a very
imperfect civilisation—when communication is difficult, and in some
cases impossible; when the influence of the capital upon the provinces
is very partial and uncertain; when knowledge is for the most part
confined to the learned professions—we must regard the rich upper
classes precisely in the same relation to popular literature as we now
regard the poor lower classes. We must view them as essentially
uncritical and unrefined, swallowing the coarsest intellectual food with
greediness, looking chiefly to excitement and amusement in books, and
not very willingly elevating themselves to mental improvement as a great
duty. When Ben Jonson speaks of the "prerogative the vulgar have to lose
their judgments, and like that which is naught"—when he derides the
taste of "the beast the multitude"—he also takes care to tell us that
his description of those who "think rude things greater than polished,"
not only applied to "the sordid multitude, but to the neater sort of our
gallants: for all are the multitude; only they differ in clothes, not in
judgment or understanding."[19] About the time when Jonson wrote
thus—more calmly than when he denounced "the loathed stage, and the more
loathsome age"—Burton was exhibiting the intellectual condition of the
gentry in his 'Anatomy of Melancholy:'—"I am not ignorant how
barbarously and basely for the most part our ruder gentry esteem of
libraries and books; how they neglect and contemn so great a treasure,
so inestimable a benefit, as Æsop's cock did the jewel he found in the
dunghill; and all through error, ignorance, and want of education."
Again, he says, "If they read a book at any time, 'tis an English
chronicle, St. Huon of Bordeaux, Amadis de Gaul, &c., a play-book, or
some pamphlet of news; and that at such seasons only when they cannot
stir abroad." The "pamphlet of news" was a prodigious ingredient in the
queer cauldron of popular literature for the next half-century. Every
one has heard of the thirty thousand tracts in the British Museum,
forming two thousand volumes, all published between 1640 and 1660. The
impression of many of these was probably very small; for Rushworth, to
whom they became authorities, tells us that King Charles I. gave ten
pounds for the liberty to read one at the owner's house in St. Paul's
Churchyard. This was the twenty years' work of Milton's "pens and heads,
sitting by their studious lamps, musing, searching, revolving new
notions and ideas." Others were, "as fast reading, trying all things."
Milton asks, "What could a man require more from a nation so pliant and
so prone to seek after knowledge?" He truly answers: "wise and faithful
labourers, to make a knowing people, a nation of prophets, sages, and
worthies."[20] The "wise and faithful labourers" were scarcely to be
found in the civil and ecclesiastical violence of these partisan
writers. But they were the pioneers of constitutional liberty; and till
that fabric was built up, literature, properly so called, would offer
few things great or enduring. The demand for books in that stormy period
was, doubtless, very limited. The belief that the Ειχὼγ Βασιλιχὴ was
written by Charles I. would naturally account for the sale of fifty
editions in one year. But from 1623 to 1664 only two editions of
Shakspere were sold; and when the Restoration came, an act of Parliament
was passed that only twenty printers should practise their art in the
kingdom. The fact, as recorded by Evelyn, that at the fire of London, in
1666, the booksellers who carried on their business in the neighbourhood
of St. Paul's lost as many books, in quires, as were worth 200,000_l._,
is rather a proof of a slow demand than of the enormous extent of
bookselling. In the vaults of Saint Faith's were rotting many a copy of
what the world has agreed to call "heavy" books; books in advance of
their time; books that no price would have made largely saleable—the
books for the few.
The terrible quarter of a century that had preceded the Restoration, and
the new tastes which the return of the Stuarts brought to England, would
seem to have swept away even the remembrances of the popular literature
of Elizabeth and James. Edward Phillips, the nephew of Milton, has a
remarkable passage with reference to the poets: "As for the antiquated
and fallen into obscurity from their former credit and reputation, they
are for the most part those who have written beyond the verge of the
present age; for let us look back as far as about thirty or forty years,
and we shall find a profound silence of the poets beyond that time,
except of some few dramatics, of whose real worth the interest of the
now flourishing stage cannot but be sensible."[21] This was written in
1674. What had the people to read who had forgotten Spenser, and Daniel,
and Drayton; and Herbert—who knew little of Shakspere, except in the
translations of Davenant and Dryden; and who, unquestionably, had small
relish for the popular prose of another age, such as Bacon's 'Essays'?
They had rhyming tragedies; they had obscene comedies; they had their
Sedleys and Rochesters. It is not wonderful that the popular taste soon
grew corrupted. Pepys says (1666), "To Deptford by water, reading
Othello, Moor of Venice, which I ever heretofore esteemed a mighty good
play; but having so lately read The Adventures of Five Hours, it seems a
mean thing." Their "light reading" was a marvel—that romance literature
which at one time was as popular in its degree as the shilling novel of
our own day. We have before us Mr. Samuel Speed's Catalogue of Books,
printed for him in 1670. The first is 'Pharamond, the famed Romance,
written by the author of those other two eminent volumes Cassandra and
Cleopatra.' These famed and eminent volumes are large folios, translated
from the French of M. de la Calprenede. If Calprenede was the Dumas,
Madeleine Scudery was the Eugene Sue of those days. No popularity that
these moderns have obtained by their _feuilletons_ could have exceeded
the excitement produced here, as well as in France, by the wonderful
folios of their predecessors. 'Artamenes' and 'Clelia,' to say nothing
of 'Almahide' and 'The Illustrious Bassa,' were in every mansion of the
ladies of quality. The matron and her daughters sate at their embroidery
while the companion read aloud, night after night, a page or two of
these interminable adventures, in which Greeks and Romans talked the
language of the _Grand Monarque_; and the intrigues of the court, and
the characters of its personages, were mysteriously shadowed forth in
what were called "_Portraits_." What signified that they were stupid?
They were as level to the comprehension of their high-born readers as
the penny novels of the present day are to the intelligence of the
factory-girl. They had a long popularity, and were reprinted again and
again, in their eight or ten volumes, when the age of duodecimos had
arrived. They had been fashionable, and that was enough. Character they
had none, and very little of human passions. They were constructed upon
the admirable recipe of Molière in the 'Précieuses Ridicules'—a lover
without feeling; a mistress without preference; mutual insensibility;
sedulous attention to forms; a declaration in a garden; the banishment
of the lover by the coquetting fair; perseverance; timid confessions;
rivals; persecutions of fathers; jealousies conceived under false
appearances; laments; despairs; abductions; and all that. Mammas thought
they were wisely instructing their daughters, when they permitted
Mademoiselle Scudery to teach them "des règles dont, en bonne
galanterie, on ne saurait se dispenser." In vain Molière, and Boileau,
and Scarron laughed at the great heroic romances. They held their own
till Le Sage in France, and Defoe and Fielding in England, spoke the
language of real life. They show us how long the great and little vulgar
will feed upon husks, till some real fruit is offered to them. But it is
remarkable how, in the same age, works of real genius and works of
intense dulness will run side by side. It may be a question how far 'Don
Quixote' drove out the romances of chivalry. 'Tartufe,' and 'Le Malade
Imaginaire' were of the same era as that of the wonderful productions in
which Cyrus was talking _galanterie_ to Mandane through a thousand folio
pages. When Pepys thought 'Othello' a mean thing compared with 'The
Adventures of Five Hours' he also bought "Hudibras, both parts, the book
now in greatest fashion for drollery;" but he tells us his honest mind
when he says, "I cannot, I confess, see enough where the wit lies."
