_NO EGGS! NO RISK! NO TROUBLE!_
]
To catch the eye is the first essential of a good advertisement; the
first sense to which it appeals is that of sight. The object of the
skilful advertiser is to make the space he occupies--whether a page or
a portion of a page--the most conspicuous in the publication. Turn for
a moment to any page of advertisements you please, open and shut it
quickly, and you will generally find that there is one advertisement
which has immediately attracted your eye. Let two persons try at the
same time, and on comparing notes it will generally be found that the
same advertisement has been spotted by both. That one possesses the
first essential of a good advertisement more conspicuously than its
fellows.
[Illustration: SIXTH.