_"The glory of a man is his strength."_
_Bovril gives strength to keep well--_
_strength to get well quickly when ill._
]
Moreover, the question is of interest to a greater number of persons
than may appear at first sight. To every advertiser, of course--that
is, to every man who has anything to sell, from the big firms who spend
colossal sums in making known the merits of their productions down
to the smallest village tradesman who puts his "ad" into the local
paper--the question of how to make the most efficient use of the means
at his disposal is of the greatest moment. But the general public, who
have no occasion to use advertisements for the purpose of business,
have also a direct interest in the question, for the simple reason that
striking advertisements are entertaining to read, while commonplace
advertisements are dull. From the same point of view the proprietors
of periodical publications are concerned, for it is clearly to their
advantage to interest the readers of their advertisements rather than
to bore them.
[Illustration: THIRD.
HOE'S
SAUCE
"First in merit
Everybody likes it"
HOE & CO.. LTD.. MANCHESTER.
]
An advertisement has three things to accomplish before it can be
called good. First, it must attract attention; secondly, it must
arouse interest; and thirdly, it must leave an impression on the
brain--the message must have struck home. It may in some cases make you
want a particular article, but in ninety-nine cases out of a hundred
its seed lies dormant until the moment arrives for you to make your
purchase; and then, if the advertisement has done its work as a good
advertisement should do, your brain couples the article with a certain
name, and that particular brand stands a very big chance of finding you
a purchaser.
[Illustration: FOURTH.
Millions of jars for
Millions of people.
_LEMCO_
The amount of beef used in the Liebig Company's factories in a single
day is sufficient to feed two million people.
_Always order Liebig as LEMCO._
(To avoid inferior Imitations of the original & only genuine Liebig
Company's Extract.)]
[Illustration: FIFTH.
BIRD'S CUSTARD
powder