_From the former President of the Albany, Ga., Chamber of Commerce_,

J. A. Davis, we hear: “The strongest evidence of my belief in the

future of this wonderful development is that I have just planted a

grove of one hundred acres. I know of no agricultural or

horticultural industry which, with proper attention, holds promise

of returns half so large as the pecan in Southwest Georgia. Both our

soil and our climate are peculiarly adapted for the production of

the finest nuts in most abundant yield. These nuts are the size and

quality which make them absolutely the finest nut on the market.

They will always command a fancy price because the supply will never

equal the demand.”

[Illustration:

ELAM G. HESS

]

ELAM G. HESS

President of the Keystone Pecan Company

and Pennsylvania State Vice President of the National Nut Grower’s

Association, is a resident of Manheim, Lancaster Co., Pa., and is well

and favorably known, not only throughout Lancaster County, but in many

parts of America. Mr. Hess, who is forty-three years of age, worked on

his father’s farm in Lancaster County until he was eighteen years of

age. He taught public school for five years, prepared for college at

Perkiomen Seminary, graduating in 1902, and in 1906 graduated from

Gettysburg College. He had acted as a traveling salesman during his

summer vacations for Underwood & Underwood, New York, and had built such

a reputation for fair dealing among the best class of trade that he was

appointed field manager, along with Mr. Thomas F. Miller. After serving

in this capacity for two years, he was sent to England to represent the

same company.

In his travels he was impressed with the opportunities which existed for

finer grade pecan nuts, and began to make an exhaustive study of their

production and their selling possibilities—one result of which has been

the formation of the Keystone Pecan Company.

Mr. Hess devotes his entire time to the success of the Company, and is

an acknowledged authority on pecan nuts, their growth and their

marketing.

Reference: Keystone National Bank, Manheim, Pa.

[Illustration:

L. B. CODDINGTON

]

L. B. Coddington

First Vice President of the Keystone Pecan Company

is a resident of Murray Hill, New Jersey, where he has been successfully

engaged in the Wholesale Rose Growing Industry for twenty-four years.

The cut flowers from his greenhouses are sold wholesale in New York City

and Brooklyn and nearby towns. He is well known as one of the largest

rose growers in the United States.

Note Mr. Coddington’s letter on page 59.

Reference: Summit Trust Co., Summit, N. J.

[Illustration:

ENOS H. HESS

]

Enos H. Hess

Second Vice President of the Keystone Pecan Company

lives on the farm on which he was reared—R. F. D. No. 3, Lancaster, Pa.

He is 50 years of age. He is noted as a truck farmer, selling his own

products to Lancaster City consumers at famous Lancaster Markets, which

he attends twice a week.

Formerly a director of the Ideal Cocoa Company, Lititz, Pa.

Reference: Farmers Trust Co., Lancaster, Pa.

Willis G. Kendig

Director of the Keystone Pecan Company, and Corporation Counsel

is the well known corporation lawyer of Lancaster. He is widely known as

a lawyer of keen discrimination regarding commercial enterprises, and

the fact that he and so many associates from the richest agricultural

county in the United States place their money in this Georgia pecan

orchard is evidence of its worth. Mr. Kendig is 45 years of age; the son

of a doctor of Salunga, Pa., who also enjoyed a most excellent

reputation in his field.

Reference: Fulton National Bank, Lancaster, Pa.

[Illustration:

M. G. ESBENSHADE

]

M. G. Esbenshade

Secretary and Treasurer of the Keystone Pecan Company

lives on the farm in Lancaster Co. on which he spent his boyhood days.

(R. F. D. No. 3.) He is noted throughout the county and beyond as a

successful grower of tobacco. He is 45 years of age, a graduate of

Lancaster Business College, a director of the Farmers’ Association of

Lancaster County, one of the founders of the Agricultural Trust Co. of

Lancaster, of which he is a director.

In his extensive travels throughout the United States he has visited

nearly every State. Mr. Esbenshade has received valuable first hand

information on the growing and marketing of large food crops—especially

nuts. In 1895 he traveled widely in Florida, paying special attention to

orange and citrus fruit groves and pineapple fields, and in 1897 he

worked with the large growers of wheat in Dakota and California and in

the apple orchards of Colorado. In 1905 he made another trip south,

studying the groves along the Gulf Coast in which wild and seedling

pecans were raised, since which time he has made several trips

throughout the South with special reference to Paper Shell Pecans.