Voltaire had a different standard of taste when he wrote, "I never met
with so much wit in one single book as in this." The politics of
'Hudibras' made it "in greatest fashion;" the wit shot over the heads of
the idle, dissipated, slavish, and corrupt courtiers who gave it their
patronage, but eventually left its author to starve. Butler became
popular in another generation; and so did Milton. The first edition of
'Paradise Lost' sufficed for a circulation of seven years.
The earliest Catalogue of Books published in this country contains a
list of "all the books printed in England since the dreadful fire, 1666,
to the end of Trinity term, 1680." The statistical results of this
catalogue of the productions of the press for fourteen years have been
ascertained by us. The whole number of books printed was 3550; of which
947 were divinity, 420 law, and 153 physic; 397 were school-books, and
253 on subjects of geography and navigation, including maps. About
one-half of these books were single sermons and tracts. Deducting the
reprints, pamphlets, single sermons, and maps, we have estimated that,
upon an average, 100 new books were produced in each year.
About the time when this catalogue was published, John Dunton, one of
the most eccentric, and perhaps therefore amusing, of the publishing
race, went into business with half a shop. He can tell us something of
the manufacture of some of these books of the London catalogue. He says,
"Printing was now uppermost in my thoughts; and hackney authors began to
ply me with specimens as earnestly, and with as much passion and
concern, as the watermen do passengers with oars and scullers." He adds,
"As for their honesty, 'tis very remarkable. They'll either persuade you
to go upon another man's copy, to steal his thought, or to abridge his
books which should, have got him bread for his lifetime."[22] There were
varieties of this class:—"Mr. Bradshaw was the best accomplished hackney
author I have met with; his genius was quite above the common size, and
his style was incomparably fine." Dunton had a suspicion that Bradshaw
wrote 'The Turkish Spy,' which might justify somewhat of his eulogium.
Roger North says that "the demi-booksellers," who deal in "the fresh
scum of the press," are such as "crack their brains to find out selling
subjects, and keep hirelings in garrets, at hard meat, to write and
correct by the great; and so puff up an octavo to a sufficient
thickness, and there is six shillings current for an hour and a half's
reading, and perhaps never to be read or looked upon after." The people
get these wares cheaper now. The publishers of that day, and long
afterwards, were not very nice as to the uniform excellence of the books
they issued. Dunton informs us that Mr. William Rogers, who was the
publisher of Sherlock and Tillotson, was concerned in publishing "some
Dying Speeches." They had books for all tastes, and carried their goods
to many markets. They were equally at home in Cheapside or at Sturbridge
fair; and the great Bernard Lintot exhibited his "rubric posts" in his
shop, and kept a booth on the Thames when it was frozen over. Some,
according to Dunton, were "pirates and cormorants;" others, who had "the
intimate acquaintance of several excellent pens, could never want
copies." Some were good at "projection"—the devisers of "selling
subjects;" and the talent of some "lies at collection," which Dunton
exemplifies by Mr. Crouch, who "melted down the best of our English
histories into twelvepenny books, which are filled with wonders,
rarities, and curiosities." One, who "printed The Flying Post, did often
fill it with stolen copies;" whilst Jacob Tonson, who paid Dryden like a
safe tradesman as he was, and made him presents of melons and sherry, is
very indignant that the great poet charged him fifty guineas for
fourteen hundred and forty-six lines, when he expected to have had
fifteen hundred and eighteen lines for forty guineas. Peace to their
manes! They were all doing something towards the supply of that great
want which was beginning to assert itself somewhat extensively in their
day. They were, for the most part, rugged dealers in wares intellectual.
They had many modes of turning a penny beyond the profits which they
derived, as publishers, from "the great genius" or "the eminent hand,"
which each patronised. They had some difficulties in their way as
manufacturers; although the more cautious and lucky did make fortunes.
The more limited the public, the more uncertain the demand. They were
pretty safe with their tracts, and their abridgments, and their new
comedies; but when they had to deal with works of learning, which were
necessarily costly, they and their authors—for the authors had often to
sustain the charges of printing—encountered serious losses. We shall see
how, as the commerce of books extended, new measures were adopted to
lessen, if not to remove, the risk.
Amongst the 'Calamities of Authors' there are many touching records of
"Solitude, pain of heart, distress, and poverty,"
produced by printing books that met with no ready sale. Purchas was
ruined by his 'Pilgrimes;' Castell by his 'Lexicon Heptaglotton;' Ockley
by his 'History of the Saracens;' Rushworth by his 'Historical
Collections.' Bishop Kennett gave away his 'Register and Chronicle,'
saying, "The volume, too large, brings me no profit." The remedy was to
be found in publishing by subscription. This plan, like most other human
things, was subject to abuse; but it was founded upon a true estimate of
the peculiar risks of publishing. It is manifest that, if a certain
number of persons unite in agreement to purchase a book which is about
to be printed, the author may be at ease with regard to the issue of the
enterprise, and the subscribers ought to receive what they want at a
lower cost than when risk enters into price. For more than half a
century nearly all the great books were published by subscription; and
the highest in literature felt no degradation in canvassing themselves
with their "subscription receipts." It is easy to perceive, by the
subscription prices, when the work was set on foot by an author, or his
friends, simply as a more convenient mode of obtaining or bestowing
money than begging or borrowing; and when there was a real market value
given for the commodity offered. The scheme of levying contributions
upon subscribers was as old as the days of Taylor, the Water Poet. He
published his 'Pennilesse Pilgrimage' in this fashion; and it seems that
he sometimes gave his books to those who were unwilling to return his
honorarium. He consoles himself by a lampoon against his false
subscribers:—
"They took a book worth twelvepence, and were bound
To give a crown, an angel, or a pound;
A noble, piece, or half-piece, what they list,—
They past their words, or freely set their fist."
Honest John had sixteen hundred and fifty such subscribers; but of
these, seven hundred and fifty were "bad debtors."[23] In the next
century, Myles Davies has the same story to tell of the degradation of
the literary begging-letter writer. He leaves his books at the great
man's door; he writes letter upon letter, "with fresh odes upon his
graceship, and an account where I lived, and what noblemen had accepted
of my present." He walks before the "parlour-window," and "advances to
address his grace to remember the poor author." At last his parcel of
books is returned to him unopened, "with half-a-guinea upon top of the
cargo," and "with desire to receive no more." Heaven, in its mercy, has
relieved the tribe from these heartbreaking disgraces. There may be "the
fear that kills," but there is no longer the patron who starves.
