For example, people whose ancestors, through countless ages, lived in the

bright sunlight and tropical luxuriance of the warmer climes, have dark

eyes, dark hair, and dark skin because nature found it necessary to supply

an abundance of pigmentation in order to protect the delicate tissues of

the body from injury by the actinic rays of the sun. The same soft

luxuriance of their environment has made these people slow, easy-going,

hateful of change, introspective, philosophical and religious. On the

other hand, people whose ancestors dwelt for centuries in the cold, dark,

cloudy and foggy climate of Northwestern Europe have less need for

pigmentation and are, therefore, flaxen-haired, blue-eyed and

white-skinned.

The hardships and rigors of this Northern climate made these people

aggressive, active, restless, fond of variety, and, because of their

fierce struggle for existence, exceedingly practical, matter-of-fact, and

material.

WHY NOSES DIFFER IN SIZE AND SHAPE

Another example illustrates this truth clearly: The type of human nose

evolved in warm, humid climates is low and flat, with large, short

passageways directly to the lungs. People living in such a climate have

little need for great energy and activity, since there is food in

abundance all around them. On the other hand, the type of nose evolved in

a cold, dry climate is high in the bridge, with thin nostrils, so that the

air may be both warmed and moistened before reaching the lungs. People

living in such a climate have great need for activity, both in order to

secure the means of subsistence and in order to keep themselves warm. Thus

we find that the low, flat nose is everywhere the nose of indolence and

passivity, while the large nose, high in the bridge, is everywhere an

indication of energy and aggressiveness.

WHY SOME HEADS ARE HARD, OTHERS SOFT

In brief, then, darkness of color is not the cause of deliberation and

conservatism, but both darkness of color and conservatism are results of

the same causes, namely, a heredity and environment which produce these

characteristics. Blonde coloring is not a cause of restless activity, but

both the color and the activity are the result of evolution in a cold,

dark, rigorous climate.

A striking example of the working out of the three truths which we have

given is seen in the consistency of the body. Hard hands, hard muscles,

and, in general, a dense, compact, unyielding consistency of fiber, are

both inherited and acquired as the result of hard physical labor and the

enduring of hardships. As is well known, those who spend their lives in

grinding toil in the midst of hard conditions care little for the finer

sentiments and sympathies of life. They have no time for them, no energy

left for them. By the very necessities of their lot they are compelled to

be hostile to change, free from all extravagance, and largely impervious

to new ideas. Therefore, wherever we find hardness of consistency we find

a tendency to narrowness, parsimony, conservatism, and lack of sympathy.

Looking at this fact from a little different angle, we see that, since the

body affects the mind and the mind the body so profoundly, the body of

hard fiber, being impervious to physical impressions, will yield but

slowly and meagerly to those molecular changes which naturally accompany

emotional response and intellectual receptivity.

These are but a few examples of the truths upon which the science of

character analysis by the observational method is based. Many others may

occur to you. Many others have been observed, traced and verified in our

work upon this science.

A BRIEF RECAPITULATION

Briefly recapitulating, we see that for every physical difference between

men there is a corresponding mental difference, because both the physical

differences and the mental differences are the result of the same heredity

and environment. We see, further, that these physical and mental

differences are not only results of the same environment affecting the

individual through his remote ancestry, but that they are tied together by

cause and effect in the individual as he stands to-day.

BASIS OF CLASSIFICATION

We have told you that the science of character analysis is classified

knowledge. It is clear to you by this time that the knowledge which lies

at the basis of this science is knowledge concerning physical and mental

differences and their correspondences. In this science, therefore, since

we are to observe physical differences and from them to determine

differences in intellect, in disposition, in natural talents, in character

in general, our first classification must deal with these physical

differences.

Men differ from one another in nine fundamental ways These ways are:

color, form, size, structure, texture, consistency, proportion,

expression, and condition. Let us consider each of them briefly.

COLOR

Color is, perhaps, the most striking variable. You instantly observe

whether a person is white or black, brown or yellow. Indeed, so striking

are these variations that they were formerly the basis upon which humanity

was divided into races.

We have already briefly touched upon the cause for pigmentation and the

indications of differences in color. For many years anthropologists were

at a loss to understand exactly why some men were black and others white.

About twenty years ago, however, Von Schmaedel propounded the theory that

pigmentation in the hair, eyes and skin was Nature's way of protecting the

tissues from injury by the actinic or ultra-violet rays of the sun, which

destroy protoplasm. Following the enunciation of Von Schmaedel's theory,

prolonged experimentation was made by many anthropologists, chief among

whom was our own late Major Charles E. Woodruff, of the U.S. Army. In

Major Woodruff's book, "The Effects of Tropical Light Upon White Men," are

to be found, set forth in a most fascinating way, evidences amounting

almost to proof of the correctness of Von Schmaedel's theory.

Since Major Woodruff's book appeared, many other anthropologists have

declared their acceptance of the theory, so that to-day we may assert with

confidence that the black man is black because of the excessive sunlight

of his environment, and that the white man is white because he and his

ancestors did not need protection from the sun. Mountain climbers cover

their faces and hands with a mixture of grease and lamp-black in order to

prevent sunburn. When in India we wore actinic underwear, dark glasses,

and solar topees to protect us from the excessive light.

DIFFERENCES BETWEEN BLONDES AND BRUNETTES

Now, in regard to differences in character between the dark races and the

white races, you have only to consider the languorous air of the tropics

and sub-tropics, the abundance of food, the small need for fuel, clothing

and shelter--in general, everything in the environment which tends to make

man indolent and to give him plenty of time for introspection, philosophy,

theology, and the occult.

The dweller in Northern climes has had to wrestle with rapid changes,

demands for food, clothing, shelter and fuel, relative scarcity of all

these and difficulty of securing them--in short, nearly every possible

element in his surroundings which would compel him to get out and hustle,

to take an active interest in material things, to be constantly on the

alert both mentally and physically--in a word, to master and conquer his

environment.

These are some of the differences between the dark and the white races. We

find the same differences in proportion between blondes and brunettes in

the white races.

HAVELOCK ELLIS ON BLONDES AND BRUNETTES

The noted anthropologist Havelock Ellis says, in regard to this:

"It is clear that a high index of pigmentation, or an excess of fairness,

prevails among the men of restless and ambitious temperament; the

sanguine, energetic men; the men who easily dominate their fellows and who

get on in life, and the men who recruit the aristocracy and who doubtless

largely form the plutocracy. It is significant that the group of low-class

men--artisans and peasants--and the men of religion, whose mission in life

it is to preach resignation to a higher will, are both notably of dark

complexion; while the men of action thus tend to be fair, men of thought,

it seems to me, show some tendency to be dark."

The practical application of this truth is seen in the fact that the white

races of the earth seem to have a genius for government, for conquest, for

exploration, and for progress; while the dark races of the earth seem to

have a genius for art, for literature, for religion, and for conservatism.

Not long ago we read the conclusions of several anthropologists on this

subject. One declared that the first men were undoubtedly brunette, and

that the blonde was an abnormality and rapidly becoming extinct. Another

was equally sure that the pure white blonde was a special creation but

little lower than the angels, and that all the dark races were so colored

by their sins. This is a matter upon which we hesitate to speculate. It

would, however, be of some interest to know the respective coloring of

these two investigators.

PRACTICAL APPLICATION OF LAW OF COLOR

Color has its commercial application. The active, restless, aggressive,

variety-loving blonde is found in large proportions amongst speculators,

promoters, organizers, advertising men, traveling salesmen; while the more

stable and constant brunette predominates amongst the plodders, the

planners, the scientists, the administrators, and the conservators. Even

the poets bring out the difference. They sing of the fickle, light-hearted

coquette with golden hair and azure eyes, and of the faithful, constant,

true, undying affection of the lady with soft, brown eyes.

FORM

The second variable--Form--refers to form of face and features as seen in

profile. The sharp face, with the long, pointed nose, prominent eyes,

retreating forehead, prominent teeth and retreating chin, is the extreme

convex form. The hammock-shaped face, with high, prominent forehead, flat

brows, deep-set eyes, small snubbed or sway-back nose, retreating teeth

and long, prominent chin, is the extreme concave in form of profile.

It would involve much dry, technical writing to explain in detail the

scientific reasons why the extreme convex in profile indicates extreme

energy, quickness, impatience, impulsiveness, keenness and alertness of

intellect, and great rapidity in action. The large nose, high in the

bridge, however, indicating, as you have already seen, great energy, is

one of the scientific reasons for this. In a similar way it would take me

too long to tell in detail why the extreme concave of profile indicates

just the opposite qualities.

It is a scientific fact that that which is sharp is penetrating and moves

quickly; that which is blunt is non-penetrating and of necessity moves

slowly. The needle darts through the cloth more quickly than the bodkin.

The greyhound is swifter than the bulldog. The stiletto does quicker work

than the bludgeon. This, of course, is only a symbolism which may make

vivid the truth that the convex man works more rapidly than the concave.

In commercial work, the man who is successful in positions requiring quick

decision and quick action has a convex profile, while the man whose duties

call for patience, deliberation, reflection, and the ability to plod

should have some modification of the concave form of profile.

SIZE

It is an old saying that large bodies move slowly. It would be more

scientifically correct to say that large bodies get under way slowly.