Reference: The Agricultural Trust Company of Lancaster, Pa.

[Illustration:

B. L. JOHNSON

]

B. L. Johnson

Director of the Keystone Pecan Company

resides at Allentown, Pa., and has been Sales Manager for that

district—embracing important counties in Pennsylvania and New Jersey—for

the Burroughs Adding Machine Company, a $16,500,000 corporation, which

is known all over the world. Mr. Johnson is known throughout the

Allentown district as a self-made man, who has, at an early age, held

positions of trust and responsibility because of his earnest and

efficient work and his remarkable business judgment.

Reference: Penn Counties Trust Co.

[Illustration:

JOSEPH SEITZ

]

Joseph Seitz

Director of the Keystone Pecan Company

is a native of Lancaster Co., residing at Mountville, Pa., formerly a

farmer, now a dealer in leaf tobacco.

Reference: Northern National Bank of Lancaster, Pa.

From a commercial standpoint the pecan is by far the most important

of native nuts. Its smooth shell, attractive appearance, abundant

production, plump kernels, which are usually extracted with ease,

and high quality are largely accountable for its popularity. Page

23, Bulletin 160, U. S. Dept. of Agriculture.

[Illustration:

THOS. F. MILLER

]

Thomas F. Miller

Sales Manager of the Keystone Pecan Company

is 46 years of age. A graduate of State Normal School and also of

Lebanon Valley College, and taught public school three years. He has had

long, successful experience in selling, and was sixteen years in the

employ of Underwood & Underwood, and was associated with Elam G. Hess,

President of the Company, as Field Manager, appointing and drilling

hundreds of successful salesmen for their Travel System. He resides in

Allentown, Pa.; member of the Chamber of Commerce, of Allentown, and is

favorably known as a man of high ability and good reputation.

Reference: Merchants National Bank.

[Illustration:

A. S. PERRY

Field Secretary of the Keystone Pecan Company, and Secretary of the

National Nut Growers Association.

]

A. S. Perry, Field Secretary, Keystone Pecan Co.

_A. S. Perry_, Field Secretary of the Keystone Pecan Company, is not

only one of the best known pecan experts in America, but is also

thoroughly in touch with the best pecan land in Southwest Georgia, of

which he is a native. For practically a hundred years his family has

lived or owned land in Calhoun County—his grandfather’s farm being only

ten miles from our Calhoun County Plantation.

Was educated at the Southwest Georgia Agricultural and Military College

(a branch of the State University) and also at Emory University. In

addition to his general and agricultural education, he studied law and

was admitted to practice in all courts of Georgia—specializing in

Commercial Law.

Has had much practical experience in pecan growing—orchards near

Cuthbert, established by Mr. Perry, are recognized as of such high grade

that his services have been in great demand for establishing new

orchards, top working old seedling orchards to paper shell pecans and

similar expert horticultural work. In addition to the National Nut

Growers’ Association, of which he has been elected secretary for the

fourth successive term, he is a member of the Georgia-Florida Pecan

Growers’ Association, Georgia Horticultural Society and Alabama

Horticultural Society, and is in demand as a speaker on pecan culture

before these organizations.

Reference: Georgia Bank and Trust Co., Cuthbert, Georgia.

Our Vice President and Sales Manager Have Both Added to Their Holdings

on Our Plantation During the Past Year

Read Their Letters Below

Why Mr. Coddington, Vice President of the Keystone Pecan Company, Bought

More Units

Murray Hill, N. J., Oct. 1st, 1919.

_My Dear Mr. Hess_:

After spending last Saturday and Monday inspecting the entire

plantation, I am highly pleased with the progress made since my last

inspection.

The trees of this year’s planting have taken hold in a remarkable

fashion—the growth made since last March is so wonderful that it is

hard to believe.

The trees of the preceding year’s plantings look well, but the

greatest surprise of all was the earlier plantings. The trees in

Block 1 A, for instance, prove the advantages of the Keystone Medium

Height Pruning System. In many cases they have made five to six feet

growth since they were pruned last Spring—and the thickening of the

trunks and all the branches proves that those trees will be well

able to carry heavy heads and bear large crops of pecans.

In the old bearing orchard the foliage was of the same healthy deep

green color noted all over the plantation. But the best proof of

their vigor was the fact that on many of these trees all the

branches were loaded down with big nuts, nearly ripe.