Goldsmith has described the devices and the abasement of the little man
in the coffee-house, who "drew out a bundle of proposals, begging me to
subscribe to a new edition he was going to give the world of Propertius,
with notes." His plans were more ingenious and diversified than those of
Myles Davies: "I first besiege their hearts with flattery, and then pour
in my proposals at the breach. If they subscribe readily the first time,
I renew my request to beg a dedication fee. If they let me have that, I
smite them once more for engraving their coat-of-arms at the top." Forty
years after Myles Davies, Samuel Johnson was enduring the anxieties
attendant upon the subscription plan, although friends stood between the
author and the customer. He writes to Burney in 1758, "I have likewise
enclosed twelve receipts (for Shakspere); not that I mean to impose upon
you the trouble of pushing them with more importunity than may seem
proper," &c. Long was the subscribed Shakspeare delayed; and the proud
struggling man had to bear Churchill's malignity, as well as the
reproaches of his own sense of honour:—
"He for subscribers baits his hook,
And takes your cash; but where's the book?"
Well might Johnson write, in more prosperous times, "He that asks
subscription soon finds that he has enemies. All who do not encourage
him, defame him." Johnson and his publishers set no price upon their
books, as a gratuity to the author, beyond their common market value.
But great men had gone before them, who regulated their subscription
prices by a higher estimate of the value of their works. Steele had
received a guinea an octavo volume for the republication of 'The
Tatler;' Pope had six guineas for his six quarto volumes of 'The
Iliad;'—"a sum," says Johnson, "according to the value of money at that
time, by no means inconsiderable." The subscription to Pope's
'Shakspeare' was also six guineas for six volumes. Johnson's projected
translation of Paul Sarpi's 'History of the Council of Trent' was only
to be charged twopence a sheet. That seems to have been the ordinary
price of subscription books during the first half of the eighteenth
century. Du Halde's 'China,' which appears to have required a great deal
of what "the trade" call "pushing," was advertised by Cave at three
halfpence a sheet; besides the attraction of a complicated
lottery-scheme, with marvellous prizes. When the subscribers to a new
book were served, the remaining copies were sold, generally at superior
rates. Sometimes, in the case of high-priced works, the unsold copies
lay quiet through the mildew of a quarter of a century in the
bookseller's warehouse. At Tonson's sale, in 1767, Pope's six-guinea
Shakspeare had fallen to sixteen shillings for the hundred and forty
copies then sold as a "remainder."[24] Many of the subscription books
were remarkably profitable. The gains of Pope upon his 'Iliad' are
minutely recorded in his Life by Johnson. Lintot paid the expense of the
subscription copies, and gave the poet two hundred pounds a volume in
addition. Lintot looked for his remuneration to an edition in folio. The
project was knocked on the head by a reprint in Holland, in duodecimo;
which edition was clandestinely imported, as in the recent days of
French editions of Byron and Scott. Lintot took a wise course. He went
at once to the general public with editions in duodecimo, at
half-a-crown a volume, of which he very soon sold seven thousand five
hundred copies. But it may well be doubted if Pope would have made five
thousand three hundred pounds, if he had originally gone, without the
quarto subscription process, to the buyers of duodecimos. Perhaps even
the duodecimos would not have sold extensively without the reputation of
the quartos. There was no great reading public to make a fortune for the
poet out of small profits upon large sales. Some may think that Pope
would have been as illustrious without the ease which this fortune gave
him. It may be so. But of one thing we are clear—that in every age the
higher rewards of authorship, reaped by one eminent individual, are
benefits to the great body of authors; and thus that the villa at
Twickenham had a certain influence in making what the world called
"Grub-street" less despicable and more thriving. It dissociated
authorship from garrets. Yet it is marvellous, even now, how some of the
race of attorneys and stockbrokers turn up their eyes when they hear of
a successful writer keeping a brougham, and lament, over their claret,
that such men will be improvident.
In those days of subscription books there were great contrasts of
success and loss; of steady support and capricious neglect. Conyers
Middleton made a little fortune by his 'Life of Cicero,' in two volumes
quarto, published in 1741. His suspected heterodoxy was no bar to his
success. Carte, in 1747, printed three thousand copies of the first
volume of his 'General History of England,' for which he had adequate
support. In that unlucky volume his Jacobitism peeped out, in a relation
of an astonishing cure for the king's-evil, produced by the touch of the
first Pretender, who, he says, "had not at that time been crowned or
anointed." Away went the "remainder" of the three thousand volumes to
the trunk-maker, and of the subsequent volumes only seven hundred and
fifty were printed. Whether by subscription, or by the mode of fixing a
published price for a general sale,—which, in the second half of the
century, was superseding the attempt to ascertain the number of
purchasers before publication,—there was always a great amount of
caprice, or prejudice, in the unripe public judgment of a book, which
rendered its fate very hazardous and uncertain. Hume, in 1754, published
the first volume of his 'History of England.' He says, "Mr. Millar told
me that in a twelvemonth he sold only forty-five copies of it." Gibbon
published the first volume of his 'Decline and Fall of the Roman Empire'
in 1776: "I am at a loss," he modestly tells us, "how to describe the
success of the work without betraying the vanity of the writer. The
first impression was exhausted in a few days; a second and third edition
were scarcely adequate to the demand; and the bookseller's property was
twice invaded by the pirates of Dublin." Thomson's 'Seasons' was lying
as waste paper in the publisher's shop, when one Mr. Whatley purchased a
copy; and his authority in the coffee-houses brought it into notice.
Collins was not so fortunate. His 'Odes' would not sell. He repaid the
bookseller the price he had received for the copyright, settled for the
printing, and burnt the greater part of the impression.
We have put together some of these scattered facts, to show how
difficult was the publication of books before a great general public had
been raised up to read and purchase, and how the risk of expensive works
was sought to be lessened by taking hostages against evil fortune. The
subdivision of large books into weekly or monthly numbers was one of the
expedients that was early resorted to for attracting purchasers. Some
curious relations of the first days of number-publishing are given in a
rare pamphlet by the Rev. Thomas Stackhouse, the author of the
well-known 'History of the Bible.' In 1732 two booksellers, Mr. Wilford
and Mr. Edlin, "when the success of some certain things published weekly
set every little bookseller's wits to work," proposed to this poor
curate of Finchley "to write something which might be published weekly,
but what it was they knew not." At the Castle Tavern, in Paternoster
Row, the trio deliberated upon the "something" that was to have a run.
Edlin was for a "Roman History, brushing up Ozell's dull style, when the
old thing would still do in a weekly manner." Wilford was for 'Family
Directors.' Stackhouse proposed the 'New History of the Bible.' Wilford
backed out; Edlin and Stackhouse quarrelled. The divine wanted many
works of commentators and critics. The bookseller maintained "that the
chief of his subscribers lived in Southwark, Wapping, and Ratcliff
Highway; that they had no notion of critics and commentators; that the
work would be adapted to their capacity, and therefore the less learning
in it the better." Stackhouse got out of the hands of this encourager of
letters, found another publisher, and prospered, as well as he could,
upon the subscriptions to his "four sheets of original matter for
sixpence."[25] Many of the number-books were published under fictitious
names of authors; and some actual authors, clerical and lay, lent their
names to works of which they never saw a line. One of the most
accomplished of the number-book writers was Dr. Robert Sanders, a
self-created LL.D. He produced Histories of England, in folio and
quarto, under various names. He was the writer of the Notes to the
edition of the Bible, published in 1773, under the honoured name of Dr.