Difference in physical size between men is important in many ways. If, as

William James says, "the causes of emotion are indubitably physiological,"

then the smaller the physical bulk which must be affected in order to have

an intense emotion, the more quickly and easily is that intense emotion

aroused.

Other things being equal, the small man is more excitable and becomes

angry more easily than the large man. He also cools down more quickly.

When the huge bulk of the big man becomes thoroughly aroused, thoroughly

wrought up, it is time to get out of the way and stand from under.

STRUCTURE

Hall Caine, the novelist, has an immense head, a slender jaw, and a small,

fragile body. James J. Jeffries, the pugilist, has a comparatively small

head, a large jaw, and huge bones and muscles. Ex-President Taft has a

comparatively small head, round face, round body, round arms and legs.

These are differences in structure.

Hall Caine is of the mental type. He is by nature unfitted to be either a

pugilist, a hammer-thrower, an explorer, a banker, or a judge. He is,

however, pre-eminently fitted to dream dreams of truth and beauty, to

construct those dreams into stories and plays. James J. Jeffries is by

nature and physique fitted for the trade of boiler-maker, for the sport of

pugilism, and for physical and manual accomplishment in general.

Ex-President Taft is by nature and physique fitted to sit quietly in a big

chair and direct the work of others, to administer affairs, to sit upon

the bench and weigh impartially causes of dispute between his fellow men.

As you see, these three are our old friends, the physically frail, the man

of bone and muscle, and the fat man.

The assignment of vocation according to structure is but common sense. The

dreamer has too slender a body for manual labor and is both too nervous

and too impatient of confinement to sit in an easy chair or on the bench.

The big, corpulent man enjoys the good things of life. He is well

nourished and free from anxiety. He is, therefore, especially well fitted

to judge calmly, deliberately and impartially. The man of bone and muscle

is too busy with his physical activities for dreams and too impatient of

confinement to sit in an easy chair or on the bench.

TEXTURE

Men also differ from one another very markedly in texture. This is easily

observable in the texture of hair, skin, features, general body build,

hands and feet. According to Prof. Ernst Haeckel, the skin is the first

and oldest sense organ. Indeed, all the other sense organs and the nervous

system and brain which have evolved in the use of them, are simply

inturned and specialized skin cells. This being true, the texture of the

entire organism, and especially the brain and nervous system, is

accurately indicated by the texture of the skin and its appendages, the

hair and nails.

Even the most casual observer notes the differences between the man with

coarse hair, coarse skin, rugged features, large, loosely-built limbs,

hands and feet, and the man with fine skin, silky hair, delicate, regular

features, slender limbs, and finely moulded hands and feet. The individual

of fine texture is sensitive and naturally refined. He loves beauty. He

does his best work when he is creating something or handling something

which is fine and beautiful. The coarse-textured individual is strong,

vigorous, virile, and enduring. He can do hard, unpleasant work, can go

through hardships, and can remain cheerful even in the midst of grimy,

unpleasant and unlovely surroundings. For these reasons, fine-textured

people do their best work in such lines as art, literature, music,

jewelry, dry goods, millinery, and fine, delicate tools, machinery and

materials; while we must rely upon coarse-textured people to do the heavy,

hard, rough, pioneering and constructive work of the world. Even in art

and literature coarse-textured people produce that which is either

vigorous and virile or gruesome and horrible.

Because of their refined sensibilities, fine-textured people usually

sympathize with the classes, the aristocracy; the coarse-textured people

with the masses. It is a remarkable fact that practically all of our great

liberators, radicals and revolutionists have been and are men of coarse

texture. There is a great scientific truth underlying the saying amongst

the people that certain ideas or books are "too fine-haired" for them.

PROPORTION

One of the most important of all the nine fundamental variables is

proportion. This refers to proportion of one part of the body to another,

of one part of the head to another. Each part of the body and of the head

has its own particular function. Nature is orderly and systematic in all

her work. She does not, therefore, try to digest food with the feet or

pump blood with the hands. She does not try to use our stomachs as means

of locomotion. Neither does she try to make us think with the backs of our

heads.

No one needs to be told that the long, slender, wiry legs of the deer were

made for swiftness, or that the huge, square, powerful jaw of the bulldog

was made to shut down with a vise-like grip that death itself can scarcely

relax. These are crude examples of proportion. In our study and research

we have learned to associate many fine gradations of differences in

proportion with their corresponding differences in mental aptitudes and

character.

EXPRESSION

Everything about a man indicates his character. Color, form, size,

structure, texture, consistency, and proportion indicate almost entirely

the man's inherent qualities. It is important for us to determine,

however, in sizing up men, what they have done with their natural

qualifications. This we do by observing Expression and Condition.

The cruder, simpler emotions are so frankly expressed that even a child or

an animal can tell instantly whether a man is happy or loving, grieved or

angry. These emotions show themselves in the voice, in the eyes, in the

expression of the mouth, in the very way the man stands or sits or walks,

in his gestures--in fact, in everything he does. In the same way, all of

the finer and more elusive thoughts and emotions express themselves in

everything a man says or does. Even when he does his best to mask his

feelings, he finds that, while he is controlling his eyes and his voice,

his posture, gestures, and even handwriting are giving him away. No living

man can give attention to all of the modes of expression at once, and the

trained observer quickly learns to discriminate between those which are

assumed for the purpose of deception and those which are perfectly

natural.

Transient emotions have transient expression, but the prevailing modes of

thought and feeling leave their unmistakable impress just as surely as

does a prevailing wind mould the form of all the trees growing in its

path. The man who is sly, furtive, secretive, and fundamentally dishonest

need not deceive you with his carefully manufactured expression of

open-eyed frankness and honesty. If you have ever been "taken in" by a

confidence man or a swindler, you either gave very slight attention to

his expression or, what is more likely, suspected him but hoped to "beat

him at his own game."

CONDITION

Discriminating employers long ago learned to observe carefully the

condition of every applicant. It is now a pretty well accepted fact that

the accountant who neglects his finger nails will probably also neglect

his entries; that the clerk who is slovenly about his clothes will also be

slovenly about his desk and his papers; that the man who cannot be relied

upon to keep his shoes shined and his collar clean is a very weak and

broken reed upon which to lean for anything requiring accuracy and

dependability.

HOW THE SCIENCE IS VERIFIED

We have presented to you, in a brief way, the fundamental principles of

the science of character analysis and the nine fundamental variables in

man to which those principles apply. Are we not justified in saying that a

body of knowledge which has been so classified and organized that the main

fundamental facts of it can be presented in a few pages, is, indeed, a

science? Add to this the fact that every conclusion is not only based upon

these fundamental scientific principles, but has been carefully verified

by investigation and observation in not only hundreds but thousands of

cases, and has been used daily for years under the trying conditions of

actual commercial practice, and this science has passed out of the merely

experimental stage.

CHAPTER II

HOW TO LEARN AND APPLY THE SCIENCE OF CHARACTER ANALYSIS

There are two ways to learn any science.

The first is to begin by collecting all possible facts, recording them and

verifying them under all possible conditions, until they are as thoroughly

established as any facts can be in our imperfect human understanding. The

collection of facts in this way requires the most painstaking research,

oftentimes including many thousands of observations. When all the facts

have been thus collected and verified, they are classified. Then they are

carefully analyzed and an effort is made to find some of the laws which

underlie them. Perhaps, instead of a definite law, all that can be at

first advanced is a hypothesis or theory. This hypothesis or theory having

been formulated, many thousands of observations are taken in an effort to

establish it as a definite law or a principle. Oftentimes whole new realms

have to be explored before this can be determined. Sometimes, after a

theory is advanced, perhaps seems to be approaching complete

establishment, some fact or set of facts is discovered which compels the

setting aside of all old theories and the formulation of a new one. When a

theory has been definitely established as a law, other laws are sought in

the same way until, finally, there are enough laws established to form the

basis of a general principle. Then more laws and more principles are added

in the same way until, finally, the body of knowledge has become

sufficiently accurate, sufficiently definite and sufficiently organized

and classified to be called a science.

HOW SCIENCE SLOWLY EVOLVES

This is the way in which all of the sciences known to man were first

learned; that is to say, they were learned by their formulators coincident

with the process of their formulation. This is a slow and laborious

process of learning. Few, if any, sciences have ever been thus mastered by

any one individual. Indeed, the certain establishment of a very few facts,

or, perhaps, only one important fact, the formulation of a theory, or the

final statement of a law is usually the limit of the contribution of any

one person to any science.

No science is independent. The science of physics, for example, could

never have reached its present-day state of development if it had not laid

heavy tribute upon the sciences of mathematics, astronomy, chemistry,

geography, mechanics, optics, and others. In a similar way, the science of

character analysis has derived many of its facts, laws, and even

principles, from the sciences of physics, chemistry, biology,

anthropology, ethnology, geography, geology, anatomy, physiology,

histology, embryology, psychology, and others. Since this is true, it is

obvious that the work of collecting, verifying, classifying, analyzing,

and organizing the facts upon which the science of character analysis is

based has been going on from the very dawn of civilization. Many

investigators, students and scholars, in many branches of knowledge, have

labored, added their little mite to the sum total, and passed on. The net

result of all their work, all their thousands of years of research,

investigation, study and thought, can now be gathered together and

presented in so simple a form that it can be learned by anyone of

intelligence in a few months. It took humanity untold thousands of years

to learn the scientific truth that the earth is an oblate spheroid. Many

men gave their lives to establish the truth. As a result, to-day every

schoolboy learns and understands the fact within a very few days after his

first opening of a text book on geography. Thousands of scholars have been

working on the science of physics from the dawn of human intelligence down

to the present date. Now a high school student learns all of its

essentials and fundamentals in a short term of fourteen weeks.