After a lifetime contact with growing things, I am so well pleased

with the conditions on the plantation that I have, as you know,

purchased additional units.

L. B. CODDINGTON.

Why Mr. Miller, Our Sales Manager, Bought Seven Additional Units

968 Jackson St., Allentown, Pa., Dec. 29, 1919.

_Dear Mr. Hess_:

In May, 1915, I wrote you that my interest in this new industry and

my ambition to some day own a pecan orchard dates back before the

Keystone Pecan Co. was in existence. My study of this improved nut,

its food value, the whole world to supply, its advantage over other

tree crops, in harvesting, packing, shipping, not perishable, beside

the long life of the trees and the small expense of up-keep after

the fifth year, and the wonderful yield satisfied me that it was the

safest and most profitable industry I know.

When you conceived and formed the Keystone Pecan Company with its

co-operative plan, I saw my opportunity, and invested and purchased

Units. Having been in business with you for so many years and

knowing your capacity to plan big business and your ability to carry

your plans to perfection, also the other members of the Company

being known as clean, honest and progressive business men, gave me

entire confidence. When you wanted me to become sales manager, I

decided to visit the plantation. In company with some of my friends,

I made my first visit. We were delighted, beyond expression, with

everything. Competent management seemed to be working out a perfect

system.

Now, after nearly five years of continual work with you in selling

the Keystone Pecan Orchard units, I want to compliment you more

strongly than ever on the way you have planned and are making good.

The progress has been beyond our most sanguine expectations. Each

year I have visited the plantation from one to three times

accompanied in every case by Unit Owners. My friends have always

been well pleased with what they saw on their orchards, but the

marked progress the past year, under your expert plantation

organization, is such as to fire every Unit Owner with the desire to

own more units, fertilized, pruned, cultivated and cared for under

your system.

A total of over 200 additional units have been purchased during the

past year by unit owners who have visited the plantation with me.

Many of these purchased their first units two, three, or four years

ago, before visiting the orchards. This is the strongest evidence

that the conditions on the plantation must be right. I was glad I

could add seven more units to my own number during the past year,

and hope to further increase my holdings. I can see now why Mr.

William P. Bullard, your horticulturist, expressed surprise that the

Company was selling these units at so low a figure.

THOS. F. MILLER.

[Illustration:

WM. P. BULLARD, Executive Horticulturist Keystone Pecan Company.

Former Secretary of the National Nut Growers’ Association.

]

William P. Bullard, Horticulturist on our Calhoun County Plantations

Of William P. Bullard, the American Nut Journal of Rochester, N. Y.,

said: “He is a grower of many years’ active practical experience, and is

familiar with all the problems of production and selling from the

growers’ standpoint.”

Mr. Bullard is widely known as a careful, conservative man, who

emphasizes the importance of thorough cultivation and fertilizing during

the first five years, in order to establish orchards that will produce

beyond the average. The favorable reputation of this large company and

its well known desire to produce superior orchards for its unit owners,

naturally draws to it experts of big calibre and broad experience. (See

letter of Rev. Lutz, page 50.)

Reference: Georgia National Bank, Albany, Ga.

On these Calhoun County Plantations, we have as resident horticulturists

and orchard managers, W. J. Moran and G. W. West, practical pecan men of

long experience, and with the proven ability to produce orchards up to

the highest standards. Mr. Moran has been in pecan orcharding since

boyhood, having been first associated with the Simpson Nursery Co. and

later having developed one of the finest orchards in the district; Mr.

West is an excellent manager of large bodies of farm labor, with long

experience in pecan tree cultivation.

The pruning of the older trees and the budding of the seedling trees in

the nursery is all done by O. C. Starks, pruning expert, or under his

supervision.

Our Dougherty Co. Organization

[Illustration:

R. C. SIMPSON, President of Simpson Nursery Company.

]

R. C. Simpson

R. C. Simpson, President of the Simpson Nursery Company of Monticello,

Florida, and C. A. Simpson, Secretary and Treasurer of that Company, are

both horticulturists of the highest reputation. They are pecan growers

of recognized ability, and this plantation shows the advantages of their

thorough skilled supervision.