Henry Southwell. The ingenious note-writer has told the story without
reservation:—"As I was not a clergyman, my name could not be prefixed to
it. Application was made to several clergymen for the use of their
names; and at last Henry Southwell, LL.D., granted his." In a year or
two the indefatigable Sanders was ready with a scheme for a larger
commentary. He found a Doctor who would lend his name for a hundred
pounds; but such a sum was out of the question. A mere A.M. was
purchased for twenty pounds; but the affair broke down. The commentator
relates that he was told by the proprietors "they had no further
occasion for my services, and even denied me my week's wages." We hope
the laborious Sanders was less scurvily treated by the publishers of
that immortal work of his, which has been the glory of the number-trade
even up to this hour, namely, 'The Newgate Calendar, or Malefactor's
Bloody Register.' How many fortunes have been made out of this great
storehouse of popular knowledge is of little consequence to society. It
may be of importance to consider how many imps of fame have here studied
the path to glory. Sanders had a rival—the Rev. Mr. Villette, ordinary
of Newgate—who published the 'Annals of Newgate, or Malefactor's
Register,' &c., "intended as a beacon to warn the rising generation
against the temptations, the allurements, and the dangers of bad
company." In this title-page "the celebrated John Sheppard," and "the
equally celebrated Margaret Caroline Rudd," are leading attractions. The
author of the 'Annals,' no doubt, prospered better than he of the
'Calendar.'
Poor wretched Sanders, during the period when he was correcting Lord
Lyttleton's 'History of Henry II.,' had "a weekly subsistence;" but in
1768 he writes, "During these six weeks I have not tasted one whole meal
of victuals at a time."[26] The original race of number-publishers had
no very exalted notion of the value of literary labour. Their successors
had no will to bestow any payment upon literature at all, while they had
the old stores to produce and reproduce. They have now been forced into
some few attempts at originality. But the employment of new authorship
is a rare exception to their ordinary course. When the necessity does
arise, there is always perturbation of mind. In a moment of despair,
when his press was standing still for some of that manuscript which, in
an unlucky hour, he had bargained for with a living writer, one of this
fraternity exclaimed, "Give me dead authors, they never keep you waiting
for copy!" Many good books have, however, been produced by the early
number-publishers. We may mention Chambers' 'Cyclopædia,' Smollett's
'History of England,' and Scott's 'Bible.' Some well-printed books are
still being produced, but the compilers help themselves freely to what
others have dearly paid for. Taken as a whole, they are the least
improved, and certainly they are the dearest books, in the whole range
of popular literature. The system upon which they are sold is
essentially that of forcing a sale; and the necessary cost of this
forcing, called "canvassing," is sought to be saved in the quantity of
the article "canvassed," or in the less obvious degradation of its
quality. The "canvasser" is an universal genius, and he must be paid as
men of genius ought to be paid. He has to force off the commonest of
wares by the most ingenious of devices. It is not the intrinsic merit of
a book that is to command a sale, but the exterior accomplishments of
the salesman. He adapts himself to every condition of person with whom
he is thrown into contact. As in Birmingham and other great towns there
is a beggars' register, which describes the susceptibilities of the
families at whose gates beggars call, even to the particular theological
opinions of the occupants, so the canvasser has a pretty accurate
account of the households within his beat. He knows where there is the
customer in the kitchen, and the customer in the parlour. He sometimes
has a timid colloquy with the cook in the passage; sometimes takes a
glass of ale in the servants' hall; and, when he can rely upon the
charms of his address, sends his card boldly into the drawing-room. No
refusal can prevent him in the end leaving his number for inspection.
The system is most rife in North and Midland England; it is not so
common in the agricultural South, although it might be an instrument of
diffusing sound knowledge amongst a scattered population. If an effort
were honestly made to publish works really cheap, because intrinsically
good, upon "the canvassing system," that system, which has many real
advantages, might be redeemed from the disgrace which now too often
attaches to it, in the hands of the quacks who are most flourishing in
that line.
The number-trade was a necessary offshoot of that periodical literature
which sprang up into importance at the beginning of the eighteenth
century, and which, in all its ramifications, has had a more powerful
influence than that of all other literature upon the intelligence of the
great body of the people.
[Footnote 19: Discoveries.]
[Footnote 20: Areopagitica.]
[Footnote 21: Theatrum Poetarum, Preface.]
[Footnote 22: Dunton's 'Life and Errors,' ed. 1705, p. 70.]
[Footnote 23: 'A Kicksey Winsey.']
[Footnote 24: 'Gentleman's Magazine,' vol. lvii., quoted in Nicholls'
'Literary Anecdotes,' vol. v. p. 597.]
[Footnote 25: See Nicholls' 'Literary Anecdotes,' vol. ii. p. 394.]
[Footnote 26: Nicholls' 'Literary Anecdotes,' vol. ii. p. 730, and vol.
iii. p. 760.]
CHAPTER III.
Periodical Literature—Prices of Books; 18th Century—Two classes of
Buyers—The Magazines—Collections of the Poets—The Circulating Library—
Cheap Book-Clubs.
On the 8th of February, 1696, our friend John Dunton completed the
nineteenth volume of 'The Athenian Mercury, resolving all the most nice
and curious questions proposed by the ingenious.' This penny tract,
published twice a-week, consisted of a single leaf. "The ingenious"
ceased to question, and "The Athenian Society," as the bookseller called
his scribes, ceased to answer, after six years of this oracular labour.
