CHAPTER VII.

SHOPPING.

When you go out shopping, it is well to take with you some _written_

cards, inscribed with your residence as well as your name. For this

purpose to use engraved visiting-cards is an unnecessary expense. That

there may be no mistake, let your shopping-cards contain not only your

street and number, but the side of the way, and between what streets

your house is situated. This minuteness is particularly useful in

Philadelphia, where the plan and aspect of the streets is so similar.

Much inconvenience, disappointment, and delay have resulted from parcels

being left at wrong places. If you are staying at a hotel, give also the

number of your chamber, otherwise the package may be carried in mistake

to the apartment of some other lady; the servants always knowing the

number of the rooms, but not always remembering the names of the

occupants; usually speaking of the ladies and gentlemen as No. 25, No.

42, &c.

There is another advantage in having cards with you when you go out

shopping: if you should chance to forget your reticule, or

handkerchief, and leave it on the counter, the shopkeeper will know

exactly by the card where to send it, or for whom to keep it till called

for.

If you intend to purchase none but small articles, take but little money

in your purse, so that if you chance to lose it, the loss may not be

great.[7] When you buy articles of any consequence, they will always be

sent home at your request--and (unless you keep a standing account at

that store) desire the bill to be sent along; and sent at an hour when

you will certainly be at hand to pay it. Be careful to take receipts for

the payment; and keep the receipts on a file or wire. We have known

instances when, from the clerk or storekeeper neglecting or delaying to

cross out an account as soon as paid, the same bill was inadvertently

sent twice over; and then by having the receipt to show, the necessity

of _paying it twice over_ was obviated. Look carefully at every item of

the bill, and see that all is correct. Sometimes (though these

oversights are of rare occurrence) the same article may accidentally be

set down twice in the same bill. But this is easily rectified by taking

the bill to the storekeeper, and showing it to him.

In subscribing for a magazine or newspaper, and paying in advance, (as

you always should,) be especially careful of the receipts given to you

at paying. So many persons are in the habit of allowing these accounts

to run on for years, that if you neglect preserving your receipts, and

cannot produce them afterward, you may be unintentionally classed among

the delinquents, and have no means of proving satisfactorily that you

have really paid.

Many ladies keep a day-book, in which they set down, regularly, all the

money they have expended on that day; adding up the whole every week. An

excellent plan, and of great importance to every one who is mistress of

a family.

In making purchases for other persons, have bills made out; and send the

bills (receipted) with the articles purchased, as an evidence of the

exact price of the things, and that they were paid for punctually. The

friends that have commissioned you to buy them, should _immediately_

repay you. Much inconvenience may be felt by a lady whose command of

money is small, when a friend living in a distant place, and probably in

opulent circumstances, neglects or postpones the payment of these sums.

She should, at the beginning, send money amply sufficient to make these

purchases. It is enough that you take the trouble of going to the

stores, selecting the desired articles, and having them packed and sent

off. She has no right to put you to the slightest pecuniary

inconvenience. There have been instances, where articles thus bought for

a lady in a far-off place, have not been paid for by that lady till

after the lapse of many months. For such remissness there is no excuse.

To go shopping for a friend is rarely a pleasant business. Besides its

encroaching on your time, there is always a danger of the purchases

proving unsatisfactory, or not suiting the taste of her for whom they

are intended. Also, circumstances may prevent the articles reaching her

as soon as expected. Whenever practicable, it is best to send all such

packages by the Transportation Line--that charge to be paid by the

owner, on delivery.

It is not well to trouble a gentleman with the care of a parcel, unless

it is quite small, and he has to pass the door of the house at which it

is to be delivered; or unless his residence is in the immediate

neighbourhood.

When visiting the shops, if you do not intend to buy at that time, but

are merely looking round to see varieties of articles before you

determine on what to purchase, candidly say so to the persons standing

at the counter. They will (particularly if they know you) be perfectly

willing to show you such things as you desire to see, in the hope that

you may return to their store and buy of them afterward. At the same

time, avoid giving unnecessary trouble; and do not, from mere curiosity,

desire such things to be brought to you as you have no intention of

buying at all.

