The development of a modern town is inevitably centrifugal; it spreads

and sprawls outwards along the main roads into the country unless

that tendency be checked. Every mile that it grows outwards means a

few minutes’ extra time for travelling to and from work, congestion

increases at the centre, and the country--as a place for recreation--is

driven further and further away. A feeling that this system is

essentially wrong has resulted in some well-meant efforts to create

“Satellite Towns,” of which Letchworth and Welwyn are examples. They

are satellites to London in the sense that London is within hail for

emergencies: thus Harley Street is a useful resort in some cases, while

the sanctuary of the British Museum Reading Room satisfies bookworms,

and Oxford Street contents the other sex. But the main object of

the promoters was to remove industries and workers bodily into the

country, so that labour might be carried on in pleasant surroundings,

never more than a few minutes’ walk from green fields. The intention

is to limit the ultimate population of these towns to 30,000-50,000.

When that figure is reached, another centre will be started. So far,

neither town has grown very rapidly, and industry has been slow to

move out, in spite of the heavy cost of carrying on business in

London. But the “Satellite Town,” a praiseworthy attempt to secure the

amenities of the old country town for modern workers, is a factor to

be reckoned with in the future. The new L.C.C. town at Becontree in

Essex is being properly laid out on rational town-planning lines, but

is to be purely residential, for people working in London, so does

not constitute a “Satellite Town.” A remarkably successful scheme for

providing something better than the ordinary haphazard suburb, which

normally deteriorates with the certainty of clockwork, is to be seen in

the Hampstead Garden Suburb. This will never deteriorate appreciably,

because its residents are guaranteed against any interference with

their amenities. It is laid out scientifically, not merely exploited on

short-sighted commercial methods.

But though so much can be done by means of town-planning, that new

power has not yet been utilised to any appreciable extent in regard to

controlling the actual design of buildings. The high level of design

achieved at Hampstead and Welwyn is due to private control exercised

by a Company, but Ruislip, Bath, and--quite recently--Edinburgh, have

adopted the clause in the Town-Planning Act which allows an authority

to prescribe the “character” of buildings, and thus to veto any design

which, in their opinion, is likely to conflict with the amenities of

the place.

There was, as we all know, a great development of municipal housing

after the War. It was encouraged, subsidised, and even controlled

to some extent by the State, which still continues its work in that

direction, though in a greatly modified form. The houses erected under

these auspices have been subjected to a great deal of criticism, much

of it both ignorant and ill-natured. Let us recall the circumstances.

A vast number of dwellings had to be provided in a great hurry for men

who had every claim on the nation’s gratitude. Through no fault of

their own they were homeless. For a variety of reasons these houses

were very expensive, even allowing for the general rise in prices.

There was a wave of idealism in the air, and the authorities had taken

opinions from every reliable source as to the type of house required:

these were to be “homes for heroes,” with a bath h. and c. A book of

designs was prepared in Whitehall for the guidance of local authorities

and their architects. These designs met with general approval among

competent critics, but with some derision from the general public, who

greeted the “homes for heroes” as “rabbit-hutches” or “boxes.” That

was because they were devoid of trimmings and built in small groups

instead of in long rows. There are housing-schemes good and bad, but

most people who understand architecture and who are prepared to wait

a few years, till hedges and trees have given these simple buildings

their proper setting, consider that the new houses generally represent

an advance on anything done hitherto. Simplicity in building is, within

limits, a virtue, especially in the country.

The design of these houses was entrusted to architects to an extent

never approached previously; sometimes they were the work of private

practitioners, sometimes of young architects employed under the

direction of the local surveyor, sometimes by the local surveyor or

engineer himself. The degree of ability in design possessed by these

several functionaries is naturally reflected in their products. In that

queer book _Antic Hay_, Mr. Aldous Huxley makes an eccentric architect,

“Gumbril Senior,” voice his views on the design of artisan houses: “I’m

in luck to have got the job, of course, but really, that a civilised

man should have to do jobs like that. It’s too much. In the old days

these creatures built their own hovels, and very nice and suitable they

were too. The architects busied themselves with architecture--which is

the expression of human dignity and greatness, which is man’s protest,

not his miserable acquiescence.” But Gumbril Senior was a visionary,

and most architects feel that they can do much to save England in her

present plight. The trouble is that they are allowed to do so little.