A SHORT CUT TO KNOWLEDGE

The second method of learning a science, therefore, is to take advantage

of all that has been done and, instead of beginning with facts and working

up to principles, begin with principles and work down to a practical

application amongst facts.

There are many ways of learning principles. One may memorize them from

books, or have them set forth and explained by an instructor or lecturer,

or stumble upon them in general reading, or work out a series of carefully

prescribed experiments in a laboratory, leading up to an enunciation of

the principles or, through its intelligent application in the world of

work, establish it in one's consciousness.

The student who learns his laws and principles out of books may have a

very clear and definite understanding of them. He may be able to add to

them or to teach them. But he has little skill in their practical

application as compared with the student who learns them in a laboratory.

Furthermore, the laboratory student is at a disadvantage, probably, as

compared with the man who makes intelligent application of the laws and

principles to his daily work. So well recognized by educators is this

truth that no attempt is made in our colleges and universities and, for

the most part, even in our high schools, to teach sciences involving

observation, logical reasoning and sound judgment purely out of books.

Medicine, surgery, agriculture, horticulture, mechanics and other such

sciences are now taught almost entirely by a combination of text books and

actual practice. This rule also applies to the science of character

analysis.

LEARN THE PRINCIPLES

The first step in the mastery and practical use of the science of

character analysis is to learn the principles and the laws which underlie

them. These principles and laws are comparatively few in number and

comparatively simple. They are all classified under and grouped around the

nine fundamental variables, a list of which was given in the preceding

chapter.

The best way to learn a principle is not to memorize it, but to

understand it. Learn, if possible, the reason for its existence, at least

in a general way; the laws which underlie it, and the facts upon which it

is based. The student who memorizes the words, "all bodies attract one

another directly in proportion to their mass and inversely in proportion

to the square of the distance between them," knows little or nothing about

the law of gravitation, while the student who understands just what those

words mean, whether he is able to repeat them correctly or not, does know

the law of gravitation, and, if necessary, can probably apply it. The boy

who learns that any object weighs less on a mountain-top than at the sea

level learns an interesting and perhaps valuable fact. The man who learns

that the law involved in this fact is the law of gravitation has learned

something which he may be able to apply in a thousand ways. The man who,

in the future, may learn _why_ the law of gravitation operates as it does,

may open untapped reservoirs of power for himself, for all humanity, and

for all future generations. Therefore, in learning a principle, learn not

only to understand it, but, if possible, _why_.

DEMONSTRATE AND VERIFY

Having gained as complete as possible an understanding of the laws and

principles of the science of character analysis, the next step is to

demonstrate to your own satisfaction that they are sound. This process

will also enable you to understand them even more definitely and

specifically than before.

When you learn, for example, that a blonde is more volatile, more fond of

change and variety, more inclined to pioneering and government, than the

brunette, you have learned an important law. When you study carefully the

history of the evolution of the blonde and brunette races, you know why

the law is as it is. But when you have gone out and observed several

hundred blondes and several hundred brunettes and have seen them manifest

dispositions, aptitudes and characteristics in accordance with the law,

you have not only demonstrated the law to your own satisfaction, but you

understand it even better than before. Furthermore, you are far better

able than ever to determine the characteristics of the people you meet, as

indicated by their color.

ANALYZE YOURSELF

There are many good reasons why the very first application of the

knowledge of the principles and laws of character analysis should be to

yourself. While, in one sense, you know your own thoughts and feelings and

innermost desires and ambitions better than anyone else does, in another

and very important sense, your friends and relatives probably understand

you far better than you understand yourself. If you need any demonstration

of this truth, look for it amongst your relatives and friends. You may

have a relative, for example, who is very modest, retiring and diffident,

who lacks self-confidence, who imagines that he is unattractive,

unintelligent, and below the average in ability. You and all the rest of

his friends, on the other hand, know that he has genuine talent, that he

has an unusually attractive personality once his self-consciousness has

been laid aside, that he is intelligent and far above the average in

ability. Contrariwise, you may know someone who vastly over-estimates

himself, whose own opinion of himself is at least fifty per cent higher

than that of his relatives and immediate acquaintances. If other people,

therefore, do not understand themselves, is it not at least probable that

you do not understand yourself? So universal is this lack of self-under

standing that the poet expressed a real human longing when he said:

"Oh, wad some power the giftie gie us

To see oursels as others see us!

It wad frae mony a blunder free us

And foolish notion:

What airs in dress and gait wad lea'e us

And even devotion!"

Careful analysis of yourself, however, with your own intimate knowledge of

the depths of your being will do more than give you an understanding of

your own character. It will give you a better understanding of some, at

least, of the laws and principles of character analysis. For this reason,

it will also give you a far more intimate understanding of others.

COMPARE INDICATIONS AND CHARACTERISTICS

When you have learned what certain physical characteristics indicate,

practise observing these indications amongst the people whom you know

well. Try your skill at making the connection between the indication and

the characteristics which, according to the science, it indicates. For

example, go over in your mind all of the blondes you know and trace in

their dispositions and characters, as you know them, the evidences of

volatility, love of variety, eagerness, exuberance, positiveness, and

other such characteristics. Take careful note as to how these qualities

manifest themselves; observe differences in degrees of blondness, and

corresponding differences in the degrees in which the characteristics

indicated show themselves. Observe, also, how the various characteristics

manifest themselves in combination. For example, note the difference

between a blonde with a big nose and a blonde with a small nose.

ANALYZE, CHECK UP AND VERIFY

When you have analyzed yourself and your relatives, friends and

acquaintances, you will be ready to begin on the analysis of people

previously unknown to you. You will find them everywhere--in street-cars,

in stores, on the streets, in churches and theaters, on athletic fields,

in offices, in factories, in schools and in colleges. When you have

analyzed them as carefully as you can and, if possible, have written down

a brief outline of your analysis of them, check up and verify; find out

how far you have been right. If, in any case, you find that you have been

mistaken, find out why--study the case further. You have already

demonstrated and verified your principles; therefore, either you have made

an error in your observation or you have reasoned illogically in drawing

your conclusions. Find out which it is and correct your analyses--then

verify them.

This is a practice which, if you are at all interested in human nature,

you will find intensely fascinating. It is one which you can pursue for

years and not find it monotonous. Not a day will pass, if you are diligent

in this practice, in which you will not learn something new, something

interesting, something valuable. Those who have studied and practised this

science for many years are, almost without exception, the ones who are

most eager and enthusiastic about making these observations, analyses and

verifications.

STUDY TYPES

Perhaps one of the most interesting and valuable forms of exercise in the

practical application of this science is the study of types and their

variations. Anyone who has observed humanity knows that, while no two

persons are exactly alike, practically all human beings can be classified

satisfactorily into comparatively a few general types. We have considered

some of these types at length in earlier chapters of this book. It is by a

study and comparison of people belonging to these general types, the

careful noting of resemblances and differences, that the science of

character analysis becomes almost as easy as the reading of a book. If you

see a man for the first time who resembles in many important particulars

of appearance some man you know well, study him to see whether he will not

manifest in much the same way the same characteristics as your friend.

This kind of observation, intelligently made, is the basis of accuracy and

swiftness in making analyses.

KEEP ACCURATE AND ADEQUATE RECORDS

The human mind is an excellent storehouse of knowledge, but it should not

be over-burdened. One of the first principles of efficiency as enunciated

by Mr. Harrington Emerson is: "If you would find the best, easiest and

quickest ways to the desirable things of life, keep and use immediate,

reliable, adequate, and permanent records."

The complete record of an analysis should show the name, address, sex,

exact age, height, weight, and all other essential physical

characteristics of the person analyzed, classified under the head of the

nine fundamental variables. It should show your conclusions as to his

ability, disposition, aptitudes and character in general. It should also

show the result of any further observations for the purpose of verifying

your conclusions, and should be so kept that, if, at any time in the

future, the individual should speak or act in any way which is either a

striking verification of the analysis or in striking disparity with it,

these incidents may be recorded and their relationship to what has gone

before on the record studied.

Such records as these are valuable in many ways. When you have collected a

large number of them, they become the basis of statistics, averages, and

other interesting and important collections of facts.

STICK TO THE PRINCIPLES

It has been our universal experience amongst practitioners of this science

that those who adhere most closely and most faithfully to its principles

are most successful. There is always a strong inclination, especially on

the part of those who are just beginning and those who are unusually

emotional and sympathetic, to make exceptions. It is very difficult for

some people of exceedingly sympathetic and responsive natures to analyze

correctly. The personality of the individual being analyzed appeals to

them either favorably or unfavorably. Perhaps his words make a strong

impression upon them. All these things cloud the analyst's judgment and,

instead of applying the principles rigidly, he falls back upon the old,

unreliable method of analyzing by means of his "intuitions."