The practice that is called cheapening, or beating down the price, is

now nearly obsolete. Most tradesmen have a fixed price for every thing,

and will not abate.

It is but rarely that you will meet with articles of really good quality

on very low terms, unless near the close of the season, when the

storekeepers, anxious to get rid of their old stock, generally put down

the prices of the goods that are left on hand; knowing that by the

return of next season, these will be superseded by things of a newer

fashion. Economical ladies, who are not resolutely determined on wearing

none but articles of the very latest fashion, may thus supply themselves

with excellent silks, lawns, &c. in August and September, at prices far

below what they would have given in May or June. And then they can lay

them by till next summer. In the same way they can purchase merinoes,

mousselines de laine, &c. in January, February, and March, much lower

than in November and December. It is best always to buy rather too much

than too little; and to have a piece left, rather than to get a scanty

pattern, such as will barely hold out, leaving nothing for repairs or

alterations. There is much advantage in getting an extra yard and a

half, or two yards, and keeping it back for new sleeves. Unless you are

small and slender, it is not well to buy a dress embroidered with a

border pattern. They are always scanty in width, and have that look when

made up. The skirts are never quite wide enough. A tall woman requires

as full a skirt as a fat one; else her height will make her look lanky

and narrow.

When bespeaking an article to be made purposely for you, ascertain from

the maker what will be the cost, and then request him to write down the

terms on a card, or a slip of paper, or on a leaf of your tablet. If he

says he cannot tell how much it will be, or that he knows not what price

to fix on it, or that he cannot decide till after it is finished, it

will be safest and wisest for you to decline engaging it, till he _has_

calculated the amount, or something very near it. Persist in this

condition being a _sine qua non_. It is his place to know every thing

connected with his business, and to be able to judge of his outlay, and

his profits. If you do not insist on a satisfactory answer when making

the bargain, you may in the end find yourself greatly overcharged, (as

we know by experience;) the price in the bill, after the article is

made, and sent home, proving infinitely higher than you would have been

willing to give if previously aware of it. In dealing with foreigners

whose language is not yours, take especial care that there is a correct

understanding on both sides.

When on a visit to a city with which you are not familiar, enquire where

the best shops are to be found, and make memorandums of them in your

tablets. This will spare your friends the trouble of accompanying you on

your shopping expeditions. And if you have a small pocket-map of the

town, there will be no danger of losing your way. Except to ladies whose

chief delight is in seeing things connected with dress, to go shopping

with a stranger is usually very tiresome. Also, the stranger will feel

less constraint by going alone; and more at liberty to be guided by her

own taste in selecting, and to consult her pecuniary convenience in

regard to the price. It is only when you feel that you have reason for

distrusting your own judgment, as to the quality and gentility of the

articles, that it is well to be accompanied by a person of more

experience. And then you will, most probably, be unwilling to fatigue

her by going to as many shops as you would like to visit. In most cases,

it is best to go shopping without any companion, except, perhaps, a

member of your immediate family. Gentlemen consider it a very irksome

task to go on shopping expeditions, and their ill-concealed impatience

becomes equally irksome to you.

If you have given the salesman or saleswoman unusual trouble in showing

you articles which you find not to suit, make some compensation, by at

least one or two small purchases before leaving the store; for instance,

linen to lay by as a body-lining for a future dress, gloves, mits, a

neck-ribbon, cotton spools, pins, needles, tape, black sewing-silk,

&c.,--things that will always come into use.

Remember that in all American stores, the rule of "first come, first

served," is rigidly observed. Therefore, testify no impatience if a

servant-girl, making a sixpenny purchase, is served before you--which

she certainly will be, if her entrance has preceded yours.

There are still some ladies who think that one of the great arts of

shopping, is to disparage the articles shown to them, to exclaim at the

price, and to assert that at other places they can get exactly such

things infinitely lower. When shopping, (as well as under all other

circumstances,) it is best to adhere to the truth. If you really like

the article, why not gratify the salesman by saying so. If you know that

the price is in conformity to the usual rate, you need not attempt to

get it lower, for you will seldom succeed--unless, indeed, on that day

the tradesman is particularly anxious to sell, having a sum of money to

make up, and being somewhat at a loss. Perhaps then, he may abate

something; but if he does not himself propose the abatement, and if he

is largely in business, and sure of plenty of custom, there will be

little use in your urging it.