There came an irruption of the barbarians, in the shape of "nine
newspapers every week." John proposed to resume his task "as soon as the
glut of news is a little over." The countryman waiting for the river to
roll by was not more mistaken. In 1709 there was one daily paper in
London; twelve, three times a-week; and three, twice a-week. Amongst
those of three times a-week was 'The Tatler,' which commenced April 12,
1709. The early Tatlers had their regular foreign intelligence. They
were as much newspapers as 'The Flying Post' and 'The Postboy.' But
Isaac Bickerstaff, Esq., very soon discontinued the information which he
derived from letters from the Hague and advices from Berlin. He had
something of a more original character to offer his readers. The state
of popular enlightenment at this period has been described by Johnson in
his Life of Addison:—"That general knowledge which now circulates in
common talk was in his time rarely to be found. Men not professing
learning were not ashamed of ignorance; and in the female world any
acquaintance with books was distinguished only to be censured." Steele
and Addison had to form the taste of the new generation that they were
addressing. They knew that there was a large class craving amusement,
who might at the same time be refined and instructed without the
pretensions of "the budge doctors of the stoic fur." They meddled little
with politics. They left the furious discussions about Church and State
to papers with an earnest political purpose, of which Charles Leslie, a
violent Tory, thus spoke in his 'Rehearsals:'—"The greatest part of the
people do not read books; most of them cannot read at all: but they will
gather together about one that can read, and listen to an Observator or
Review, as I have seen them, in the streets." The Tatler has been
described as a great success; but we may measure that success by that of
the more popular Spectator. In No. 555 of that work Steele says,—"The
tax on each half-sheet has brought into the Stamp-Office, one week with
another, above 20_l._ a-week, arising from the single paper,
notwithstanding it at first reduced it to less than half the number that
was usually printed before the tax was laid." The tax being a halfpenny,
this would only show a daily circulation of 1600, and of about 3000 when
it was unstamped. But the sale in volumes, according to the same
statement, was as high as 9000 of each volume. This fact gives us a
higher notion of the popularity of these charming papers, and of the
consequent extent of general reading, than any other circumstance in the
literary history of that period. But even the comparatively small daily
sale was of importance, as showing that the great middle class was
beginning to seek something better than could be found in the coarse and
meagre news-sheets. The annals of 'The Gentlemen's Society at Spalding'
record that in April, 1709, some residents there heard of the Tatlers,
and ordered them to be sent to the coffee-house in the Abbey-yard:—"They
were accordingly had, and read there every postday, generally aloud to
the company, who could sit and talk over the subject afterwards." The
narrative goes on to say that "in March, 1711, the Spectator came out,
which was received and read here as the Tatler had been." Such are the
beginnings of popular knowledge. What the Tatler and Spectator were to
the gentlemen of Spalding, the Penny Magazine and Chambers' Journal were
to many a mechanic a hundred and twenty years after. One of this class
has recorded the influence of such works, which addressed a far larger
number than could be addressed at the beginning of the eighteenth
century:—"The Penny Magazine was published. I borrowed the first volume,
and determined to make an effort to possess myself with the second.
Accordingly, with January, 1833, I determined to discontinue the use of
sugar in my tea, hoping that my family would not then feel the sacrifice
necessary to buy the book.... I looked as anxiously for the issue of the
monthly part as I did for the means of getting a living."[27] It is this
spirit in the great mechanical class of this country that, in spite of
some popular reading that is corrupting, and much that is frivolous,
will ultimately raise and purify even the meanest sheet of our cheap
literature, and compel those who have the responsibility of addressing
large masses of the people to understand that an influential portion do
feel that the acquirement of knowledge is worth some sacrifice.
The 'Complete Catalogue of Modern Books, published from the beginning of
the century to 1756,' contains 5280 new works. In this Catalogue "all
pamphlets and other tracts" are excluded. We can scarcely, therefore,
compare this period, as to the number of books published, with that of
1680. The average number of the first 57 years of the 18th century was
93 new works each year. At the beginning of the century, the price of a
folio or quarto volume ranged from 10_s._ to 12_s._; an octavo from
5_s._ to 6_s._; and a duodecimo from 2_s._ 6_d._ to 3_s._ We have the
original 'Tatler' before us, with its curious advertisements of books,
sales by the candle, cordial elixirs, lotteries, and bohea tea at 24_s._
a-pound. Whitelocke's 'Memorials,' folio, is advertised at 12_s._;
Rowe's edition of Shakspeare, 8vo., is 5_s._ per volume; 'The Peerage of
England,' 8vo., 6_s._; Shakspeare's Poems, 12mo., 1_s._ 6_d._; 'The
Monthly Amusement,' each number containing a complete novel, is 1_s._;
Sermons are 2_d._ each. We learn, from other sources, that the first
edition of 'The Dunciad' was a sixpenny pamphlet; whilst 'The Governor
of Cyprus, a Novel,' and 'The Wanton Fryar, a Novel,' were each 12_s._
The number printed of an edition was, no doubt, very moderate, except
chiefly of books that were associated with some great popular
excitement. Sacheverell's Trial is said to have sold 30,000; as, in a
later period, 30,000 were sold of Burke's 'Reflections on the Revolution
in France.' The old booksellers were cautious about works of imagination
when they were expected to pay handsomely for copyright. The manuscript
of 'Robinson Crusoe' was pronounced dangerous by the whole tribe of
publishers, till one ventured upon an edition. The demand was such that
the copies could only be supplied by dividing the work amongst several
printers. One of Defoe's numerous assailants, in attempting to ridicule
him, gives the best evidence of his popularity: "There is not an old
woman that can go to the price of it but buys 'The Life and Adventures,'
and leaves it as a legacy with the 'Pilgrim's Progress.'" Richardson's
'Pamela,' published in 1741, sold five editions in one year. There are
fabulous accounts of Millar, the publisher, clearing 18,000_l._ by 'Tom
Jones.' In those times the Dublin pirates were as assiduous in their
plunder of English copyrights as the American publishers have been in
plundering the English, and the English the American, in our days.
Richardson was driven wild by the publication of half 'Sir Charles
Grandison' in Ireland, in a cheap form, before a single volume was
issued in England. There was a regular system of bribery in the English
printing-offices, through which the Dublin booksellers organised their
robberies. They sold their books surreptitiously in England and
Scotland; and from their greater cheapness they had the command of their
own market. This system lasted till the Union.
The prices of books do not appear to have much increased at the
beginning of the reign of George III. In some cases their moderation is
remarkable. We have seen how small was the demand for the first volume
of Hume's 'History' in 1754. We have a number of 'The Gazetteer and New
Daily Advertiser' at hand, May 9, 1764; and there we learn, from an
advertisement, what a change ten years had produced. A new edition of
the third and fourth volumes, in quarto, is advertised at 1_l._ 5_s._;
but "the proprietor, at the desire of many who wish to be possessed of
this valuable and esteemed history, is induced to a monthly publication,
which will not exceed eight volumes." These volumes were 5_s._ each. It
is manifest that the bookseller had found a new class to address when he
issued the monthly volumes. Hume says, "Notwithstanding the variety of
winds and seasons to which my writings had been exposed, they had still
been making such advances that the copy-money given me by the
booksellers much exceeded anything formerly known in England." He had
complained of the neglect of the "considerable for rank or letters." His
publisher saw that a history with such charms of style—so freed from
tedious quotations from state-papers and statutes—so unlike the great
folios of Carte and Rapin—was a book for a new race of readers.