The laws and principles of the science of character analysis are based

upon scientific truths regarding the development, evolution, history,

anatomy and psychology of the human race. They have been verified by

hundreds of thousands of careful observations. They have stood the test of

years of practical use in the business world. They are now being

successfully applied in commerce, in industry, in education, and in the

professions, by thousands of people. They can be relied upon, therefore,

to give you an intimate knowledge of the ability, disposition, aptitudes,

and character in general of every human being who comes under your careful

observation.

CHAPTER III

USES OF CHARACTER ANALYSIS

The old-time farmer planted his potatoes "in the dark of the moon." He

probably took good care not to plant them on Friday, never planted a field

of thirteen rows, and would have been horrified at putting them into the

ground on the same day when he has spilled salt or broken a mirror. By

taking all of this superstitious care to insure a good crop, he probably

counted himself lucky if he got 100 bushels to the acre. Eugene Grubb, out

in Wyoming, by throwing superstition to the four winds and depending,

instead, upon exact scientific knowledge, leaves luck out of the question

and knows that he will net 1,000 bushels to the acre.

One thousand years ago or more, our educational methods stiffened and set

in the rigid moulds of tradition. For nine hundred years civilization and

progress stood still. Then here and there men began to break the moulds

with hammers of scientific knowledge. Education, instead of blindly

following traditional forms, began to shape itself more and more to exact

knowledge of the child nature and its needs--very slowly, cautiously and

tentatively at first, but, as knowledge grew, with more and more boldness

and freedom. This is one of the reasons why the last one hundred years has

seen greater progress toward our dominion over the earth than all of the

thousand years before it.

For more than four thousand years--perhaps more than five thousand--men

have been constructing buildings with bricks. Brick-laying was a trade, a

skilled occupation, almost a profession, but its methods were based upon

traditions handed down from father to son, from journeyman to apprentice,

unbroken throughout that entire four-thousand-year period.

Then a bricklayer and his wife defied the heavens to fall, threw aside

traditions and began to apply exact knowledge to brick-laying. As a

result, they learned how to lay bricks three times as rapidly as the best

workman had ever been able to before--and with less fatigue.

SCIENCE TAKES THE PLACE OF GUESSWORK

Fifty years ago, the merchant and the manufacturer guessed at their costs

and fixed their prices with shrewd estimates as to their probable profits.

They also guessed as to which departments of their business paid the most

profit, how much and what kind of material they should buy, where the best

markets were to be found, what would be the best location for their stores

and factories, and many other important factors of profitable enterprise.

Some of these old worthies were good guessers. They built up fairly large

business institutions and made some very comfortable fortunes.

The business men of to-day--who are, indeed, of to-day and not a relic of

yesterday and the day before yesterday--have an exact and detailed

knowledge of their costs, determine prices scientifically, know definitely

where are the best markets and what are the best locations for their

factories, forecast with a reasonable degree of accuracy their need for

materials, determine in a laboratory just which materials will best supply

their needs, and in many other ways walk upon solid highways of exact

information rather than upon the quaking bog of guesswork. Partly because

of this, they have built up a multitude of institutions, each of them far

larger than the largest of the olden days and have made fortunes which

make the big accumulations of other days seem like mere pocket money. In

making these fortunes for themselves, they have enabled millions not only

to enjoy far larger incomes than people of their class and situation ever

received before, but to enjoy conveniences and luxuries beyond even the

dreams of the rich men and kings of olden days.

RANDOM METHODS YIELD TO SCIENTIFIC

In the old-time factories the various departments of work, machinery and

equipment in each of the departments were arranged almost at random. Even

a few years ago we sometimes saw factories in which the materials worked

upon were moved upstairs, then downstairs, then back upstairs, hither and

yon, until a diagram of their wanderings looked like a tangle of yarn.

Even in offices, desks were placed at random and letters, orders,

memoranda, and other documents and papers were moved about with all of the

orderliness and method of a school-girl playing "pussy wants a corner."

Modern scientific management, horrified at the waste of time and energy,

makes accurate knowledge take the place of this random, helter-skelter,

hit-or-miss basis of action and multiplies profits.

If the old-time farmer rotated his crops at all, he did it at random. He

was, therefore, a little more likely than not, perhaps, to put a crop into

a field which had been exhausted of the very elements that crop most

needed. By this method and by other superstitious, guesswork, traditional,

random, and neglectful methods, he struggled along on an average of about

twenty bushels of corn to the acre, proudly defying anybody to teach him

anything about farming out of books, or any white-collared dude from an

agricultural college to show him anything about raising corn. Hadn't he

been raising corn for nigh on forty years? How could there, then, be

anything more for him to learn about its production?

But a little twelve-year-old boy down in what had always been supposed to

be the poor corn lands of Alabama, by the painstaking application of a

little simple knowledge, produced 232 and a fraction bushels of corn on

one acre of land. Other boys in all parts of the South and of the corn

belt began producing from 100 to 200 bushels of corn to the acre in the

same way.

SCIENCE TAKES THE PLACE OF SUPERSTITION

Because man has lacked accurate knowledge about the world around him, he

has been the credulous victim of countless generations of swindlers,

fakers, fortune-tellers, mountebanks, and others experienced in chicanery.

Speculators used to consult clairvoyants, crystal gazers, astrologists

and card-readers for a forecast of business conditions. To-day, through

accurate knowledge based upon statistics relative to fundamental factors

in the business situation, they forecast the future with remarkable

accuracy.

The practice of medicine was once a combination of superstition,

incantation, ignorance and chicanery. In those days people were swept into

eternity by the millions on account of plague, cholera, and other

pestilences. To-day medical practice is based upon knowledge, and people

who are willing to order their lives in accordance with that knowledge not

only recover from their illnesses, but are scarcely ever ill. The ignorant

man pays $1.00 for a small bottle of colored alcohol and water which some

mountebank has convinced him is a panacea for all ills. In his blindness

he hopes to drink health out of that bottle. The man who knows eats

moderately, drinks moderately--if at all--smokes moderately--if at

all--does work for which he is fitted and in which he can be happy,

secures recreation and exercise according to his own particular needs, and

almost never thinks of medicine. Should he need treatment, however, he

goes to a man who has scientific knowledge of diagnosis and materia

medica. The first man, in all likelihood, goes to an early grave,

"stricken down by the hand of a mysterious Providence." The second man

lives to a ripe old age and enjoys life more at eighty than he did at

eight or eighteen.

Fifty years ago, mothers relied upon tradition and maternal instinct in

the care of their babies. More than one-half of all the babies born died

before they were five years old. The wise mother of to-day knows what she

is doing, and, as a result, infant mortality amongst the babies in her

hands becomes an almost negligible quantity.

NEGLECT YIELDS TO SCIENCE

Because we did not know how to take care of them, we neglected our forests

until they became well nigh extinct. To-day, by means of the science of

forestry, we are slowly winning back the priceless heritage we almost

threw away. Because of our ignorance, we neglected the by-products of our

fields, our mines, and our industries, and no one can compute the fortunes

we lost. Through scientific knowledge, we have begun to utilize these

by-products. Some of the greatest of modern industries, and the fortunes

which have grown out of them, are the result.

Selling and advertising used to be done partly by tradition and partly by

instinct, so called. To-day, while they have, perhaps, not been reduced to

exact sciences, they are based more and more upon exact knowledge, so that

merchandizing has become less and less a gamble and more and more a

satisfaction.

Since, through scientific knowledge, man has wrought such miracles in

agriculture, construction, education, commerce, industry, finance,

medicine, war, mining, and practically all of his other activities, it is

time he applied the same scientific methods to that without which all

these wonderful things would never have been executed, namely, his mind

and soul.

SCIENTIFIC KNOWLEDGE OF SELF

In Part One of this book we have attempted to show the benefits which

follow upon self-knowledge as to vocation. But this is only one phase,

after all, of your life and activity. Obedience to the injunction, "know

thyself," will help, also, to solve many of the hard problems you meet in

education, social life, religion, morality, and family relations. The man

who, through character analysis, has a scientific knowledge of himself,

has therein a valuable guide to self-development and self-improvement. He

knows which qualities to cultivate and which to restrain. He knows what

situations and associations to avoid so that his frailties and weaknesses

will handicap him as little as possible.

SCIENTIFIC KNOWLEDGE IN EMPLOYMENT

In Part Two we have shown briefly the application of knowledge of human

nature to the selection, assignment and management of employees. In

common with so many other important matters, this has been left in the

past very largely to superstitious traditions, guesswork, random,

hit-or-miss methods, chicanery, and so-called intuition. Now, for the sake

of his profits, and also for the sake of the fellow human beings with whom

he deals, the wise employer is seeking for and, in many cases, using exact

knowledge.

SCIENTIFIC KNOWLEDGE IN PERSUASION

In Part Three we have referred to the use of character analysis in

persuasion. Without this knowledge, it is the most natural thing in the

world for the man who seeks to persuade others to present to them the

arguments and suggestions which would appeal to him. Long ago some wise

man said: "If you would persuade another, put yourself in his place; look

at the matter through his eyes." 'Twas easier said than done. You cannot

put yourself in another's place or see things from his point of view

unless you know him accurately, which is possible only through the science

of character analysis. We have often found people who have lived together

for a lifetime who neither knew nor understood each other.