If you are a stranger in the city, (Philadelphia for instance,) do not

always be exclaiming at the prices, and declaring that you can buy the

same articles much lower and much handsomer in New York, Boston, or

Baltimore. For certain reasons, prices are different in different

places. If an article is shown to you in Philadelphia as "something

quite new," refrain from saying that it has been out of fashion these

two years in New York. This may injure its sale with bystanders,

chancing to hear you. You need only say "that it is very pretty, but you

do not want it now."

It is strange, but no less strange than true, that though the distance

between New York and Philadelphia is reduced to less than half a day's

travel, it takes a year or more, for the New York fashions to get to

Philadelphia, and many of them never arrive at all. There are certain

dress-makers and milliners in the latter city, who, if you show them any

thing quite fresh from New York, will habitually reply, "Oh! we made

that, here in Philadelphia, a year or two ago." You need not believe

them. Our American ladies derive all their ideas of costume from France;

and as New York rejoices in the most extensive and the most speedy

intercourse with that land of taste and elegance, the French fashions

always get there first. The wonder is that so long a time elapses

before they prevail in the other cities. We must say, however, that

whatever is fantastic and extreme, is generally modified and softened

down in Philadelphia. In provincial towns, and in remote new

settlements, we often see a disposition to carry to the utmost a fashion

already too showy or gaudy.

When you see on another lady a new article of dress that you admire, it

is _not_ ill-manners, (but rather the contrary,) to tell her so. But

unless you really desire to get one exactly like it for yourself, and

are sincerely asking for information, it is considered very rude to

enquire where she bought it, and what was the cost. And it is peculiarly

vulgar to preface the enquiry by the foolish words--"If it is a fair

question." The very doubt proves that you know the question to be a very

unfair one. And so it is. We have never known that expression used

except to introduce something rude and improper. Any lady who is asked

an impertinent question, would be perfectly justifiable in saying,

"Excuse me from answering"--and then immediately changing the

conversation. Yet there are ladies who are always catechising others

about their dress. You are not bound to give explicit answers to these,

or any other questions concerning your personal affairs. Much mischief

accrues in society, from some ladies being too inquisitive, and others

too communicative.

It is really a great fatigue, both of body and mind, to go shopping with

a very close economist, particularly if you know that she can well

afford a sufficiently liberal expenditure. The length of time she will

ponder over every thing before she can "make up her mind;" the

ever-besetting fear that she may possibly have to give a few cents more

in one store than in another; her long deliberation as to whether a

smaller than the usual quantity may not be "made to do;" her

predilection for bargain-seeking in streets far off, and ungenteel; the

immense trouble she gives to the persons behind the counter,--all will

induce you to forswear trying a second time the experiment of attending

on the progress of a shopper who sets out with the vain expectation of

obtaining good articles at paltry prices.

In what are called "cheap shops," you will rarely find more than two or

three things that are really cheap. If of bad quality, they are not

_cheap_, but dear. Low-priced ribbons, for instance, are generally

flimsy, tawdry, of ugly figures, and vulgar colours,--soon fading, and

soon "getting into a string." Yet there are ladies who will walk two

miles to hustle in the crowd they find squeezing toward the counter of

the last new emporium of cheap ribbons; and, while waiting their turn,

have nothing to look at around them but lots of trash, that if they

bought they would be ashamed to wear. Coarse finery is trumpery.

On the other hand, for ladies of small means, it is not indispensable to

their standing in society, that they should deal only at stores noted

for selling _higher_ than the usual price. It is a very poor boast;

particularly when they cannot afford it.

