Or Family Amuser And Instructor;
To Delight The Children And Make Home Happier;
The Best Child's Picture Book In All The World.
It Contains Also Choice Riddles, Games
and pieces of reading for Adults.
Look through it yourself.
Long ago the Rainbow was a Sign it is said,
Now 'tis the Sign of Cole's Book Arcade.
So, when in the sky a bow is displayed,
Be sure that you think of the Book Arcade.
Cole's Book Arcade strange as it looks,
Contains more than a million books.
New and second-hand, common and rare,
Can get most any book you want there.
[*] BIBLIOGRAPHICAL NOTE: The reprintings of this book since Cole's
death in 1918 have involved very few changes, and in most cases it
has been bibliographically misleading to term them "editions".
Undoubtedly, somewhere in the past, the distinction between a
"printing" and an "edition" has not been understood. However, with
due cognisance of the irregularity, the practice of giving each
reprint a new edition number accompanied by a running sales total is
being maintained for statistical interest.
[Illustration: Portrait of E. W. Cole.]