SCIENTIFIC KNOWLEDGE IN SOCIAL RELATIONS

Man's fundamental needs are food, drink, clothing, shelter, work,

companionship, and rest. If one of man's fundamental needs is

companionship, then he needs to know how to be successful socially. Most

people deeply feel this need. One of the most frequent questions we are

called upon to answer is: "How can I be a greater social success?" Social

success depends upon personal attractiveness in the broadest sense of that

term and upon a desire to make the most of that attractiveness. Many

people have great social ambitions but, for some reason or other, are so

unattractive that they are social failures. There are others who have

pleasant personalities but who, because of other interests, neglect their

social opportunities.

Personal attractiveness depends, first, upon the development of those

elements which are pleasing to others, such as intelligence, judgment,

reason, memory, sympathy, kindliness, courtesy, tactfulness, refinement, a

sense of humor, decision, adaptability, self-confidence, proper personal

pride, dignity, and perhaps others; second, upon a knowledge of each

individual with whom one comes in contact, so that one knows best how to

gain that person's favorable attention, to arouse his interest, and to

give him pleasure.

Many people are shy, diffident, self-conscious, and painfully embarassed

in the presence of strangers. They feel these deficiencies keenly. They

long, perhaps with an intensity which the naturally self-possessed person

will never know, for that social ease which they so greatly admire. Their

self-consciousness, diffidence and timidity in the presence of others is

very largely the result, first, of a lack of knowledge of themselves and

how to make the most of their own good qualities socially; second, of a

lack of knowledge of other people. It is a human trait deeply ingrained

and going back to the very beginning of life to be afraid of that which we

do not understand. Courage, self-confidence, and self-possession always

come with complete understanding. Therefore, these timid, bashful ones may

find, and many of them have found, greater social ease through a knowledge

of themselves and of others, gained through a study of character analysis.

LOVE AND MARRIAGE

We shall probably not be disputed when we state that, aside from religion,

at least, the most momentous problem in the life of every man and woman is

that of love and marriage.

Says Edward Carpenter: "That there should exist one other person in the

world toward whom all openness of interchange should establish itself,

from whom there should be no concealment; whose body should be as dear to

one, in every part, as one's own; with whom there should be no sense of

Mine or Thine, in property or possession; into whose mind one's thoughts

should naturally flow, as it were, to know themselves and to receive a new

illumination; and between whom and one's self there should be a

spontaneous rebound of sympathy in all the joys and sorrows and

experiences of life; such is, perhaps, one of the dearest wishes of the

soul. For such a union Love must lay the foundation, but patience and

gentle consideration and self-control must work unremittingly to perfect

the structure. At length, each lover comes to know the complexion of the

other's mind; the wants, bodily and mental; the needs; the regrets; the

satisfactions of the other, almost as his or her own--and without

prejudice in favor of self rather than in favor of the other; above all,

both parties come to know, in course of time, and after, perhaps, some

doubts and trials, that the great want, the great need, which holds them

together is not going to fade away into thin air, but is going to become

stronger and more indefeasible as the years go on. There falls a sweet, an

irresistible trust over their relation to each other, which consecrates,

as it were, the double life, making both feel that nothing can now divide;

and robbing each of all desire to remain when death has, indeed (or at

least in outer semblance) removed the other.

"So perfect and gracious a union--even if not always realized--is still, I

say, the bona fide desire of most of those who have ever thought about

such matters."

A HEAVEN ON EARTH

In such a union as the author quoted has here described men and women find

life's deepest and truest joys and satisfactions. In it there is solace

for every sorrow, balm for every wound, renewal of life for every

weariness, comfort for every affliction, a multiplication of every joy, a

doubling of every triumph, encouragement for every fond ambition, and an

inspiration for every struggle. Those who are thus mated and married have

found a true heaven on earth. But such a mating and such a marriage is

not, as many fondly suppose, based solely upon the incident of "falling in

love." If we have no other advice to give the young man or the young woman

than that which has so often been given, "let your heart decide," we

have, indeed, little to offer.

MARRIAGE A PRACTICAL PARTNERSHIP

The marriage relationship is not wholly, or even chiefly, a romantic and

ethereal social union far above and unaffected by material and practical

considerations. While this spiritual union is an essential part of every

true marriage, it cannot exist unless there is also a true union upon

intellectual and physical planes. Marriage is, in one sense, a business

partnership. In another sense, it is an intellectual companionship, and in

still another sense, it is a friendly, social relationship.

A man and a woman are, therefore, mated in the true sense of the word, not

alone by a mysterious and intangible spiritual identity, but by mutual

beliefs, mutual ideas and ideals, mutual or harmonious tastes, mutual

physical attractiveness, and mutual respect and admiration each for the

other's talents, disposition, aptitudes, and character in general. One of

the reasons why there are so many unhappy marriages is because a blind

instinct, which may be purely physical or purely intellectual or purely

psychical, which may be a mere passing fancy, which oftentimes is based

upon the flimsiest and shallowest possible knowledge of each other's

characteristics, is mistaken for love. Many marriages, of course, are

consummated without even the existence of an imagined love--marriages for

convenience, marriages because of pique, marriages arranged by parents or

others. When such a marriage is a happy one, it is, indeed, by virtue of

great good fortune, a happy accident.

KNOWLEDGE THE BASIS OF CHOICE

Since a true marriage, therefore, must encircle with its golden band and

harmonize all of the psychical, intellectual and physical qualities,

activities and interests of two people, it follows that it must be based

upon knowledge as well as intuition. He who would choose a mate must,

first of all, understand himself, so that he may know what qualities will

be most agreeable to him. This may seem unnecessary, but, unfortunately,

it is not. Any man who will compare his youthful tastes and judgment in

regard to women with his mature inclinations will see the truth.

Second, he ought to know before he reaches the point of falling in love,

the disposition and character of those to whom his fancy turns. When

propinquity and mere physical attraction have aroused the emotions of a

young couple, the ardor of their excitement so obscures observation and

judgment that any careful analysis of each other's characteristics is

impossible. Even if such an analysis were possible, one could not be

intelligently made by a mere observation of behavior and conversation,

even under the most advantageous circumstances. As a general rule, young

people associate together in their "company clothes and company manners."

Every possible endeavor is made to show forth that which is considered to

be most desirable and to conceal, so far as possible, that which may be

undesirable. Even traits and tendencies which do manifest themselves do so

under disguise, as it were, and their full seriousness is not recognized.

In fact, many a young man and young woman have found the very

characteristics which appeared most charming in a lover or sweetheart the

ugly rock upon which marital happiness was wrecked.

"CHARMS" WHICH PROVE DEADLY

For example, many girls admire rather fast young men. But few wives find

happiness with drunken, gambling, unfaithful husbands. Many young women

experience a delightful thrill of interest in the young man who is

inclined to be somewhat authoritative. But few wives submit with pleasure

to the exactions of a domineering husband. Some young women find a gay,

careless irresponsibility charming in a lover but bitterly resent having

to shoulder all the burdens of financing and maintaining a home.

In a similar way, some men admire dimpled, pouting girls, but they

cordially detest whimpering, whining wives. Most men are flattered by an

air of helpless dependence in a sweetheart, but they soon grow tired of a

wife who cannot think and act for herself and who is, perhaps, an

imaginary or real invalid.

These characteristics in both men and women may be mere affectations and

mannerisms, assumed for the purpose of imagined allurement and charm. Or

they may be bedded deep in the character. Only a scientific knowledge of

human nature will reveal the truth.

KNOWLEDGE IN MARITAL RELATIONS

No matter how truly mated a man and woman may be, life-long happiness in

the marriage relation depends upon mutual understanding. Many a noble ship

of matrimony has been wrecked hopelessly upon the jagged rocks of

misunderstanding. Character analysis opens the eyes, reveals tendencies

and motives and offers true knowledge as a guide to the making of one's

self truly lovable, and the finding and bringing out in the other of

lovable qualities.

An intelligent woman of thirty once said to us: "I could never get along

with my father. As soon as I began to have a mind of my own, he and I

clashed, notwithstanding the fact that I loved him and he idolized me.

After I had married and left home, my love for him frequently drew me back

under his roof for a visit. But before I had been there a week we had

somehow managed to have a bitter quarrel and separated in anger. After I

learned to apply the principles of character analysis, I returned home on

a visit and the first thing I did was to analyze father. For the first

time in my life I understood him. Since that time we have never clashed,

and my visits with him are a great joy to me as well as to him."

We have in our files a sheaf of letters from both men and women telling of

the regaining of a lost paradise through mutual knowledge and mutual

understanding.

THE SCIENCE OF CHARACTER ANALYSIS NOT A CURE-ALL

We do not offer the science of character analysis as a panacea. We have

already emphasized the fact that mere knowledge of one's true vocation is

not enough for an unqualified success in it. We do not believe that

character analysis alone will solve the age-long problem of capital and

labor, nor do we hold forth the promise that a scientific knowledge of

human nature will enable every individual who obtains it to be uniformly

successful in selling, advertising, public speaking legal practice, and

other forms of persuasion. The serious and intricate puzzles of social

life will find no golden key which unlocks them all in the science of

character analysis. The supreme problems of love, marriage, marital

relations, divorce, and family life are far beyond the limited scope of

character analysis for their complete solution. Human life; human

efficiency; human mental, moral, and physical development; human

civilization in all of its aspects, are a matter of slow evolution, with

many a slip backward. He is either self-deceived or a charlatan who claims

to have found that which will enable the race to arrive at perfection in a

single bound.

