A painter pure and simple is, of course, much less restricted, much

less weighted with relative considerations, than the designer, and

is at liberty, governed only by the necessary internal relation of

his work, to avail himself of effects beyond the scope of the maker

of tapestries or mosaics, the painter of glass, or the carver. Yet,

curiously enough, in our industrial century the influence of the

easel-picture painter has been paramount. He has ridden (I will not

say in triumph) over our household furniture, he has trampled on

our hearthrugs and carpets, he has left his impress on our napery

and antimacassars; his influence, in fact, can be traced from our

faience to our fish-slice; and this perhaps because, owing chiefly

to industrial and economic conditions, the term art and artist came

to be limited to pictorial work and its producer,--since the modern

easel-picture painter was until lately the only form of craftsman

working independently, and with anything like complete control of his

own work.

We are recovering, however, I think. We are realising the difference

between pictorial and decorative art, between _imitative_ and

_constructive_ design. It will do us no harm, as a corrective to our

pictorial excesses, to draw the line very sharply between the two,--to

put, metaphorically, the decorative sheep on the one hand, and the

pictorial goats on the other. For we must remember there are two sides

to art, with distinct aims. They may be characterised as “_aspect_” and

“_adaptation_”: the one seeking rather to imitate planes and surfaces,

accidental lighting, phases and effects; the other constructive,

depending on its beauty, on qualities of line and form and tint,

unaffected by accidental conditions, seeking typical rather than

individual forms, and ornamental rather than realistic results.

The first necessity in designing is Definition. Hence LINE is

all-important. Let the designer, therefore, in the adaptation of his

art, lean upon the staff of _line_,--line determinative, line emphatic,

line delicate, line expressive, line controlling and uniting. It

cannot lead him wrong; it will never deceive him. He will always know

where he is weak, and where he is indecisive, where he has hesitated,

and where he has been confident. It will be the solid framing of his

structure--the bones and marrow of his composition.

In line alone, having regard to all its different degrees of tenuity,

the designer possesses a means of expression of considerable force and

sympathetic range. It lends itself to the most sensitive and delicate

definition in a fine pen, pencil, or silver-point drawing, and it is

capable of the utmost strength and architectural solidity, as in the

emphatic outlines necessary to express the pattern and bring out the

qualities of the material in large mosaic decorations and stained

glass; where, too, other considerations come in, as the tesseræ (Fig.

2) of the one, and the lead lines (Fig. 1) and colour scheme in the

other.

[Illustration: FIG. 1.]

[Illustration: FIG. 2.]

And here we come to another essential element in designing: we cannot

touch what may be called the exigencies of particular materials, or

begin to define our cartoon or pattern in line without perceiving the

necessity of proceeding upon some kind of system in the treatment of

form and detail.

In purely pictorial work, of course, this is not felt to the same

degree, though the necessity _is_ present even there, since we cannot

work with Nature’s own materials. We cannot dip our brush in liquid

sunshine on the one hand, or have the blackness of night upon our

palette on the other. We have not her greens or her reds, and gold and

blue, in our boxes; we cannot command the full colours of the sunset

or the dawn; so that with the most uncompromising realist the result

is after all a compromise, a question of translation, adjustment to

a scale, and more or less figurative expression. The same as regards

minuteness of detail. Do we paint for the eye at such and such a

distance, the photographic lens, or the microscope? A little nearer or

a little farther, and all the conditions are changed. The fact is, as I

have said, _all_ art is conditioned; it is only a question of degree,

and it is the successful demonstration and determination of these

degrees which mark the difference between one kind of art and another,

between one artist and another.

There is of course no absolute determination of rules for all cases.

There is nothing absolute in art. _Art is not science._ The way is

perpetually open for new experiments, for new expositions, and new

adaptations and applications, which makes the pursuit of art in all its

forms so peculiarly fascinating, and ever fresh and inspiring.

But to return to the question of System. Now supposing we wanted to

make a pattern of a rose for a wall-paper. We might pick one from our

garden (if we had one, as indeed every designer ought to have) and

sketch it exactly as we found it--a portrait, as near as we could make

it, of an individual rose with all its accidental characteristics.

Well, we might make an interesting study, certainly, but when we came

to apply it we should perceive that it made, however good as a study,

a very poor pattern, and its virtue and interest as a drawing would be

at once destroyed directly our pictorial rose was repeated--which we

should be driven to do. We should practically get the repetition of a

more or less shapeless blot, a _formal_ and _regular repetition_ of

an _informal and naturalistic drawing_--a contradiction in terms, in

fact. Yet it is a thing that has been attempted over and over again. A

sentimental public perhaps likes roses, in season and out of season,

and considers perhaps that a rose in any material would, if not smell,

at least look as sweet. It may be so, but if it be not sweet and clear

in line and disposition, and organic as a pattern, its sweetness

is wasted on the desert air of false art and taste and failure in

decoration.