It is equally possible to expect a reasonably high standard of design

in the other buildings erected under a local authority: its schools,

libraries, and so on. Nor ought one to find unworthy architecture

produced by any Government Department, whether it be a post-office,

a telephone-exchange, a military barracks, or a coastguard station

on a lonely cliff. There was a time when every post-office and

police-station bore the marks of red-tape, but of late there has been

a noteworthy change for the better. Again and again one sees with

pleasure a village post-office or telephone-exchange which harmonises

perfectly with the old village street. No longer are the designs

stereotyped; local tradition and local colouring are considered. As

time passes we may hope to witness the disappearance of the hideous

sheds and huts that survive to remind us of the War, now so long ended.

Apart from national and municipal architecture, the design of which

must be assumed to be in competent hands, there is a great deal of

building carried out by large corporate bodies who have it in their

power to insist on good design, and above all on design which

accords with local surroundings. Among these are railway companies,

banks, “multiple” shops, and brewery companies. Among many of these

various undertakings there seems to be positively an architectural

renaissance at work, and real imagination is being displayed at last.

The Underground Railways in and round London are employing clever

artists to design their stations and notices and posters, some of

the other railways are providing really attractive houses for their

employees, and both public-houses and banks in the country-towns are

slowly beginning to take on the colour of their environment. There are

two other types of commercial undertaking which might well follow this

excellent example: the cinema companies and the garage proprietors.

Between them they continue to furnish us with a plentiful stock of

eyesores all over the country, mainly because they are striving to

attract notice and because they always forget to take their hats off

to the village street. If the Council for the Preservation of Rural

England can do anything to teach them better manners they will

effect a real service to England. Occasionally one sees an attractive

petrol-station: a few pounds spent in prizes would produce a crop of

good designs from architects. One hesitates to offer any advice to the

builders of churches of any kind, but here again one asks no more than

decent respect for the spirit of old England.

The toughest nut to crack in all this matter of design is, however,

the question of the shop and the dwelling-house, under which head I

include, as a matter of courtesy, the bungalow. An Englishman’s house

is his castle, and he resents any interference with the rights of the

subject. Is it reasonable to impose on him any restriction as to the

outward appearance of his home, in regard to its design, its colour, or

the materials of which it is composed? It is true that he has to submit

to local building by-laws which prescribe the thicknesses of walls,

size of timbers, precautions to be taken against fire, and many matters

concerned with health. Often he has to place his house a specified

distance back from the road, behind what is called a “building-line.”

But the local authority is not empowered to interfere in any matter

of æsthetics, unless it adopts the Town-Planning Act and enforces the

clause, already mentioned, relating to the “character” of buildings.

But such “interference” is not unknown in the case of leasehold

property. Many owners of large estates insert clauses in leases

prescribing the materials to be used in building, the size of house

to be erected, perhaps the tints to be used in painting, and almost

always insist that painting is to be done every so many years. They may

also require that no garages, sheds, or other excrescences are to be

added to the building without the permission of their surveyor. It is

quite reasonable to suggest that these restrictions might be increased

to achieve the purpose we have in mind. Thus the frequent instances

that we see of a row of stucco dwellings being distempered different

colours, and thereby destroying the effect of a balanced architectural

scheme, might be avoided. The present ruling autocrat in Italy has

recently introduced a measure to deal with this very point, and

tenants of houses in a street have to distemper their external walls

the same colour at the same time. Much of the “restless” appearance

of modern streets and terraces is due to a neglect of this obvious

procedure. A concerted appeal to large owners of property to safeguard

the amenities of their estates by further action on various lines might

lead to great improvement, and something might even be done in the same

direction by restrictive covenants in conveyances of freehold land.