Coleridge humorously enough says—"Poets and philosophers, rendered
diffident by their very number, addressed themselves to 'learned
readers;' then, aimed to conciliate the graces of 'the candid reader;'
till, the critic still rising as the author sank, the amateurs of
literature collectively were erected into a municipality of judges, and
addressed as 'the Town.' And now, finally, all men being supposed to
read, and all readers able to judge, the multitudinous 'Public,' shaped
into personal unity by the magic of abstraction, sits nominal despot on
the throne of criticism."[28] There is a great truth beneath the
sarcasm. The enduring patronage of the public was beginning when Andrew
Millar was bold enough to publish Hume's History in monthly
five-shilling volumes. But there are still many evidences that the
commerce of books at that period, and subsequently, did not contemplate
the existence of a large class of buyers, beyond those who were at ease
in their fortunes. In that farrago of sense and absurdity, 'The Life of
James Lackington, the present Bookseller, Finsbury-square, London,
written by himself' (1791), there is a remarkable disclosure of the mode
in which books were prevented being sold cheaply, after the original
demand had been satisfied:—"When first invited to these trade-sales, I
was very much surprised to learn that it was common for such as
purchased remainders to destroy one-half or three-fourths of such books,
and to charge the full publication price, or nearly that, for such as
they kept on hand. And there was a kind of standing order amongst the
trade that, in case any one was known to sell articles under the
publication price, such a person was to be excluded from trade-sales—so
blind were copyright holders to their own interest." In the same manner,
it is within the memory of many living persons that there was an
invariable high price for fish in London, because the wholesale dealers
at Billingsgate always destroyed a portion of what came to market, if
the supply were above the average. The dealers in fish had not
recognised the existence of a class who would buy for their suppers what
the rich had not taken for their dinners; and knew not that the stalls
of Tottenham Court Road had as many customers ready for a low price as
the shops of Charing Cross for a high price. The fishmongers had not
discovered that the price charged to the evening customers had no effect
of lowering that of the morning. Nor had the booksellers discovered that
there were essentially two, if not more, classes of customers for
books—those who would have the dearest and the newest, and those who
were content to wait till the gloss of novelty had passed off, and good
works became accessible to them, either in cheaper reprints, or
"remainders" reduced in price. But books and fish have one material
difference. Good books are not impaired in value when they are
cheapened. Their character, which has been established by the first
demand, creates a second and a larger demand. Lackington destroyed no
books that were worth saving, but sold them as he best could. We have no
quarrel with his self-commendation when he says, "I could almost be vain
enough to assert that I have thereby been highly instrumental in
diffusing that general desire for reading now so prevalent among the
inferior orders of society."
What Lackington thought "a general desire for reading" was,
nevertheless, a very limited desire. "The inferior orders of society"
who had the desire did not comprehend many of the mechanics, and none of
the husbandry labourers. It may be doubted whether the Magazine
Literature that the eighteenth century called forth ever went beyond the
gentry and the superior traders. Kippis says of the magazines, "they
have been the means of diffusing a general habit of reading through the
nation." There appears to have been a sort of tacit agreement amongst
all who spoke of public enlightenment in the days of George III. to put
out of view the great body of "the nation" who paid for their bread by
their weekly wages. The magazines were certainly never addressed to this
class. But for the general book-buyers of the time, Cave's project of
'The Gentleman's Magazine' was a great step in popular literature. The
booksellers would not join him in what they held to be a risk. When he
had succeeded, and sold 10,000, then they set up the rival 'London
Magazine.' Cave threw all his energy into the magazine, and was
rewarded. "He scarcely ever looked out of the window, but with a view to
its improvement," said Johnson. 'The Gentleman's Magazine' commenced in
1731. Then came, year after year, magazines "as plenty as
blackberries:"—'The London,' 'The Universal,' 'The Literary,' 'The
Royal,' 'The Complete,' 'The Town and Country,' 'The Ladies',' 'The
Westminster,' 'The European,' 'The Monthly.' The first popular review,
'The Monthly,' was published in 1749, and 'The Critical' in 1756. The
public were now firmly established as the real patrons of letters. There
was an end of poor authors knocking at great men's doors with a bundle
of books. There was an end to paid Dedications and gratulatory Odes.
Johnson could afford to launch his Dictionary without the help of the
Earl of Chesterfield. Hume became "not only independent but opulent"
through the "copy-money" of the booksellers.
The publication of Collections of the Poets was another proof of the
extension of the reading public. The man who first projected such a
Collection went for cheapness. In 1777 John Bell announced an edition of
'The Poets of Great Britain; complete from Chaucer to Churchill.' The
London booksellers, to the number of forty, held a meeting, to resist
what they considered an invasion of their literary property—some works
within the time of the statute of Anne being legally theirs—others their
copyright by courtesy. They resolved to combine their various interests;
and they produced that edition of the Poets, in 68 volumes, which is
called Johnson's, though, according to Malone, he never saw a line of
the text. The 'Lives,' which Johnson wrote for two hundred guineas, will
endure as a great classic work, however deformed by hasty or prejudiced
judgment. Many of the Poets given in the series have no pretension to be
looked upon again, except as a part of literary history, which may show
how the most feeble may attain reputation in an age of mediocrity. The
booksellers spoke contemptuously of Bell's edition, which they called
"trifling." They boasted their superior printing; but they gave no place
in their Collection to Chaucer, Spenser, or Donne, as Bell had done.
They did not care to direct the public taste;—they printed what they
thought would sell. The demand for such Collections has always been one
of the proofs of a healthy condition of public intelligence; but the
want has not often been supplied with any judgment beyond that of the
rude commercial estimate of the prevailing fashion in poetry. It is
extremely difficult to deal with such matters. All literary students
have a proper horror of abridgments and analyses. They want all of an
author, or none. You can neither make Chaucer extremely popular by an
entire reprint, nor command a large sale by partial extract. But John
Bell was right, in 1777, to risk the printing of three great early
poets, whilst the booksellers began with Waller. Here were poets that
can never be wholly obsolete. But the rubbish called poetry that found
its way, by trade preferences, into Johnson's edition—the inanities of
the drivellers between Pope and Gray—let not these be reproduced in our
time, when such Collections are coming again into fashion, and showing,
as they showed before, an extension of readers.
The Circulating Library—what a revolution was that in popular
literature! How this new plant appeared above the earth, where it first
budded, where it bore its early fruit—how it grew into a great tree,
like that in the old title to Lilly's Grammar, where the apples of
knowledge are being gathered by little climbing-boys—would be difficult
to trace and to record. There it was—this great economiser of individual
outlay for books—in most market-towns at the beginning of the century.