R. C. Simpson, President of the Simpson Nursery Co., is now 38 years

old. Born at Vincennes, Indiana, where both his grandfather and father

were leading nurserymen. Graduated from Vincennes University in 1901 and

from Cornell University in 1905. While in college he pursued the study

of Agriculture, specializing in horticulture, and in 1905 was granted

the degree of Bachelor of Science in Horticulture by Cornell University,

one of the most advanced agricultural institutions in America.

Went South in 1906 to pursue his practical work in pecan culture and

established the nurseries of which he is now the head. His fourteen

years of practical experience in pecan growing in the South, backed by

his long preliminary training have made him one of the most successful

men in America in his line.

Bank Reference: Bank of Monticello, Monticello, Florida.

[Illustration:

C. A. SIMPSON, Secretary and Treasurer of Simpson Nursery Company,

First Vice President National Nut Growers’ Association.

]

C. A. Simpson

_C. A. Simpson, Vice President, National Nut Growers’ Association_, and

Secretary and Treasurer of the Simpson Nursery Company, was born at

Vincennes, Indiana, 1876—is 45 years old. Graduated from Vincennes

University in 1895, and from Purdue University in 1898.

Has had business experience in engineering department of large telephone

manufacturing company, and was Assistant to Chief Engineer, when he went

South in 1911 to become his brother’s partner in the Simpson Nursery Co.

He has had wide experience and is widely known for his skill in

propagating pecan trees and developing pecan groves.

Bank Reference: Bank of Monticello, Monticello, Florida.

Our Mitchell County Organization

J. B. Miller, of Baconton, Ga.

whose supervision extends over our Mitchell County Plantation, is a

successful pecan grower and business man known throughout this district.

He was born in this section, 45 years ago and has had lifelong contact

with agriculture of all types in this district. He is among the pioneers

in the pecan business, having developed successful orchards and a fine

pecan nursery.

He is, in addition, well known as a manufacturer of Naval Stores, and

dealer in general merchandise, and is connected with a leading banking

institution of Baconton.

J. R. Miller, of Baconton, Ga.

Mr. Miller is a younger brother of Mr. J. B. Miller and has been

associated with him in the handling of his farm interests and the

development of his pecan nursery and orchard. He is an able business

man, 40 years of age. He has acquired a reputation around this district

as being one of the most practical farmers and pecan horticulturists and

is particularly well versed in field practise and in the supervision of

cultivation.

Assistant to the Miller brothers in the cultivation of these orchards is

Mr. Dukes, who has had many years of experience in the care and

development of pecan orchards and is in addition noted as one of the

best experts in South Georgia, in the mechanical cultivation of the tree

rows.

Our Lee County Organization

[Illustration:

ALEXANDER POPE VASON

]

Alexander Pope Vason

_Alexander Pope Vason_ is one of the foremost business men of Albany,

Georgia, being president of the Fowltown Farms Company, and of the

Albany Warehouse Company; Vice President of the Citizens’ First National

Bank of Albany; Director of the Albany Trust Company, and a member of

the Albany Board of Aldermen, Board of Education, etc. He is above all a

practical horticulturist and farmer, having been the pioneer in the

peach growing industry in South Georgia. While a graduate of the

University of Georgia, it is as a practical man, able to get the best

results from his farm labor, that he is most noted.

[Illustration:

JAMES P. CHAMPION

]

James P. Champion

_James P. Champion_, one of the leading business men of Albany, Georgia.

He has been identified all his life with agricultural development in

this district, having risen to the position of Manager, Secretary and

Treasurer of the Albany Warehouse Company, manufacturers of fertilizer,

and large cotton factors, because of his rare foresight in regard to

farming and horticulture throughout the surrounding district. Was

associated in first successful peach orchard in this district, the Vason

and Champion Peach Orchard; is Secretary and Treasurer of the Fowltown

Farms Company. Has served as Director of the Albany Chamber of Commerce,

Chairman of Liberty Loan Committee of County in 3rd, 4th, and 5th

drives. Director of Exchange Bank of Albany, Georgia.

Our Lee County Organization

[Illustration:

ALVA W. BARRETT

]

Alva W. Barrett

_Alva W. Barrett_ was born in North Carolina and lived in Florida in his

early days. In 1910 became connected with the Albany Grocery Company, of

Albany, Georgia, following which date he made most careful study of

farms and farming throughout the district, handling up to 1917 a large

amount of farm real estate. In 1917 he organized the Consolidated Motor

Company, which has become under his management the leading automobile

business of Southwest Georgia, continuing his farm development all the

while.