Whatever may be the caprices of fashion, a lady of good taste (and we

may add, good sense,) will not, in buying dresses, select those of

large figures, and high glaring colours. There is something peculiarly

ungenteel and ungraceful in a white ground with large red flowers and

green leaves wandering over it. Even if the fabric is brocade, it has a

look of calico. Red and green is only beautiful in real flowers. In a

lady's dress, it somehow looks unlady-like. A great variety of bright

colours is only suited to a carpet. For a dress, two are quite

sufficient. And then if one is blue, pink, scarlet, or orange, let it be

contrasted with brown, gray, olive, or some chaste and quiet tint that

will set it off. Few silks are more becoming than those in which the

figure is formed by a darker shade of the same colour as the ground.

Silks of one colour only, trim the best--variegated trimming looks

confused and ineffective. No colours are more ungenteel, or in worse

taste, than reddish lilacs, reddish purples, and reddish browns. The

original tint of aronetta, or anatto, is the contempt of ladies; but by

previously washing the article in strong, warm pot-ash water, before it

is put into the solution of aronetta, you will obtain a beautiful

bird-of-paradise colour, entirely free from all appearance of the

unpopular powder.

Buy no silk that is stiff and hard, however thick and heavy it may seem.

It will crack and split, and wear worse than a soft silk that appears

much thinner. Venture on no satin that is not of excellent quality. A

thin satin frays and ravels, and is not worth making up. For common

wear, a soft, thick India silk is generally excellent. We have never

seen a _good one_ for less than a dollar a yard. The figured or

embossed India silks are not worth buying,--wearing rough and fuzzy, and

fraying all over. For a serviceable, long-lasting home dress, there is

nothing equal to a very thick, soft, double-width India black satin,

such as is called two yards wide, and sells at two dollars a yard. But

they have become very scarce. Never use satin to cover cord. It ravels

too much. Velvet and satin should be corded with substantial silk. If

you cannot match the exact shade, let it be darker rather than lighter.

A belt-ribbon should always be darker than the dress. Cord merino with

itself. A cording of silk will not wash.

If you cannot get lace that is tolerably fine, wear none at all, rather

than have it coarse. We have seen lace called Brussels, so coarse that

it looked as if made of cotton, though in truth it was of thread. There

was no real beauty in it. Genuine Brussels lace is exquisitely fine.

Large showy ornaments, by way of jewellery, are exceedingly ungenteel.

They always tell their own story, of glass stones set in gilding, not

gold. If you cannot obtain real jewels, never attempt sham ones. It

requires no practised eye to detect them--particularly false diamonds.

Do not interfere with the shopping of other customers, (who may chance

to stand near you at the counter,) by either praising or deprecating any

of the articles they are looking at. Leave them to the exercise of their

own judgment; unless they ask your opinion. And then give it in a low

voice, and sincerely.

If you meet an acquaintance unexpectedly in a store, it is not well to

engage in a long conversation with her, and thus detain persons behind

the counter from waiting on other customers. Finish your purchase-making

first, and then you will have leisure to step aside and converse. A

store is not the place for social intercourse, and you may chance to say

something there, that bystanders should not hear. "Greetings in the

market-place" should always be short.

It is not admissible to try on kid gloves in a store. After buying a

pair, ask for the glove-stretcher, (which they keep in all good shops,

for the convenience of customers,) and then stretch the gloves upon it,

unless you have a glove-stretcher at home. This will render them easy to

put on when you take them into wear. Glove-stretchers are to be bought

at the variety stores; or ought to be. They will save many a new glove

from tearing.

In buying stockings, whether silk or cotton, you will find it cheapest

in the end, to get those of the best _English_ manufacture, particularly

those of fine quality. For winter, and to wear with boots, English

stockings of unbleached cotton are very comfortable, feeling warmer than

those that are perfectly white. It is to be lamented that all black

stockings (even of silk) are painful and injurious to the feet, the

copperas dye being poisonous.

In buying black mits, see that they are _really of silk_, otherwise they

will stain your hands, and look brown and foxy. Much cotton is now

substituted for silk; a way having been discovered of carding silk and

cotton together, before the thread is spun. Linen also, is shamefully

adulterated with cotton, and it is difficult for purchasers to discover

the cheat before the article is washed. Linen is frequently injured in

the piece by bad bleaching-salts; so that after the first washing, it

drops into holes, such as are caused by vitriol. Of this we have had sad

experience in several instances, when the linen was supposed to be of

the best quality.