The universal adoption of the name is the best proof of the common
recognition of the idea. It changed the habits of the old country
booksellers. It found them other occupation than keeping a stall in the
market-place, as did their worthy forefathers. They dealt no longer in
tracts and single sermons. It sent the chap-books into the villages. It
made the 'Seven Champions of Christendom' and 'The Wise Masters of
Greece' vulgar. It created a new literature of fiction. It banished
'Robinson Crusoe' to the kitchen, and 'The Arabian Nights' to the
nursery. It built up great printing-houses in Leadenhall-street; and
held out high rewards for rapid composition, at the rate of five pounds
per volume, to decayed governesses who had seen the world, and
bank-clerks of an imaginative turn of mind. These could produce a
wilderness of Italian bandits, with unlimited wealth and beauty, who had
won the hearts of credulous countesses, and only surrendered to the
hangman when whole armies came out to take them. These could unveil all
the mysterious luxuries of great mansions in Grosvenor-square, or of
sumptuous hotels in Bond-street. There was ever and anon a "bright
particular star" in the Milky Way of popular fiction. But the
circulating library went on its own course, whether the empyrean of
romance were dim or brilliant. "What have you got new?" was the
universal question put to the guardian of the treasures of this
recently-discovered world of letters. When the bower-maid of the
luxurious fair one, who lolled upon the sofa through a long summer's
day, as Gray did when he was deep in Crébillon, came to "change" the
book, great sometimes was the perplexity. It was not a difficult task to
"change," but the newness was puzzling. The lady and the neat-handed
Phillis pursued their studies simultaneously. They did not like
"poetry;" they did not like "letters." 'Sir Charles Grandison' was as
old and as tiresome as 'Pamela.' 'Tom Jones,' and 'Peregrine Pickle;'
they wondered why they were allowed to remain in the catalogue. They had
read 'Cœlebs in search of a Wife'—the charming book—but they did not
want it again. Perhaps, suggested the bookseller's apprentice, 'The
Monk' might do once more. And so the circulating library went on, slow
and struggling, till, about 1814, the unlucky desire for "something new"
brought down to the little greasy collection, whose delusive numbers of
volumes ranged from 1 to 3250, a new novel, with the somewhat
unpromising title of 'Waverley, or 'tis Sixty Years since.' At first,
the lady upon the sofa, and the counsellor of her studies, could not
endure it, for it was full of horrid Scotch. It was often "at home," as
the phrase went, for six months of its probation; when, somehow, it was
discovered that a new book of wonderful talent had come out of the
North. Another and another came, and in a few years the old circulating
library was ruined. The Burneys, and Edgeworths, and Radcliffes, and
Godwins, and Holcrofts, who had mixed with much lower company upon the
librarian's shelves, still held a place. But the Winters in London and
Winters in Bath, the Midnight Bells, the Nuns, and the Watch-Towers,
retired from business. There was then a new epoch in the
circulating-library life. The literature of travels and memoirs timidly
claimed a place by the side of the fashionable novel, which asserted its
dignity by raising its price to a guinea and a half. The old legitimate
stupidity, which did very well before the trade was disturbed, would no
longer "circulate." But the names of the producers of the higher fiction
were not "Legion." "Something new" must still be had. To meet the
market, every variety of west-end authorship was experimented upon. The
number to be printed could be calculated with tolerable exactness,
according to the reputation of the writer,—and this calculation
regulated the payment of copyright, from fifty pounds, and five hundred
printed, to the man without a name, up to fifteen hundred pounds, and an
impression of three thousand, to "the glass of fashion." But in this
department of the commerce of literature,—as it will be in the end with
every branch upon which the growth of popular intelligence is
operating,—the rubbish is perishable, has perished; the good endureth.
The circulating library is now, in many instances, a real instrument of
popular enlightenment. Yet in some of the smaller towns, and in
watering-places where raffles have their charm, and a musical
performance is patronised in the 'Fancy Repository,' by "audience fit
though few"—there the circulating library may be studied in its ancient
brilliancy. There, are still preserved, with a paper number on their
brown leather backs, and a well-worn bill of the terms of subscription
on their sides, those volumes, now fading into oblivion, whence the
writers of many a penny journal of fiction are drawing and will still
draw their inspiration. Many of these relics of a past age will live
over again in shilling volumes with new titles. The heroes and heroines
will change their names; the furniture of the apartments in which they
utter their vows of love will be modernised; every sentence which in the
slightest degree approaches the vulgar will be softened down or
obliterated. There is a great deal yet to be done in this way; and the
metamorphosis will go on and prosper. In the mean while the circulating
libraries, both in London and the provinces, are supporting a higher
literature of fiction than those of the past generation; and they find
also that there are other volumes almost as attractive as the last new
novel. They are doing the same work as the book-clubs. Both these modes
of co-operation have had the effect of making the demand for a book that
is at once solid and attractive more certain than the old demand by
individual purchasers. The certainty of the demand necessarily produces
a gradual reduction of price. An average demand is created, resulting
from an average of taste in those who belong to book-societies and
subscribe to circulating libraries. But these channels for the sale of
new books are not materially influenced by lowness of price. Cheapness
is greatly influential with the private purchaser; but very many are
content with the reading of a new book, through the club or the library,
who would never buy it for their own household. This first demand is one
of the means by which good books may be cheapened for a subsequent large
issue for the permanent home library. In 'The Life of Lackington' there
is the following passage:—"I have been informed that, when circulating
libraries were first opened, the booksellers were much alarmed; and
their rapid increase added to their fears, and led them to think that
the sale of books would be much diminished by such libraries. But
experience has proved that the sale of books, so far from being
diminished by them, has been greatly promoted; as from these
repositories many thousand families have been cheaply supplied with
books, by which the taste of reading has become much more general, and
thousands of books are purchased every year by such as have first
borrowed them at those libraries, and, after reading, approving of them,
have become purchasers."
One of the first attempts, and it was a successful one, to establish a
cheap Book-Club was made by Robert Burns. He had founded a Society at
Tarbolton, called the Bachelors' Club, which met monthly for the
purposes of discussion and conversation. But this was a club without
books; for the fines levied upon the members were spent in conviviality.
Having changed his residence to Mauchline, a similar club was
established there, but with one important alteration:—the fines were set
apart for the purchase of books, and the first work bought was 'The
Mirror,' by Henry Mackenzie. Dr. Currie, the biographer of Burns, in
recording this fact, says, "With deference to the Conversation Society
of Mauchline, it may be doubted whether the books which they purchased
were of a kind best adapted to promote the interest and happiness of
persons in this situation of life." The objection of Dr. Currie was
founded upon his belief that works which cultivated "delicacy of taste"
were unfitted for those who pursued manual occupations. He qualifies his
objection, however, by the remark, that "Every human being is a proper
judge of his own happiness, and within the path of innocence ought to be
permitted to pursue it. Since it is the taste of the Scottish peasantry
to give a preference to works of taste and of fancy, it may be presumed
they find a superior gratification in the perusal of such works." This
truth, timidly put by Dr. Currie, ought to be the foundation of every
attempt to provide books for all readers. We are learning to correct the
false opinions which, for a century or two, have been degrading the
national character by lowering the general taste. Those who maintained
that taste was the exclusive property of the rich and the luxurious,
could not take away from the humble the beauty of the rose or the
fragrance of the violet; they could not make the nightingale sing a
vulgar note to "the swink'd hedger at his supper;" nor, speaking purely
to a question of taste, did they venture to lower the noble translation
of the Bible, which they put into the hands of the poor man, to
something which, according to the insolent formula of those days, was
"adapted to the meanest capacity." A great deal of this has passed away.
It has been discovered that music is a fitting thing to be cultivated by
the people; the doors of galleries are thrown open for the people to
gaze upon Raffaelles and Correggios; even cottages are built so as to
satisfy a feeling of proportion, and to make their inmates aspire to
something like decoration. All this is progress in the right direction.