He is the owner of the large, successful farms immediately adjoining our

Lee County property, and is also a most substantial business man.

He has served as a director of the Albany National Bank and is now

director of the Georgia Bank and Trust Company.

[Illustration:

C. C. McKNIGHT

]

C. C. McKnight of Senoia, Georgia

_C. C. McKnight of Senoia, Georgia_, is known, not only as one of the

largest land owners in his country, but also as a practical farmer and

business man. He is 41 years old, was born in Georgia, and has for

twenty-one years been known as a large dealer in mules, wagons, farm

implements and supplies of which his practical farming experience makes

him a keen judge. For fifteen years he has been active in the Farmers

and Merchants Bank of Senoia, and has been Vice President since

1910—during which time deposits have increased nine fold. He is also

Vice President of the Newnan Bank and Trust Company of Newnan, Georgia,

which has a capital stock of one-half million dollars.

[Illustration:

R. C. BERCKMANS, who has an international reputation as an authority

on horticulture and nut growing.

]

Robert Craig Berckmans

Horticulturist and Fruit Grower

Member of the P. J. Berckmans Company (Nurserymen), Augusta, Georgia,

1883–1917, when above business was sold by him and his brother.

Nurseries were established by his father in 1856—he is of the third

generation that has followed this profession.

He established the famous Berckmans Bros.’ Farm and Peach Orchards, at

Mayfield, Georgia, some twenty years ago, the products of which are

known on all Eastern and Western markets.

He has been identified with some of the largest developments in the

South in horticultural lines, and is known to all horticulturists and

nurserymen of the United States and many foreign countries.

Was President Georgia State Horticultural Society for the past ten

years, succeeding his father, who was President for 34 years and the

only President that the Society had ever had up to his death.

President, American Association of Nurserymen for two years.

President, Southern Association of Nurserymen.

President, Ornamental Growers’ Association of America.

Vice President, American Pomological Society.

Member Georgia State Board of Entomology for past ten years and just

re-appointed for the next six years.

Member of many horticultural societies in Europe.

Has traveled extensively in foreign countries, studying horticultural

conditions with the view of applying these to conditions here in America

when practical.

Member Executive Committee, National Nut Growers’ Association.

Author of many articles on horticulture.

No Investment Can Be Safer

Think it over. Let your own judgment decide. Ask yourself these

questions in regard to any investment under consideration.

=What is the security back of my investment?= In the Keystone Pecan Co.

there is an acre of land which becomes yours on the payment of price

shown on page 71. Remember this—you own the acre of land itself.

[Sidenote: Productive land—yielding needed food of highest value]

=Land is the safeguard of this safe investment.= Land cannot burn up,

cannot be stolen; land cannot be wiped out by panics. The biggest trusts

base their bond issues and their mortgages on land—yet the manufacturing

plants which are built on that land may, due to panic, fail to produce

enough to pay interest on the bonds or mortgages. Many of the largest

industrial companies have suspended or decreased dividends since the

European War ended, =yet nature continues to provide foodstuffs and man

still needs to eat them=.

=Productive land is the best of land investments.= Tree crops are the

profitable crops, which make land most productive. Note on page 37 that

a leading farm paper tells of single pecan trees making more human food

than a whole acre of Kentucky blue grass.

[Illustration:

A 3½ YEAR OLD TREE ON OUR PLANTATIONS

]

England Likes Hess Pecans

_In Gardening, Illustrated_, a prominent weekly published in London,

England, we read: “The shells of the Hess Brand Paper Shell Pecans

are thin and easily broken and the body of the nut in this variety

is larger, fuller and better flavored than is usual with pecans. The

pecan may rightly be regarded as a food of very highest value. It

contains 70 per cent. of fat. Its texture is delicate, and it can be

digested easily. * * * The demand for the Paper Shell Pecan is

constantly increasing and is well in front of the supply.”

=The pecan is the surest of profitable crops=—because after the first

five years, during which we assume all the risks, the pecan is among the

hardiest of trees. Gathering the nuts and selling them represents the

bulk of the effort required after that.

=You cannot be deceived on this score=—the plan on page 38 shows that

our interests are mutual. Would we deceive ourselves—could we afford to

take any chances if we did not know that the pecan is as hardy a tree as

the hickory or oak, and a surer profit payer than any other crop of any

sort?

Paper Shell Pecans · 第 5 / 6 段