ADVERTISING EXTRAORDINARY.
From the outset of my experience in the final attack of the hen fever, I
took advantage of every possible opportunity to disseminate the now
world-wide known fact that nobody else but myself possessed any
"pure-bred" poultry! I could have proved this by the affidavits of more
than a thousand "disinterested witnesses," at any time after April and
May, 1851, had I been called upon so to do. But as no one _doubted_
this, there was then no controversy.
But, as time wore along, competition became rife, and the foremost
chicken-raisers began to look about them for the readiest means
obtainable with which to cut each other's throats; not "with a feather,"
by any means, because that would have "smelt of the shop;" but whenever,
wherever, or however, their neighbors could be traduced, maligned,
vilified, or injured (in this pursuit), they embraced the opportunity,
and followed it up, without stint, especially towards my humble self,
until most of them, fortunately, broke their own backs, and were
compelled to retire from the field, while "the people" grinned, and
comforted them with the friendly assurance that it "sarved 'em right."
At the Fitchburg Dépôt Show, in 1850, my original "Grey Chittagongs"
(already described) were in the possession of G.W. George, Esq., of
Haverhill, to whom they had been sold by the party to whom I had
previously sold them. Nobody thought well of them; but they took a first
prize there, and the "Chittagongs" (so entered at the same time) of Mr.
Hatch, of Connecticut, also took a prize. My friend the Doctor then
insisted that these were _also_ "Burrampooters;" but, as nobody but
himself could pronounce this jaw-cracking name, it was taken little
notice of at that time.
Mr. Hatch had a large quantity of the Greys at this show, which sold
readily at $12 to $20 the pair; and immediately after this exhibition
the demand for "Grey Chittagongs" was very active. I watched the current
of the stream, and I beheld with earnest sympathy the now alarming
symptoms of the fever. "The people" had suffered a relapse in the
disease, and the ravages now promised to become frightful--for a time!
An ambitious sea-captain arrived at New York from Shanghae, bringing
with him about a hundred China fowls, of all colors, grades, and
proportions. Out of this lot I selected a few _grey_ birds, that were
very large, and (consequently) "very fine," of course. I bred these,
with other grey stock I had, at once, and soon had a fine lot of birds
to dispose of--to which I gave what I have always deemed their only true
and appropriate title (as they came from Shanghae), to wit, _Grey
Shanghaes_.
In 1851 and '52 I had a most excellent "run of luck" with these birds. I
distributed them all over the country, and obtained very fair prices for
them; and, finally, the idea occurred to me that a present of a few of
the choicest of these birds to the Queen of England wouldn't prove a
very bad advertisement for me in this line. I had already reaped the
full benefit accruing from this sort of "disinterested generosity" on my
part, toward certain _American_ notables (whose letters have already
been read in these pages), and I put my newly-conceived plan into
execution forthwith.
I then had on hand a fine lot of fowls, bred from my "imported" stock,
which had been so much admired, and I selected from my best "Grey
Shanghae" chickens nine beautiful birds. They were placed in a very
handsome black-walnut-framed cage, and after having been duly lauded by
several first-rate notices in the Boston and New York papers, they were
duly shipped, through Edwards, Sanford & Co.'s Transatlantic Express,
across the big pond, addressed in purple and gold as follows:
+-----------------------------------------------+
| TO H.M.G. MAJESTY, |
| Victoria, |
| QUEEN OF GREAT BRITAIN. |
| |
| _To be Delivered at Zoological Gardens_, |
| LONDON, ENG. |
| |
| FROM GEO. P. BURNHAM, BOSTON, MASS., U.S.A. |
+-----------------------------------------------+
The fowls left me in December, 1852. The _London Illustrated News_ of
January 22d, 1853, contained the following article in reference to this
consignment:
"By the last steamer from the United States, a cage of very choice
domestic fowls was brought to Her Majesty Queen Victoria, a present
from George P. Burnham, Esq., of Boston, Mass. The consignment
embraced nine beautiful birds--two males and seven pullets, bred
from stock imported by Mr. Burnham direct from China. The fowls are
seven and eight months old, but are of mammoth proportions and
exquisite plumage--light silvery-grey bodies, approaching white,
delicately traced and pencilled with black upon the neck-hackles
and tips of the wings and tails. The parent stock of these
extraordinary fowls weigh at maturity upwards of twenty-three
pounds per pair; while their form, notwithstanding this great
weight, is unexceptionable. They possess all the rotundity and
beauty of the Dorking fowl; and, at the same age, nearly double the
weight of the latter. They are denominated Grey Shanghaes (in
contradistinction to the Red or Yellow Shanghaes), and are
considered in America the finest of all the great Chinese
varieties. _That they are a distinct race, is evident from the
accuracy with which they breed, and the very close similarity that
is shown amongst them; the whole of these birds being almost
precisely alike, in form, plumage and general characteristics._
They are said to be the most prolific of all the Chinese fowls. At
the time of their shipment, these birds weighed about twenty pounds
the pair."
This was a very good _beginning_. In another place (see page 88) I have
given a copy of the letter from Hon. Col. Phipps, her Majesty's
Secretary of the Privy Purse, acknowledging the receipt of this present.
A few weeks afterward, the _London News_ contained a spirited original
picture of seven of the nine Grey Shanghae fowls which I had the honor
to forward to Queen Victoria. The drawing was made by permission of the
Queen, at the royal poultry-house, from life, by the celebrated _Weir_,
and the engraving was admirably executed by _Smythe_, of London. The
effect in the picture was capital, and the likenesses very truthful. In
reference to these birds, the _News_ has the following:
"GREY SHANGHAE FOWLS FOR HER MAJESTY.--In the _London Illustrated
News_ for January 22d, we described a cage of very choice domestic
fowls, bred from stock imported by Mr. George P. Burnham, of
Boston, Mass., direct from China, and presented by him to Her
Majesty. We now engrave, by permission, these beautiful birds. They
very closely resemble the breed of _Cochin-Chinas_ already
introduced into this country, the head and neck being the same; the
legs are yellow and feathered; the carriage very similar, but the
tail being more upright than in the generality of Cochins. The
color is creamy white, slightly splashed with light straw-color,
with the exception of the tail, which is black, and the hackles,
which are pencilled with black. The egg is the same color and form
as that of the Cochins hitherto naturalized in this country. These
fowls are very good layers, and have been supplying the royal table
since their reception at the poultry-house, at Windsor."
All this "helped the cause along" amazingly. It proved a most excellent
mode of advertising my "superb," "magnificent," "splendid,"
"unsurpassable," "inapproachable" GREY SHANGHAES.
The above articles found their way (somehow or other) into the papers of
this country immediately; and, within sixty days afterwards, the price
of "Bother'ems" went up from $12 and $15 to $50, $75, $100, and $150,
the pair!!
"Cochin-Chinas" were now _no_whar! But _I_ was so as to be about yet.