On the other hand, just so far as even one spark of true knowledge is a

light on the way, to the degree in which one little adjustment helps men

to harmonize with nature and her eternal forces, and in the measure in

which one solid step adds to the causeway which man is building out of the

mire of ignorance to the heights of wisdom--in so much is the science of

character analysis an aid to man and his striving toward perfection and

happiness.

THE END

APPENDIX

REQUIREMENTS OF THE PRINCIPAL VOCATIONS

NOTE.--In the following lists the principal physical, intellectual,

emotional and volitional qualifications needful for success in a number of

representative vocations are given. The list of vocations is general, not

detailed, and is by no means exhaustive. The qualifications suggested are

also somewhat general in their nature. The list, therefore, is a valuable

guide to the general vocation for which an individual may be fitted, but

should be supplemented with much more detailed and specific analysis in

order to determine his exact place in that vocation. We have used the

words "Activity" and "Inactivity" in listing physical requirements. These

refer to the man of bone and muscle, in the first case; to the physically

frail or the fat man, in the second.

ADVERTISING

Good Health

PHYSICAL Exuberant Vitality

Energy

Originality

Practical Judgment

Keen Observation

Appreciation of Form, Color, and Proportion

Resourcefulness

Mental Industry

INTELLECTUAL Foresight

Knowledge of Human Nature

Constructive Ability

Command of Language

Analytical Powers

Critical Faculties

Method, Orderliness

Sense of Humor

Optimism

Ambition

Sympathy

Friendliness

EMOTIONAL Courage

Love of Beauty

Honesty

Enthusiasm

Ideals

Decision

Initiative

VOLITIONAL Persistence

Thoroughness

Aggressiveness

Self-control

AGRICULTURE

Health

Energy

Endurance

PHYSICAL Skill

Strength

Activity

Medium or Medium Fine Texture

Elastic Consistency

Keen Observation

Practical Judgment

Analytical Ability

Accuracy

Foresight

INTELLECTUAL Method, Order, System

Constructive Ability

Mechanical Ability

Imitativeness

Memory

Mastery of Detail

Honesty--Prudence

Love of Nature

EMOTIONAL Love of Beauty, Optimism

Obedience

Dependableness

Teachableness

Industry, Perseverance

VOLITIONAL Thoroughness, Patience

Carefulness

ARCHITECTURE

Health

PHYSICAL Skill

Inactivity

Fine Texture

Keen Observation

Appreciation of Form, Color, Proportion, Line Distance

Constructive Ability

Mathematics

Memory

INTELLECTUAL Concentration, Language

Accuracy

Originality

System, Order, Plan, Method

Resourcefulness

Artistic Sense

Honesty

Love of Beauty

Enthusiasm, Friendliness

EMOTIONAL Courage

Ambition

Dependability

Prudence

Decision

Initiative

Persistence

VOLITIONAL Thoroughness

Carefulness

Patience

Executive Ability

ART

Health

PHYSICAL Skill

Nerve Control

Endurance

Keen Observation

Fine Appreciation of Form, Color, Proportion

Memory

Originality

INTELLECTUAL Concentration

Constructive Ability

Mental Industry

Mastery of Detail

Artistic Sense

Honesty

Love of Truth

EMOTIONAL Love of Beauty

Enthusiasm

Responsiveness

Courage

Industry

VOLITIONAL Perseverance

Capacity for Taking Pains

Patience

ATHLETICS

Health

Nerve Control

Vitality

PHYSICAL Endurance

Strength, Energy

Skill

Activity, Agility

Speed

Keen Observation, Quick Thought

Appreciation of Weight, Size, Distance, Location

Practical Judgment

INTELLECTUAL Foresight

Accuracy

Knowledge of Human Nature

Language

Honesty

Optimism

Ambition, Love of Applause

EMOTIONAL Enthusiasm

Loyalty, Obedience

Self Confidence

Poise

Self Control

Industry

Decision

Initiative

VOLITIONAL Aggressiveness

Co-operation

Perseverance

Patience

Carefulness

AUTHORSHIP

Health

PHYSICAL Endurance

Vigor

Alertness

Keen Observation, Philosophy

Reason, Judgment

Criticism, Memory

Language, Analysis

INTELLECTUAL Knowledge of Human Nature

Knowledge of Life

Originality, Constructiveness

Sense of Humor

Teachableness

Artistic Sense

Honesty

Optimism

Love of Truth

Enthusiasm

Strong Convictions

Impartiality

EMOTIONAL Love of Beauty

Courage (Not Easily Discouraged)

Ideals

Earnestness

Loyalty

Poise

Calmness

Industry, Perseverance

VOLITIONAL Accuracy, Patience

Capacity for Drudgery

CLERICAL WORK

Health

PHYSICAL Endurance

Inactivity

Medium Fine to Fine Texture

Keen Observation, Alertness, Quickness

Practical Judgment

Memory

Accuracy

INTELLECTUAL Imitativeness

Mastery of Detail

Concentration

System, Order, Method

Teachableness

Honesty

Prudence

EMOTIONAL Loyalty

Obedience

Dependableness

Contentment

Industry

Initiative

Thoroughness

VOLITIONAL Patience

Carefulness

Tactfulness

Economy

Punctuality

CONSTRUCTION

Health

Strength

PHYSICAL Activity

Energy

Skill

Endurance

Keen Observation, Alertness

Practical Judgment

Appreciation of Weight, Size, Distance

Constructive Ability

INTELLECTUAL Mathematics, Mechanical Sense

Knowledge of Human Nature

Memory, Accuracy

System, Order, Method, Plan

Imitativeness

Honesty

Courage

EMOTIONAL Prudence

Dependableness

Enthusiasm

Industry

Initiative

Resourcefulness

Persistence

VOLITIONAL Thoroughness

Aggressiveness

Patience

Carefulness

Executive Ability

Economy

EDUCATION

Health

PHYSICAL Good Appearance

Endurance

Inactivity

Fair to Keen Observation, Reason

Memory, Accuracy

Language, Knowledge of Human Nature

INTELLECTUAL Logic, Analysis

Criticism, Sense of Humor

Concentration

Order, System, Plan

Honesty

Truthfulness

Love of Children, Sympathy

EMOTIONAL Justice, Loyalty, Friendliness

Enthusiasm, Courage

Faith, Ideals

Contentment

Earnestness

Industry

Perseverance

Thoroughness

Patience

VOLITIONAL Tactfulness

Executive Ability

Self Control

Patience

Punctuality

ENGINEERING

Health

PHYSICAL Skill

Endurance

Activity

Keen Observation, Alertness

Originality, Resourcefulness

Constructive Ability

Concentration, Mathematics

INTELLECTUAL Mechanics, Practicality

Foresight, Analysis, Criticism, Exactitude

Mastery of Detail

Language, Accuracy

Order, System, Method, Plan

Inventiveness

Honesty

Enthusiasm

EMOTIONAL Courage

Calmness

Dependableness

Impartiality

Industry, Tactfulness

Initiative, Executive Ability

Thoroughness

VOLITIONAL Perseverance, Ambition

Aggressiveness, Economy

Carefulness

Patience

EXPLORATION

Health

Strength

PHYSICAL Vitality, Coarse Texture

Endurance

Activity

Skill

Keen Observation, Alertness, Quickness

Memory, Practicality

INTELLECTUAL Originality, Resourcefulness

Foresight, Knowledge of Human Nature

Accuracy

Honesty

Love of Nature

Courage

Friendliness

Prudence

EMOTIONAL Enthusiasm

Optimism

Obedience

Dependableness

Justice

Ambition

Industry

Initiative

Decision

VOLITIONAL Thoroughness

Patience

Carefulness

Tactfulness

Executive

Ability

FINANCIAL

Health

PHYSICAL Vitality

Endurance

Inactivity

Keen Observation, Alertness

Sound Practical Judgment

Financial Sense

Mathematics

INTELLECTUAL Memory, Accuracy

Foresight, Knowledge of Human Nature

Imitativeness

Order, System, Method, Plan

Organizing Ability

Honesty

Dependableness

Conservatism

Prudence

EMOTIONAL Constancy

Justice

Courage

Faith

Industry

Executive Ability

Initiative

Thoroughness

VOLITIONAL Patience

Carefulness

Tactfulness

Ambition

Economy

FISHING and HUNTING

Health

Endurance

Nerve Control

PHYSICAL Vitality

Skill

Strength

Activity

Keen Observation, Alertness, Quickness

INTELLECTUAL Practicality, Memory

Appreciation of Weight, Size and Distance

Accuracy, Resourcefulness

Courage

Love of Nature

EMOTIONAL Enthusiasm

Prudence

Love of Conquest

Decision, Initiative

VOLITIONAL Thoroughness, Patience

Self-control, Carefulness

FORESTRY

Health

Strength

PHYSICAL Endurance

Activity

Skill

Keen

Observation, Alertness, Quickness

Analysis, Criticism

INTELLECTUAL Concentration, Memory

Practicality, Accuracy

Initiativeness, Order, System, Method, Plan

Teachableness, Constructive Ability

Honesty

Love of Nature

Love of Beauty

EMOTIONAL Loyalty, Obedience

Dependableness

Enthusiasm, Love of Solitude

Optimism, Faith

Courage, Prudence

Industry

Decision

Initiative

Patience

VOLITIONAL Perseverance

Self-control

Carefulness

Executive Ability

Economy

HOTEL AND RESTAURANT

Health

PHYSICAL Vitality

Good Appearance

Inactivity

Keen Observation, Alertness

Keen Sense of Taste

Appreciation of Color, Form, Proportion, etc.

