_You cannot consider yourself a connoisseur of
cigarettes unless you are able to distinguish at
one and the same time the individually exquisite
flavours of_
"THE BRASS HAT"
"THE OFFENSIVE."
"THE GAS ATTACK."
_THERE IS NO OTHER PERFECT BLEND._
These cigarettes are smoked in our patent
"Trident" cigarette-holders.
Of all Tobacconists.
You see? Not only does each manufacturer still obtain the same sale for his
cigarettes, but he actually gains a third share in the profits of a new
accessory--the triple cigarette-holder.
Of course ingenuity of this sort is not required when the advertisers are
not in any sense rivals. All that is then necessary is what we may call the
_economic common factor of appeal_. For instance:--