Much has been said lately about the necessity for the control of the

speculative builder who continues to provide most of the smaller houses

and bungalows and shops in this country, and this is the most difficult

problem of all. Such control must obviously have the sanction of the

law to be effective, and therefore must be ultimately vested in the

local authorities, for it is impossible to imagine that Whitehall is to

be held responsible for the approval of every plan in the country. As I

have already pointed out, the rural districts present the most urgent

case for our attention, and here control is most difficult of all.

In a great city like Manchester or Leeds a local Fine Art Committee

might be formed of people competent enough and disinterested enough to

exercise this very delicate function in a statesmanlike way, without

fear or favour. Edinburgh, Bath and Oxford have already led the way:

towns like Cambridge, Coventry, and Canterbury would be well advised to

follow suit. Birmingham has an Advisory Art Committee without statutory

powers.

But imagine the Rural District Council of Nether Footlesby dealing

with a design by Sir Felix Lutfield, R.A., for a large country-house

in their area, for it must be remembered that control of design would

apply to houses great and small, designed by architects great and small

as well as by people who were not architects. These worthy men might

reject his plans because they disliked the appearance of the chimneys;

or Councillor Trapp, a plumber by calling, might have a grievance

against Sir Felix owing to an unfortunate difference of opinion arising

from a previous association in building. It is evident that such a

position is unthinkable. Nor would the situation be materially improved

if the two auctioneer-architects practising in Nether Footlesby, the

retired art-mistress living in the village, and the Vicar of the

parish, were entrusted with this responsible task. It needs little

imagination to realise that a small advisory committee of this calibre

would be nearly as dangerous and quite as futile as the Rural District

Council itself. Even if control were administered on a county basis,

there are small counties in England where it would be difficult to

enlist a committee of men whose decisions would be readily accepted

by the bigwigs of the architectural profession. It seems to me that a

very carefully drafted scheme of control might be organised for most

of the large cities and perhaps half the counties of England, though

even then the situation would bristle with difficulties, but for the

more scattered districts--where at least an equal number of mistakes

is being made--the problem seems insoluble. The London Society and the

Birmingham Civic Society are the sort of bodies that might be trusted

to frame a scheme, but even they would experience many setbacks before

they obtained statutory powers. Much good work in the direction of

controlling unwise development in France has been done by the local

_Syndicats d’initiative_, bodies which exist to preserve the amenities

of each town or district. A study of the methods used in France, and of

measures adopted recently in Italy, would doubtless be helpful in our

own case.

Failing control of this kind, it has been suggested that the builder

must be “brought to his senses,” in the diplomatic words of a writer in

_The Times_ of January 7th, 1927. But, so long as the builder continues

to sell his houses without any difficulty and at a considerable profit,

he may not see any reason for admitting that he is deficient in sense.

Who, for instance, is to be empowered to stop him decorating his gables

with a ludicrous parody of half-timbering, made of inch boards which

warp in the sun? The small builder obtains many of his designs from

printed books or from weekly journals, and the following authentic

extract from a recent publication shows how it is done:

“Having a plot of land 80-ft. frontage by 120-ft., I should be

pleased if some reader would submit a plan and elevation-sketch of a

detached house, something attractive, dainty, and _very arresting_.”

The words I have italicised explain some of our present troubles. The

desire of the builder and of his client, for the “very arresting” house

causes many of the incongruous additions to our landscape. Something

might be done, as the President of the R.I.B.A. has suggested, to

supply the builder with stock designs of good character, adapted to

the needs of each locality; for, as I have noted before, the use of

copybooks in the eighteenth century produced houses which if sometimes

dull were at least dignified and often charming. But a process of very

slow conversion will be necessary before we can hope to rid the public

of this desire for “very arresting” buildings.