Practicality, Knowledge of Human Nature

INTELLECTUAL Financial Judgment

System, Order, Method, Plan

Cleanliness, Neatness

Memory, Language

Originality, Constructive Ability

Honesty

Prudence

Friendliness

Obedience

EMOTIONAL Optimism

Desire to Please

Cheerfulness

Sympathy

Justice

Courage

Industry

Tactfulness

Executive Ability

Economy

VOLITIONAL Initiative

Efficiency

Carefulness

Thoroughness

Patience

Self-control

INVENTION

Health

PHYSICAL Endurance

Skill

Keen

Observation, Alertness

Constructive Ability, Accuracy

INTELLECTUAL Originality, Resourcefulness

Concentration, Foresight

Practical Judgment Inventiveness

Honesty

Optimism

EMOTIONAL Courage

Enthusiasm

Faith

Ideals

Industry

Perseverance

Initiative

Thoroughness

VOLITIONAL Patience

Carefulness

Self-control

Ambition

Economy

JOURNALISM

Health

PHYSICAL Exuberant Vitality

Endurance

Activity

Keen Observation, Alertness

Knowledge of Human Nature

Memory, Language

INTELLECTUAL Sense of Humor

Concentration, Judgment

Foresight, Accuracy

Originality, Constructive Ability

Honesty

Courage

Sympathy

Love of Beauty

EMOTIONAL Enthusiasm

Self-Confidence

Friendliness

Love of People

Interest in People

Industry

Initiative

Decision

VOLITIONAL Aggressiveness

Tactfulness

Diplomacy

Ambition

LAW

Health

Vitality

PHYSICAL Endurance

Good Appearance

Observation, Alertness

Concentration, Practicality

Reason, Logic, Language

Memory, Foresight

INTELLECTUAL Knowledge of Human Nature

Accuracy, Originality

Resourcefulness

Sense of Humor

Order, System, Method, Plan

Honesty, Courage

Fighting Ability, Love of Conquest

Justice

EMOTIONAL Enthusiasm, Loyalty

Dependableness, Prudence

Optimism, Friendliness

Impartiality

Industry, Initiative

Persistence, Thoroughness

VOLITIONAL Carefulness, Patience

Tactfulness, Diplomacy

Ambition

MANUFACTURING

Health

Endurance

PHYSICAL Vitality

Activity

Skill

Keen Observation, Alertness

Practicality, Judgment

Mechanical Sense

Financial Judgment

INTELLECTUAL Foresight, Knowledge of Human Nature

Accuracy, Originality

Order, System, Method, Plan

Constructive Ability

Efficiency

Honesty, Courage

Justice, Loyalty, Co-operation

Prudence

Conservatism

EMOTIONAL Constancy

Love of Achievement

Dependableness

Optimism

Faith, Friendliness

Industry

Tactfulness

Initiative

Executive Ability

VOLITIONAL Thoroughness

Self-control

Patience

Ambition

Carefulness

Economy

MECHANICS

Health

Endurance

PHYSICAL Vitality

Activity

Skill

Keen Observation, Alertness

Practicality, Judgment

Mechanical Sense

Financial Judgment

INTELLECTUAL Foresight, Knowledge of Human Nature

Accuracy, Originality

Order, System, Method, Plan

Constructive Ability

Efficiency

Honesty, Courage

Justice, Loyalty, Co-operation

Prudence

Conservatism

EMOTIONAL Constancy

Love of Achievement

Dependableness

Optimism

Faith, Friendliness

Industry

Tactfulness

Initiative

Executive

Ability

VOLITIONAL Thoroughness

Self-control

Patience

Ambition

Carefulness

Economy

MEDICINE

Health

Endurance

Vitality

PHYSICAL Strength

Activity

Skill

Good Appearance

Keen Observation, Alertness

Criticism, Practicality, Accuracy

Common Sense

INTELLECTUAL Knowledge of Human Nature

Analysis, Logic, Language

Memory, Intuition

Imitativeness, Sense of Humor

Resourcefulness

Honesty, Courage, Sympathy

Love of People, Love of Helping

Liking for Human Bodies

EMOTIONAL Loyalty, Dependableness

Constancy, Optimism

Cheerfulness, Faith

Secretiveness, Prudence

Industry, Initiative Aggressiveness

VOLITIONAL Patience, Carefulness

Tactfulness, Diplomacy, Self-control

Calmness, Economy

MERCHANDISE

Health, Inactivity

Vitality

PHYSICAL Good Appearance

Endurance

Commercial Sense

Knowledge of Human Nature

Appreciation of Color, Form, Size

Proportion and Taste

INTELLECTUAL Memory, Practicality, Judgment

Financial Sense, Language

Foresight, Originality

Order, System, Method, Plan

Sense of Humor

Efficiency

Honesty, Justice, Kindness

Desire to Please, Friendliness

EMOTIONAL Prudence, Optimism, Cheerfulness

Enthusiasm, Self-confidence

Calmness in Emergencies, Service

Industry

Patience

Decision

Self-control

Persistence

VOLITIONAL Thoroughness

Aggressiveness

Tactfulness

Executive Ability

Ambition

Economy

MINING

Health

Strength

Energy

PHYSICAL Activity

Endurance

Skill

Coarse Texture

Keen Observation, Alertness

INTELLECTUAL Accuracy, Mathematics

Analysis, Practicality

Honesty

Courage

EMOTIONAL Prudence

Dependableness

Optimism

Industry

Decision

Initiative

VOLITIONAL Perseverance

Patience

Carefulness

Self-control

MINISTRY

Health

PHYSICAL Endurance

Vitality

Good Appearance

Thoughtfulness

Language

INTELLECTUAL Knowledge of Human Nature

Logic, Reason

Memory

Sense of Humor

Honesty, Love of Truth

Love of Humanity, Friendliness

Optimism, Cheerfulness

EMOTIONAL Hope, Faith, Courage

Contentment, Unselfishness, Sympathy

Loyalty, Enthusiasm

Earnestness

Initiative

Perseverance

VOLITIONAL Patience

Tactfulness

Self-control

Economy

MUSIC

Health

Endurance

PHYSICAL Good Appearance

Vitality

Skill

Sense of Rhythm

Sense of Tune

Knowledge of Human Nature

INTELLECTUAL Mathematics

Language

Accuracy

Originality

Love, Sympathy

Love of Beauty

Enthusiasm

EMOTIONAL Responsiveness

Courage

Ambition

Love of Applause

Industry

Perseverance

VOLITIONAL Patience

Tactfulness

Ambition

PERSONAL SERVICE

Health

PHYSICAL Neatness

Good Appearance

Endurance, Activity

Observation, Alertness

Knowledge of Human

Nature Memory, Practicality

INTELLECTUAL Foresight, Accuracy

Imitativeness

Order, System, Method, Plan

Judgment, Teachableness

Honesty, Respectfulness

Courtesy, Loyalty

EMOTIONAL Obedience, Dependableness

Prudence, Faith

Contentment, Friendliness

Desire to Please, Constancy

Industry

Patience

Perseverance

VOLITIONAL Carefulness

Self-control

Tactfulness

Economy

Punctuality

PHILOSOPHY

Health

PHYSICAL Vitality

Inactivity

Good Appearance

Reason, Logic, Analysis

Meditation, Reflection

Knowledge of Human Nature

INTELLECTUAL Memory, Originality

Order

Constructive Ability

Language

Sense of Humor

Honesty

Truthfulness

EMOTIONAL Love of Humanity

Calmness

Impartiality

Industry

VOLITIONAL Patience

Perseverance

Self-control

PLATFORM

Health

Vitality

Endurance

PHYSICAL Energy

Good Appearance

Good Voice

Good Enunciation

Memory, Logic

Language

Knowledge of Human Nature

INTELLECTUAL Foresight, Originality

Dramatic Sense

Constructive Ability

Sense of Humor

Honesty, Truthfulness

Courage, Enthusiasm

Friendliness, Love of People

EMOTIONAL Self-possession, Self-confidence

Enthusiasm, Sympathy

Faith, Optimism

Love of Applause

Ideals, Earnestness

Industry, Aggressiveness

VOLITIONAL Initiative, Diplomacy

Tact, Courtesy, Ambition

Patience, Self-control

POLITICS

Health

PHYSICAL Vitality

Endurance

Good Appearance

Keen Observation

Practical Judgment

Knowledge of Human Nature

INTELLECTUAL Memory of Names and Faces

Foresight

Constructive Ability

Sense of Humor

Language, Commercial Sense

Faithfulness to Promises

Courage, Justice

Loyalty, Obedience

EMOTIONAL Enthusiasm, Prudence

Love of Power, Faith

Optimism, Secretiveness

Love of Applause, Love of People

Friendliness

Industry, Aggressiveness

VOLITIONAL Initiative, Executive Ability

Ambition, Patience

Carefulness, Diplomacy, Courtesy, Tact

SCIENTIFIC RESEARCH

Health

Endurance

PHYSICAL Keen Eyesight

Good Hearing

Inactivity

Keen Observation, Criticism

Analysis, Memory

INTELLECTUAL Judgment, Accuracy, Concentration

Order, System, Method, Plan

Originality

Honesty, Truthfulness

Love of Nature, Curiosity

EMOTIONAL Dependableness, Constancy

Prudence, Contentment

Earnestness

Calmness, Impartiality

Industry

Patience

Perseverance

VOLITIONAL Initiative

Carefulness

Perseverance

Economy

SELLING

Health

Vitality

Endurance

PHYSICAL Good Appearance

Neatness

Good Voice

Good Enunciation

Abundant Energy

Keen Observation

Practical Judgment

Knowledge of Human Nature

Memory, Logic

INTELLECTUAL Language

Commercial Sense

Foresight, Originality

Order, System, Method, Plan

Constructive Ability Sense of Humor

Honesty, Truthfulness

Courage, Self-confidence

Love of People, Desire to Please

EMOTIONAL Sympathy, Loyalty

Justice, Dependableness