Therefore it is that the designer, having regard to the conditions

of ornamental effect and relation to use and material, proceeds in a

very different way. He finds that a certain formalism is an essential

condition of his work, seeing that his aim is to adorn a space

pleasantly, to construct a pattern that will bear repetition, or rather

demand it, as another essential condition of its existence. He finds

therefore that typical and abstract forms are of more value for the

purpose than accidental ones; that suggestion is better in decoration

than naturalistic or pictorial imitation. He would naturally, in taking

a rose as his theme, recur to the primitive and fundamental type--to

the simple flower as we see it on the parent stem of the wild rose of

our hedges (Fig. 3). With such a type as this he could safely make a

diaper or simple sprigged arrangement which would be satisfactory as

far as it went (Fig. 4).

Nor, let it be observed, is the designer, in following such principles,

departing from nature necessarily. Nay, in his way he may be expressing

as much natural truth even as the pictorial artist: as we have seen

that truth of aspect is one thing, and truth of construction and

detail another; while in following the necessities of adaptation to use

and material the designer is only carrying out in the region of art the

great principle of Nature herself, which rules through all forms of

life,--that necessity of adaptation to conditions, which, as we have

learned, has led to the endless variety of development in both plant

and animal form that we see on every side.

[Illustration: FIG. 3.]

[Illustration: FIG. 4.]

The necessity of plan in designing next makes itself felt, and is of

course very important, and capable of almost any degree of extension

and complexity, although designs for extension on walls or hangings

generally fall into recognisable classes with different variations.

Starting with our diaper, square or diagonal, which may be considered

the simplest, we may build our pattern upon a great variety of

foundations (Fig. 5). But we shall find it necessary to build upon

_some_ plan, as a plan is as essential to a pattern as the skeleton

to the human figure, though you may eventually conceal it as much as

the skeleton is concealed by the human form, or more, by superadded

enrichment, detail, and intricacy. How far to go in this way the

nature of the material and its uses will generally decide.

As to colour treatment, again, the best decorative effect does not

demand the use of heavy shading or relief. The colours should be pure

and fair, and the true local colours of all things should be sought,

unaffected by accidental lights and shadows, as if we saw everything in

an evenly diffused or flat light.

[Illustration: FIG. 5.]

In modelling, or any treatment where the means of expression and

ornamental effect is by relief, of course the question is different,

though here again the gist of the matter lies in treatment, and there

is all the difference in the world between one treatment and another.

Now of course the strictest observance of such principles in designing

as I have indicated will not necessarily ensure an interesting

pattern, though they would suffice to produce a workable one. Other

considerations come in as we advance. Plan involves the consideration

of the proportion and relation of our masses, and beauty of silhouette.

Draw a figure with a big head, and it at once looks ridiculous (this

seems so taken for granted by the many, that comic draughtsmen have

subsisted upon it for years), while with a head of the natural

proportion it may have grace and dignity. The same principle holds good

in ornamental designing, and a beautiful result very largely depends

upon a due recognition of the importance of proportions. It does not

follow that these proportions are those of nature, as in a naturalistic

picture. In a decorative design, to serve our ornamental purpose, one

may depart widely from them, as in the relative size of trees and

figures and flowers and animals, etc., where there is no approach to

naturalistic representation, as in designs for textiles and other

things.

[Illustration: FIG. 6.]

The important thing to preserve is the relation of masses, the organic

and necessary connection arising out of the constructive necessities.

In pattern work _three proportions_ are generally felt desirable. You

cannot jump at a bound from large to small, therefore an intermediate

scale is useful, as in the illustration (Fig. 6). The masses of the

tree and the pot are combined by the forms of the birds, and further,

by the thin stems and leaves behind.

[Illustration: FIG. 7.]

Silhouette, again, is a very important consideration in designing. It

is a very good practice to block out one’s design in silhouette in the

first instance, as this will afford the best test of the relations

and proportions of its masses possible, and of its variety. One does

not seek to arrange a figure exactly symmetrically (as at A, Fig. 7),

except under very formal conditions. That at B is felt to be a more

agreeable treatment. The more variety in contour, the more beauty we

get.

The best practice in effective and ornamental use of silhouette is

to be found in designing patterns for stencilling, where everything

depends upon it. You block out a pattern in flat colour--light on dark,

or dark on light--in such a way that it is capable of being cut out of

a sheet of card or zinc without breaking, so that by painting over the

perforated part, which is the pattern, it is transferred to any ground

you desire. Fig. 8 shows two sketches of stencil patterns; the halves

to repeat.

[Illustration: FIG. 8.]

Another important consideration in designing is the adequate filling of

the space for which your design is intended.