In the control of design would have to be included restrictions

on colour and material _so far as is reasonable_, but it is quite

impracticable nowadays to insist that a man building a house in a

Yorkshire dale must employ the traditional stone walls and stone

slates: it is doubtful if anybody will ever legally prevent him using

the pink asbestos-cement tiles that clash so violently with the dull

tones of the landscape. Similarly, it is idle to expect that a modern

factory building should be erected to harmonise perfectly with rural

surroundings: one can only ask that its designer may bear in mind

the spirit of the place, and treat it as tenderly as circumstances

permit. But we may reasonably press for further action in the abatement

of factory smoke and domestic smoke, for that nuisance spreads

forty or fifty miles away from industrial areas, and cities like

Leicester--where smoke is hardly visible--are few and far between.

The Coal Smoke Abatement Society has long worked towards this end,

and its arguments are familiar to most people. Its supporters are

convinced that smoky chimneys are wasteful as well as unhealthy and

unpleasant. But it seems certain that we can eliminate a large part of

our coal-smoke by utilising electric power far more extensively than

we now do, by harnessing our rivers and by utilising all the waste

water-power that is running from reservoirs to towns in aqueducts and

pipes.

It has been suggested lately that much of the ugliness of colliery

districts might be mitigated by judicious planting of trees on

pit-banks. But smoke is one factor that prevents this, for it blackens

and stunts all vegetation. Then the recent coal-strike showed that

in any such emergency gleaners would soon be at work on the banks,

grubbing for coal among the tree-roots. Lastly, even if trees did grow

in such inhospitable soil, there is some doubt whether they would be

tenderly treated by those for whose benefit they were planted.

It has been pointed out, earlier in this chapter, that Acts of

Parliament have already empowered local authorities to remove unsightly

hoardings and advertisements of all kinds, so that it only remains now

for public opinion to press them to proceed in this admirable work.

The author of _Nuntius_, in this series of essays, prophesies that

advertising will not become more aggressive, adding that a sign which

spoils a beautiful landscape is a very ineffective advertisement and

hence that the “few existing” (_sic_) will soon disappear. Let us hope

so. But one hesitates to accept his earlier statement that, if there

were no hoardings on empty sites, these would become rubbish dumps. At

all events, the recent action of the petrol combines in removing their

hideous advertisements nearly all over the countryside represents a

great victory for public opinion. On the whole, advertising is becoming

more artistic, possibly more restrained. But house-agents continue to

be terrible sinners in this respect. Close to my home is an avenue,

still miraculously preserving its beauty, though surely doomed. But

at the end of it is a group of seven enormous hoardings erected

cheek-by-jowl by rival agents and completely spoiling a fine vista. I

cannot see that any hardships would be inflicted on those Philistine

touts if all agents’ boards were restricted to a maximum size of 2

square feet. Those who wished could still read them, others need

not. There are many little details of design in village streets--the

inn-signs, the lettering of street-names, the lamp-standards--capable

of improvement on simple lines. In this connection one may mention the

work of the Rural Industries Bureau which, among its other activities

in encouraging the rustic craftsman, has endeavoured to find employment

for the village blacksmith on simple wrought-iron accessories in common

use and has prepared a selection of designs for his guidance.

Some day a genius may show us how to make wireless masts less

unsightly, or perhaps we may be able to discard them altogether as

science advances. But this innovation has not greatly spoiled our

villages, nor does it seem probable that air travel will much affect

the appearance of the countryside: a few more aerodromes perhaps, and

on them, it is to be hoped, a more attractive type of building. The air

lighthouse or beacon will spring up here and there; another subject for

the ambitious young architect in competition.

But though it is now evident that a very great deal may be done for the

preservation of rural England by the exercise of legislative powers

which local authorities already possess, and by pressure on corporate

bodies and private landowners of the best type, the ultimate success of

the new crusade will depend on its ability to influence public opinion.