Always object to a parcel being put up in newspaper--as the printing-ink

will rub off, and soil the article enclosed. If it is a little thing

that you are going to take home in your own hand, it will smear your

gloves. All shopkeepers in good business can afford to buy proper

wrapping-paper, and they generally do so. It is very cheap. See also

that they do not wrap your purchase in so small a bit of paper as to

squeeze and crush it.

If you go out with much money, (which is never advisable,) divide it

into two portions, putting part in your pocket-book or porte-monnaie,

and the remainder into your purse, so that if you lose it, or have your

pocket picked, the loss may be less. Do not carry notes in your purse,

but keep them in your pocket-book. Little gold dollars had best go into

your porte-monnaie. If kept in your purse with small change, you will be

very likely to lose them, or to mistake them for three-cent pieces if

the light is bad.

Once, on embarking in a New York steamboat, we saw a gentleman having

bought a penny paper, give the news-boy a gold eagle in mistake for a

cent. The gentleman was instantly apprized of his error by a bystander,

who had seen it; but the boy had already sprung upon the wharf and was

lost in the crowd.

We knew an instance of a lady in New York giving a hundred-dollar note

to a strawberry woman, instead of a note of one dollar. Neither note nor

woman were seen or heard of more.

In getting change see that three-cent pieces are not given to you for

five cents.

And now a few words to saleswomen. They have always, when commencing

that vocation, two important qualities to cultivate (exclusive of

cleverness in business)--civility, and patience. In these two

requisites, few of our American young women are deficient. Let them also

learn activity in moving, and quickness in recollecting where all the

articles called for are to be found, so as not to keep the customers

waiting too long, while they, the sellers, are searching the shelves and

boxes. Also, if a lady wishes to match something, (for instance, a piece

of silk,) it is foolish and useless to bring her a piece that is not

_exactly_ like; trying to persuade her to take it, and calling it "as

good a match as she is likely to get." Of course she will _not_ take a

piece that is only _tolerably_ like, but not quite the same; for unless

it matches exactly, it is no match at all. If a customer enquires for

light blue ribbon it is absurd to bring her dark blue, saying "we have

no light blue"--or to say "we have no pink, but we have scarlet--we have

no lilac, but we have purple." Or still worse, to try to persuade the

customer that deep crimson is a beautiful shade of scarlet; or worse

than all, that those very unbecoming tints, called improperly rose-white

and pearl-white, are really a pure dead white; when you know very well

that they are no such thing. Both white and black are very difficult to

match _precisely_.

Let the yard-measure be visible to the customers. In some shops the

measure is at the back of the counter, hidden behind a glass case. This

practice of measuring out of sight, sometimes gives rise to a suspicion

that the measure is not true, as it is so easy to deceive where the

brass nails that mark it are concealed from view of the customers.

Every female who keeps, or attends in a store, should discourage the

visits of her friends at business hours. If she looks off to chat with

her shop-visiters, she cannot attend properly to her customers; and

those visiters may be inconsiderate and obtrusive enough to interfere,

by putting in their word, and praising the beauty or cheapness of the

articles, by way of promoting the interest of the seller, which it

ultimately _will not_.

Show as much civility and attention to a customer plainly dressed, and

walking on foot, or getting out of an omnibus, as you would to a lady

elegantly attired, and coming in her own carriage. The former may prove

the most profitable customer. Be careful to exhibit no temper, even if

you have had the trouble of showing a variety of goods to one who goes

away without buying any thing. Another time, perhaps, she may come and

make large purchases: but if you offend her, she will assuredly never

enter the store again. Recollect that no one feels under the least

compulsion to buy what does not suit them. You would not yourself.

Habitual courtesy is a valuable qualification, and always turns to good

account.

FOOTNOTE:

[7] When circumstances render it expedient to carry much money out with

you, divide it; putting half in one purse or pocket-book, and half in

another, and put these portions into two pockets.

The Ladies' Guide to True Politeness and Perfect Manners or, Miss Leslie's Behaviour Book · 第 7 / 25 章