Now here again pictorial proclivities have been very misleading. They

have led us, in illustrating books for instance, to that inorganic way

of loosely vignetting a subject--splashing a landscape upon or across

a page without regard to its mechanical conditions, and ignoring its

necessary relation to the type. Instances of this kind of treatment

are to be found notably in our illustrated magazines of Continental

or American origin, which have been setting the fashion in so-called

page decoration of late years. But this inorganic, unrelated kind of

designing has not confined itself to books. You may find it anywhere

and everywhere almost,--dabbed upon fans, dragged across cupboard

doors, and generally upset over the unconsidered trifles of everyday

life.

I am afraid, too, that something is traceable to Japanese influence.

But it does not at all follow that, because a Japanese artist, with

his wonderful knowledge of nature and precision of touch, can throw

a flowering branch, or bird, or a fish across a sheet of paper, or

a panel, with such consummate skill as to delude us into the belief

that he has decorated the space, therefore any one, with very inferior

powers of draughtsmanship, can go and do likewise with equal _éclat_.

It is somewhat like attempting tightrope dancing before one can walk

properly on the ground.

The truth is that all the solid and determinative motives in design are

traceable to the influence of architectural style. In the absence of

a living style in architecture, the arts of design, which are really

its offspring, languish, and lose at once their fitness, monumental

dignity, and importance.

For style is strictly the sum of considerations like the

foregoing--with individual feeling superadded. It is the quality

which collects and concentrates, as it were, the virtue and essence

of the past, and fuses it with the present. It consists in that

highly selective impulse or instinct which gives an artist’s work

its own peculiar and distinctive character, without isolating him or

disconnecting him from the work that has gone before, or the work of

his own day, so that a great design is in fact a link, or a luminous

point or jewel, in a long golden chain, and necessarily dependent upon

its continuity.

Style, of course, is a very different thing from what are known as

“styles.” It is the difference between the quick and the dead. We can

get decorations “in any style” nowadays to order. We can be Ancient

Egyptian, or Greek, or Roman, or Pompeian, or Byzantine, or Celtic,

or Italian, or German, Gothic or Renaissance, whichever we please,

Louis Quatorze or Louis Seize--worse luck,--but none of them seems

to please for long, perhaps because their designers and producers

are only “pleasing to live,” as is the proverbial fate of those who

“live to please.” Ours is the age for masquerading, because we have

no particular _reality_ of our own--no style, in short. But we cannot

be always masquerading, however amusing it may be once in a while,

and whatever superior advantages we possess for getting at the best

authorities. The motley and fantastic crowd palls at last, and we are

glad to get back to everyday, if plain, habiliments, wherein we can at

least feel at home.

It is this feeling “at home,” too--which is so important in

design--which marks the difference between artist and archæologist.

Ease and mastery of expression in any material is the aim of the

designer, while keeping strictly within the limitations of that

material.

In making a working drawing the designer should be mentally, if not

actually, the craftsman also: the conditions and necessities of the

material ever present to his mind; its very limitations suggesting new

motives, and stimulating invention, as it never fails to do when the

designer and the craftsman are one.

So, too, where there has been no conscious aim at decorative beauty, we

find beauty of result, at least as regards the all-important quality of

line, which goes to prove that organic lines, or lines of construction,

at least where the construction is simple and evident to the eye, are

usually beautiful lines, as in the sickle, the scythe, plough, ship,

bridge, and wagon, for instance, and that this relation to material and

use is a fundamental and necessary quality of all design.

Mistakes are usually made in the attempts to beautify by superadded

ornament, unrelated to the object, use, and material, instead of

treating it as a natural outgrowth, so that the absence of ornament is

preferable to ornament not beautiful, or to ornament, however beautiful

in itself, which does not decorate. And indeed, unless ornament is

organic in this sense, we had much better be without it, and trust to

the simple beauty of constructional lines alone.

Now this decline of organic design, it can hardly be doubted, is

traceable in a great measure to the economic conditions and the

development of machine industry in the interests of a commercial

system of centralisation and a world-market which have characterised

our century, and which have succeeded the system of division of

labour developed in the last, as that succeeded, as Mr. Morris has

often pointed out, the older system of local production for use; and

this _because_ its effect has been to _separate the designer and the

craftsman_, and to turn both more or less into machines. The effect of

this is to throw the designer out of sympathy with the use and material

of his design, to cut him off from the suggestive and inventive

stimulus of the material, while, under the pressure of competition,

forcing him to the constant production of so-called novelties, while it

turns the craftsman or mechanic into an indifferent tool. The results

are precisely what might have been expected, and what we have seen. In

fact, the only wonder is they are not worse; but humanity has always

been better than its systems.