Two kinds of opinion are involved, that of the country dwellers

themselves, and that of the urban invaders of the countryside. Probably

most young people now employed in remote villages and on farms would

give their skin to get away from what they regard as the monotony of

rural life, and one must sympathise with that view. The introduction

of wireless and cinemas will make their existence less irksome,

and the phenomenal increase of motor-bus facilities allows them to

travel cheaply and frequently to the nearest town, with its shops and

bright streets. But none of these things will teach them to prize the

country, rather the reverse, for many of the films they see show them

uglification at its worst--in the ricketty shacks of Western America.

It might be possible to teach them to admire their own heritage by

occasional lectures at the village institutes on town-planning and

architecture; not the architecture of great cathedrals and of foreign

buildings like the Parthenon, but the simple homely architecture of the

village church, the village barn, and the village cottage. A competent

lecturer accustomed to such an audience, avoiding like the plague all

sentimental talk about the glory of country life, might explain the

beauty of old bridges and mills, the simple skill of old craftsmen,

in such a way that his hearers would be less anxious to substitute

suburban vulgarities for everything that their rude forefathers of

the hamlet had made. Recently there was organised, in my own village,

an exhibition of drawings, engravings, maps, old documents, etc.,

illustrating the history and development of the district. It was

visited by a large number of people, including many children, and

undoubtedly it aroused much interest in things that had hitherto passed

unnoticed.

The urban motorist, whether he travels in a Rolls-Royce or a charabanc,

often provides an equally difficult problem. He may be a superior

person of great wealth, who avoids the hackneyed resorts of trippers

because he objects to the sight of beer-bottles and paper bags on the

heather, but, as a humorous artist recently reminded us, he probably

goes to a more secluded common and instructs his chauffeur to leave

the champagne bottles and disembowelled lobsters under a gorse-bush

there, for he has the soul and breeding of the tripper, and litter does

not offend him. The beach X---- in Romney Marsh, already mentioned,

was littered from end to end with newspapers, cigarette packets, and

confectioners’ debris, when last I saw it.

Untidiness, ugliness, lack of respect for history and beauty, an insane

craze for speed in getting from one futile pursuit to another, blatant

advertisement, sordid commercialism--these are some of the things

we have borrowed from American life to vulgarise our own. But when

Americans come over to England, the thing that impresses them most--far

more than anything we can do in our towns--is the harmony and peace of

the English village and the English countryside. They feel in their

bones that there we “have them beat.”

It is simply heart-breaking, to those of us who know how future

uglification may be avoided and how much of the blundering of the

past may be remedied, to see the process of deterioration steadily

continuing. With more of brains and less of greed, more of public

spirit and less of vested interests, rural England may yet be saved.

SOME ADDRESSES

THE COUNCIL FOR THE PRESERVATION OF RURAL ENGLAND,

33, Bloomsbury Square, W.C. 1.

THE GARDEN CITIES AND TOWN PLANNING ASSOCIATION,

3, Gray’s Inn Place, W.C. 1.

THE SOCIETY FOR THE PROTECTION OF ANCIENT BUILDINGS,

20, Buckingham Street, W.C. 2.

THE COMMONS AND FOOTPATHS PRESERVATION SOCIETY,

7, Buckingham Palace Gardens, S.W. 1.

THE COAL SMOKE ABATEMENT SOCIETY,

7, Buckingham Palace Gardens, S.W. 1.

THE NATIONAL TRUST FOR PLACES OF HISTORIC INTEREST OR NATURAL BEAUTY,

7, Buckingham Palace Gardens, S.W. 1.

THE SCAPA SOCIETY FOR THE PREVENTION OF DISFIGUREMENT IN TOWN AND

COUNTRY,

7, Buckingham Palace Gardens, S.W. 1.

THE RURAL INDUSTRIES INTELLIGENCE BUREAU,

20, Eccleston Street, S.W. 1.

TO-DAY AND TO-MORROW

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