In the year 1825 Lord Brougham (then Mr. Brougham), in his 'Practical
Observations upon the Education of the People,' explained a plan which
has yet been only partially acted upon. "Book-Clubs or Reading Societies
may be established by very small numbers of contributors, and require an
inconsiderable fund. If the associates live near one another,
arrangements may be easily made for circulating the books, so that they
may be in use every moment that any one can spare from his work. Here,
too, the rich have an opportunity presented to them of promoting
instruction without constant interference: the gift of a few books, as a
beginning, will generally prove a sufficient encouragement to carry on
the plan by weekly or monthly contributions: and, with the gift, a
scheme may be communicated to assist the contributors in arranging the
plan of their association." Simple in its working as such a plan would
appear to be, the instances of these voluntary associations are really
few. In Scotland, Lending Libraries and Itinerating Libraries have, in
some districts, been established successfully; but in England, Lending
Libraries are scarcely to be found, except in connexion with schools, or
under the immediate direction of the minister of a parish or of a
dissenting congregation. In these cases, we fear, comes too frequently
into action the desire, laudable no doubt, to promote "the interest and
happiness of persons in this situation of life." They are not permitted
to choose for themselves. The best books of amusement are kept out of
their sight; and they contrive to get hold of the worst. The timidity
which insists upon supplying these libraries with _pattern_ books
renders the libraries disagreeable, and therefore useless.[29]
[Footnote 27: 'Autobiography of an Artisan.' By Christopher Thomson.
1847.]
[Footnote 28: 'Biographia Literaria,' vol. i. p. 60, ed. 1817.]
[Footnote 29: See page 309.]
CHAPTER IV.
Continued dearness of Books—Useful Knowledge Society—Modern Epoch of
Cheapness—Demand and Supply—The Printing-machine—The Paper-machine—
Revival of Woodcutting.
From the time when Hume's 'History' was published at 5_s._ a volume,
there appears to have been a steady advance in the price of books to the
end of the century. In the eleven years from 1792 to 1802, there was an
average publication of 372 new books per year. The number of new books
had quadrupled upon the average of those published from 1701 to 1756.
But the duodecimo had been increased in price from 2_s._ 6_d._ to 4_s._;
the octavo from 5_s._ or 6_s._ to 10_s._; the quarto from 12_s._ to
1_l._ 1_s._ From 1800 to 1827 there were published, according to the
London Catalogue, 19,860 books, including reprints; for which reprints
deducting one-fifth, there were 15,888 new books, being an annual
average of 588. Books were still rising in price. The duodecimo mounted
up to 6_s._, or became a small octavo at 10_s._ 6_d_.; the octavo was
raised from 10_s_. to 12_s._. or 14_s._; the quarto was very frequently
two guineas. Some of this rise of price was unquestionably due to the
general rise in the value of labour, and to the higher price of paper.
But more is to be ascribed to the determination of the great publishers
not sufficiently to open their eyes to the extension of the number of
readers, and the absolute certainty, therefore, that a system of
extravagantly high prices was an unnatural, bigoted, and unprofitable
system. They paid most liberally for copyright, and they looked only to
an exclusive sale for their remuneration. They did not apply the same
system to periodical works. The two great Reviews, the 'Edinburgh' and
the 'Quarterly,' were as cheap, if not cheaper, having regard to their
literary merit, than the cheapest books of the previous century. They
were certain of their profit through that union of excellence and
cheapness which could not fail to create a large demand. The publishers
generally had not the same reliance upon the increase of readers of
other popular works of original excellence. It has only been within the
last twenty years that their unalloyed confidence in a narrow market has
been first shaken, and then overthrown.
In looking back upon the changes of a quarter of a century, it is
impossible, even for the writer, who was identified with this great
movement in Popular Literature, to forbear speaking of what was
accomplished by 'The Society for the Diffusion of Useful Knowledge.' One
who has written contemporary history in a broad and liberal spirit
says—"The institution of this Society was an important feature of its
times, and one of the honours belonging to the reign of George IV. It
did not succeed in all its professed objects: it did not give to the
operative classes of Great Britain a library of the elements of all
sciences—it omitted some of the most important of the sciences, and,
with regard to some others, presented anything rather than the elements.
It did not fully penetrate the masses that most needed aid. But it
established the principle and precedent of cheap publication (cheapness
including goodness), stimulated the demand for sound information, and
the power and inclination to supply that demand; and marked a great æra
in the history of popular enlightenment."[30] The Society originated
with Mr. Brougham, in 1826. He gathered around him some of the leading
statesmen, lawyers, and philanthropists of his day. Men eminent in
letters and in science joined the association. And yet its success was
so doubtful in the eyes of those who had been accustomed to consider
high price as a necessary condition of excellence, that one of the
greatest publishing houses refused to bring out the treatises without a
guarantee. The Society wisely went upon the principle, originally, of
leaving all the trade arrangements to its publishers. It placed its
'Library of Useful Knowledge,' its 'Farmer's Series,' its 'Maps,' in the
hands of Messrs. Baldwin, paying the literary and artistical expenses,
and receiving a rent upon the copies sold. Mr. Knight originated the
'British Almanac' and its 'Companion,' 'The Library of Entertaining
Knowledge,' 'The Penny Magazine,' and 'The Penny Cyclopædia;' and he
bore the entire expense and risk of these works, as he did also for 'The
Gallery of Portraits,' and 'The Journal of Education,' paying upon all a
rent when the sale reached a certain number of copies.[31] It is
sufficient to mention these facts to show that the operations connected
with this Society were not upon an insignificant scale, or not fruitful
of large results; and that they were essentially commercial operations.
The cry that was raised against this Society, by those who were
interested in the publication of dear books, was that of "monopoly."
That cuckoo cry was repeated on every side. Fashionable publishers
shouted it; the old conventional school of authors echoed it. Those who
wrote for the Society were called, in derision, "compilers." Scribblers
who never verified a quotation ridiculed patient industry as dulness.
From the time when the Society commenced a real "superintendence" of
works for the people—when it assisted, by diligent revision and friendly
inquiry, the services of its editors—the old vague generalities of
popular knowledge were exploded; and the scissars-and-paste school of
authorship had to seek for other occupations than Paternoster-row could
once furnish. Accuracy was forced upon elementary books as the rule and
not the exception. Books professedly "entertaining" were to be founded
upon exact information, and their authorities invariably indicated. No
doubt this superintendence in some degree interfered with the free
course of original composition, and imparted somewhat of the utilitarian
character to everything produced. But it was the only course by which a
new aspect could be given to cheap literature, by showing that the great
principles of excellence were common to all books, whether for the
learned or the uninformed. In seventeen years the Society accomplished
its main objects. There were considerable gains connected with it, and
there were great losses. These are evanescent. The good which it did
remains. It supplied the new demand for knowledge in a way that had
never before been contemplated; it supplied it at the cheapest rate then
possible; it broke down the distinctions between knowledge for the few
and knowledge for the many; it created a popular taste for art; it sent
its light into the strongholds of ignorance and superstition, by
superseding, for a time, a large amount of weekly trash, and destroying,
for ever, the astrological and indecent almanacs. But, beyond its own
productions, it raised the standard of all popular literature. It has
had worthy co-labourers and successors. It ceased its work when others
were in the field, honestly and successfully carrying forward what it
had begun. He who writes this will ever think it an honour that he long
worked in fellowship with Henry Brougham; and that he was a partaker,
for some years, in the councils of an association of men more or less
eminent, whose objects were never of a selfish, partial, or temporary
nature. He has sate at those councils with five cabinet ministers, who
felt most deeply that the education of the people, in its largest sense,
was as much their business as the imposition of taxes. Where is that
spirit now?