As to the craftsman, the workman, he, perhaps, relegated to the

performance of one monotonous function--a unit in a long sum of

industrial production,--becomes but a part of a machine, his

personality merged in the general description of “hands” (a

designation, by the way, which does not encourage the development of

brains), and, in short, all personal interest and identity with his

work as a whole taken away, and leaving him with no prospect of winning

public and personal appreciation--even if a “forty-thousandth part,” as

Carlyle would have said, of a product could reasonably hope to win such

things--since all credit for the finished result is practically claimed

by the employer.

These things being so, I say it is not wonderful our “industrial art,”

as we call it, _is_ what it is.

What then should we aim at? If this is the _real_ condition of affairs,

what is the _ideal_? For unless we consider we are living under the

best possible arrangements--social, political, and industrial--we must

entertain an ideal of some sort, even if it be a stranger, like an

angel unawares.

Well, then, if so far you are disposed to agree with me (firstly) as

to the necessary conditions and considerations for the production of

well-designed decorations and accessories of daily life, from the

roof which shelters us to the cup we drink out of; (secondly) as to

the relation of the designer and producer of these necessities--for

I claim that beautiful things are a necessity of any reasonable and

refined human life; and (thirdly) as to the condition of the producer

of such things himself,--then we shall have reached the conclusion

that for the production of beautiful and thoughtful work you must

have conditions of life wherein beauty and thought have opportunity

to germinate and grow naturally, and as a matter of course, out of

the conditions of daily life and work, as naturally as the apple-tree

blooms in the spring. But this means no less than that the conditions

of health and refinement, of a vigorous and full if simple life, be

open to _all_, both men and women, without distinction; and before such

conditions can be realised it evidently implies that something like

fundamental changes must take place in the constitution of society.

Then it comes to this, that all we have to make up our minds about

are two things:--(1) Whether we consider art as an utterly unrelated,

individual, and accidental matter; or (2) whether we consider it

and its beautiful results as the highest outcome of life, and as

necessarily dependent upon the character, ideals, and conditions of

that life. If the latter, then it may be worth while to take such steps

as may be within our power and mental vision to co-operate towards

the realisation of such a life and such an ideal, which, strange and

roundabout a method as it appears, will yet prove the shortest way to

our goal, namely, a true revival of design in its relation to material

and use.

[Illustration]

THE IMPORTANCE OF THE APPLIED ARTS, AND THEIR RELATION TO COMMON LIFE

Man in a natural and primitive condition does not begin to think of

art until his physical wants are satisfied, since art is, in its true

sense, after all only a spontaneous manifestation of mental life in

form, colour, or line,--the outcome of surplus human energy. It is

only under what is called modern civilisation that this natural order

is artificially reversed, and men are forced, to attempt at least,

to produce forms of art in order to satisfy their physical wants.

Our troubles and failures in art may mostly be traced, directly

or indirectly, to this condition of things--all the horrors and

abominations perpetrated in the name of art, from the productions of

the poor man whom necessity compels to chalk on the pavement, through

the countless vanities and inanities of the fashionable store, to the

refined cruelty of what is known as the “pot-boiler” in the “fine art”

exhibition.

The primitive hunter in his cave, when his earliest efforts in applied

art, in the form of flint weapons, had secured to him a sufficiency

of fish and game and furred overcoats, began to record his impressions

of the chase, and to scratch the forms of his favourite animals on

their bones. If these representations of reindeer, mammoth, and

bison be indeed the earliest examples of art, it would seem that the

first impulse in art is imitative rather than what I should term

expressive or decorative--the spirit of the picturesque sketcher

recording his impressions of natural forms rather than the ordered,

systematic, applied art of the inventive designer, who uses natural

forms or colours much as a musician his notes to produce a rhythmical

arrangement--a tune, a pattern. If this inference is correct, we may

perhaps take comfort in the thought that out of our present pictorial

zeal and cultivation of the picturesque sketcher we may be led to the

study of the more ideal and intellectual side of art.

However the conscious invention of line, and its variation in pattern

came about, whether by the burnt stick of the idler (according to Mr.

Whistler), or on the soft clay of the primitive potter, it is tolerably

obvious that certain primitive patterns are derived from certain

necessities of construction, such as the chequer from the square plait

of a rush matting, where not taken straight from Nature’s pattern book

as in fish or serpent scale, and fan from leaf and shell. One of the

most natural impulses in man is to make a mark or a cut upon something

directly he has time on his hands. We can watch the development of this

impulse in children. One line or mark suggests another, and strokes

following one another in a certain order are found to have a pleasant

and interesting effect. Strings of them round clay vessels were found

to make them more exciting to the eye than the plain surface. The

handles of dishes and hunting knives and horns, bows, hatchets, nay,

even man’s own skin, all offered opportunities for the early ornamental

impulse in carving and painting patterns. The implements in constant

use, on which, indeed, rude as they were, life itself depended; the

things most familiar, most valuable, constantly before the eyes or in

the hands,--these were the first things to receive the touch of art,

which was then “applied,” indeed, and applied only.

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