Enthusiasm, Faith Optimism, Cheerfulness

Ideals, Earnestness

Decision, Action, Industry

VOLITIONAL Perseverance, Aggressiveness

Patience, Self-control, Carefulness

Diplomacy, Tact, Courtesy, Ambition

SOCIAL SERVICE

Health

Vitality

PHYSICAL Endurance

Activity

Good Appearance

Knowledge of Human Nature

Language, Practical Judgment

INTELLECTUAL Order, System, Method, Plan

Memory

Sense of Humor

Organizing Ability

Love of Humanity

Friendliness

Honesty, Truthfulness

EMOTIONAL Sympathy, Justice

Loyalty, Courage

Faith, Optimism, Ideals

Contentment, Earnestness

Industry, Initiative

Persistence, Patience

VOLITIONAL Self-control, Diplomacy

Courtesy, Tact

Executive Ability

Economy

SURGERY

Health, Medium Fine Texture

Endurance

PHYSICAL Skill

Activity

Good Appearance

Keen Observation, Alertness

Practicality, Judgment

Memory, Concentration

Appreciation of Form, Distance, Location

INTELLECTUAL Foresight, Accuracy

Imitativeness

Order, System, Method, Plan

Constructive Ability

Knowledge of Human Nature

Resourcefulness

Honesty, Courage

Love of Humanity

Love of Healing

EMOTIONAL Prudence, Dependableness

Constancy, Self-confidence

Optimism, Cheerfulness

Faith, Hope, Friendliness

Calmness

Industry, Decision

VOLITIONAL Thoroughness, Carefulness

Tactfulness, Self-control

Economy

STAGE

Health

Endurance

Vitality, Energy

Good Appearance

PHYSICAL Good Voice

Good Enunciation

Gracefulness

Charm

Activity

Keen Observation, Alertness

Memory, Language

Concentration

INTELLECTUAL Judgment, Foresight

Knowledge of Human Nature

Dramatic Sense

Originality, Imitativeness

Sense of Humor

Responsiveness, Courage

Sympathy, Love of Humanity

Self-confidence, Love of Applause

EMOTIONAL Enthusiasm, Faith

Optimism, Cheerfulness

Ideals, Earnestness

Love of Travel and Excitement

Friendliness

Industry, Perseverance

Initiative, Thoroughness

VOLITIONAL Patience, Carefulness

Mastery of Detail, Diplomacy

Ambition

STATISTICS

Health

PHYSICAL Endurance

Inactivity

Keen Observation, Memory

Criticism, Analysis

Mathematics

INTELLECTUAL Concentration

Accuracy

Order, System, Method, Plan

Practicality

Honesty, Truthfulness

Curiosity, Dependableness

EMOTIONAL Constancy, Prudence

Contentment

Earnestness

Industry, Perseverance

VOLITIONAL Patience, Carefulness

Self-control

Economy

THEOLOGY

Health

PHYSICAL Vitality

Good Appearance

Inactivity

Thoughtfulness

Meditation, Memory

INTELLECTUAL Language

Knowledge of Human Nature

Imitativeness

Constructive Ability

Honesty, Truthfulness

Justice, Loyalty

EMOTIONAL Love of Humanity

Love of Study

Religion, Faith

Ideals, Contentment

Industry

VOLITIONAL Perseverance

Patience

Economy

TRANSPORTATION

Health

Endurance

Vitality

Activity

PHYSICAL Energy

Good Eyesight

Good Hearing

Skill

Quickness

Agility

Keen Observation, Practicality

Alertness, Judgment

Memory, Foresight

Financial Sense

INTELLECTUAL Accuracy, Originality

Order, System, Method, Plan

Constructive Ability

Knowledge of Human Nature

Teachableness, Organizing Ability

Honesty, Courage

Love of Travel, Desire to Please

EMOTIONAL Loyalty, Obedience

Dependableness

Prudence, Optimism

Industry, Persistence

VOLITIONAL Initiative, Executive

Ability Discipline, Ambition

Economy, Punctuality

The Job, the Man, the Boss

by

Katherine M.H. Blackford, M.D.

and

Arthur Newcomb

The book is _scientific_, because it is organized knowledge based upon

verified facts.

It is _practical_, because it has grown out of fifteen years' experience

in advising young men and young women in the choice of their vocations;

counseling employers in choosing, placing, handling and training employees;

investigating industrial and commercial institutions for the purpose of

professional advice upon efficiency in general and increasing the

efficiency of employees in particular; in the installation, operation, and

supervision of employment departments under the _Blackford Employment

Plan_.

It is _definite_, because it recounts in detail the operation of this

Plan, reproducing all forms and blanks used.

It is _clear_, because the story is simply told and illustrated with many

reproductions of photographs.

ARE YOU AN EMPLOYER?

You will find here, fully explained, the scientific basis of

employment--the fundamental principles upon which an efficient working

force is organized. These are not mere theories but are the same

principles upon which all successful employers and managers have built.

Here is a _plan_, too, fully tested in practice, and now in use by many

firms.

Every phase of the relationship between employer and employee is treated

from the standpoint of sound theory and successful practice. These include

_analysing_ the _job_ and the _man_, _choosing executives_, the _art_ of

_handling men_, and _educating employees_.

ARE YOU AN EMPLOYEE?

You want a reliable basis for the analysis of your job, yourself, and your

boss.

You want to know whether you are the man for your job--and, if not, why

not--and what is the remedy.

You want to know why you don't get along with your boss--if you don't--and

what is the _right kind of boss for you._

ARE YOU IN DOUBT ABOUT YOUR VOCATION?

You will find here much that will be helpful to you in solving the

problem.

ARE YOU A PARENT, A TEACHER, A SOCIAL WORKER?

This book analyzes clearly the _Vocational Problem_, and suggests a

practical and effective solution.

ARE YOU A STUDENT OF HUMAN NATURE?

The Job, The Man, The Boss contains _much new material_, the result of

recent research and experimentation, NEVER BEFORE PUBLISHED. This throws

light upon some of the most important phases of the science of character

analysis.

"A timely book is this volume of the Newcombs. It has been waited for by

students of management, who have recognized the need of all possible help

in placing the right man in the right job. . . . It is so rich in

suggestion that mere reading, let alone study of the book, is highly

profitable and not without its conviction that the authors have more than

an academic knowledge of the selection and placing of men in work and that

gradually we shall be evolving a science in analyzing 'human capabilities

so far as anything exact is possible in this realm."--Iron Age, July 2,

1914.

There is something--perhaps many things--of vital importance to you in

this book.

Price, bound in cloth, postpaid, $1.75.

Blackford Publishers Inc. 50 East 42 St. New York

_The Science of_ _Character Analysis_ _By the Observational Method_

BY

KATHERINE M.H. BLACKFORD, M.D.

* * * * *

A complete course of 22 lessons.

Illustrated with hundreds of halftones from photographs.

Accompanied by charts.

Thousands of students and graduates testify to practical and monetary

benefits from use of knowledge and skill in analyzing character resulting

from study of this course.

The material in this course, together with Dr. Blackford's educational

service, is sufficient to make the student an expert judge of character.

Whether or not he becomes expert depends upon his natural ability and the

diligence with which he studies and practices. Certain it is that the

course will give any faithful student at least a better knowledge of his

fellow men.

Write for complete information.

* * * * *

Blackford Publishers Inc 50 East 42nd St. New York

[Illustration: Character Craft-The Character Analysis Game]

_The NEW Character Analysis Game_

Character Craft, prepared under the direction of Dr. Katherine M.H.

Blackford, consists of countless sections of heads, eyes, noses, mouths,

chins, etc., from which you can build anybody's picture, and by referring

to the keybook you'll see what characteristics accompany such features.

A character analysis party is a fascinating entertainment--the game is

helpful to students and constructive for children. Study and practice will

enable anybody to understand the characteristics of people they meet, and

form accurate impressions of their personalities.

Sections made of coated 8-ply bristol; packed in attractive, well-built

box, six 18 x 12 inches, with handsome cover lithographed in 8 colors.

Sent direct, charges prepaid, upon receipt of price, $2.00.

Blackford Publishers Inc. 50 East 42nd St. New York

Analyzing Character The New Science of Judging Men; Misfits in Business, the Home and Social Life · 第 14 / 14 章