The time has come when we must ask you a very important question.
Do you want _The Fantasy Fan_ to remain a monthly, or would you
rather have a bi-monthly or a quarterly instead? Now, don't answer
this question by sending in a written reply. The only way you can
answer it is by mailing to us a dollar for a year's subscription.
Since the inception of _The Fantasy Fan_ it has been running at a
great loss. The cost of having the magazine printed is not small and
the subscriptions do not pay for one quarter of the total cost. This
fact may astound you, but it is the truth. _The Fantasy Fan_ is young
and not many of the fans know of its existence, chiefly because of the
lack of a good advertising mediums for the most part, and the refusal
of Weird Tales, the only really good medium for advertising such a fan
magazine, to accept our ad for the second time. Perhaps you do not
find our magazine worth a dollar a year, and that weird fiction would
get along just as well without a fan magazine. In this case, you need
pay no attention to this editorial. But there are those of us who
really like our magazine and would not like to see it go bi-monthly or
quarterly and yet have not subscribed. Of course, those of our readers
who have, have all done their part and are under no obligation. The
editor has created a considerable sinking fund for the cost of
publication, and although the sinking fund is practically exhausted,
we are not sunk! As long as he has an income, the editor is willing to
sacrifice a portion of it to keep _The Fantasy Fan_ alive--but he
alone cannot keep it a monthly. You cannot lose by the deal. You will
get full value for your money. Our magazine will not fail, but if it
did, every subscriber on our list would get back his money for those
numbers he would not receive. So if the success of our magazine means
anything to you, subscribe at once--each dollar sent in will insure a
shorter period between issues. If you have already subscribed, try to
get some of your friends interested. Give subscriptions for your
fantasy fan friends. If your subscription runs out in a month or
two, renew it now, ahead of time. Please send only dollar bills or
money orders--no checks or stamps. _Are you faithful to fantasy
fiction?_--then let's see action. I'm doing my part--are you doing
yours? The February number will be the regular monthly issue, and
probably March, but future numbers will be bi-monthly unless you who
have not sent in your subscriptions do so at once! If you could
foresee the many rare treats we have in store for you, you would not
hesitate a moment.
Here's hoping we have many faithful readers.
--The Editor