A SUCCESSFUL AUCTIONEER--PLAYING A DOUBLE ROLE--ILLUSTRATING AN AUCTION
SALE.
My success as an auctioneer was assured from the result of my first
sale. I soon learned that it required only hard study and close
application to make it a profitable business.
I did not give up my furniture polish, but as soon as possible bought an
extra suit of clothes, a silk hat and a wig with which to change my
appearance from a polish-vender to an auctioneer. I would peddle from
house to house during the day in a dark suit and Derby hat, with my hair
clipped close to my head, while in the evening I would appear on the
auction-wagon attired in a flashy, plaid suit, a blonde wig and silk
hat. In no instance was my identity ever discovered.
We used to have a great deal of sport at the hotels, where I invariably
registered and represented myself as a polish vender, and never
intimated that I was connected with the auction party.
As soon as the time drew near to open the sale I would go to my room,
dress for the occasion and suddenly appear at the hotel office ready for
business; and as soon as the wagon was driven to the door ready for the
parade, I would climb in and perform my part of the programme.
It was usually a query with hotel clerks and porters, who the auctioneer
could be and where he slept and took his meals.
My reason for thus disguising myself was to satisfy my employer, who
feared that the polish business would in some degree injure the auction
sales.
I made auctioneering my constant study, jotting down every saying that
suggested itself to me, and giving it a great deal of thought at odd
times. In the morning, at noon, and while walking from house to house I
conjured up all sorts of expressions.
Consequently I manufactured a large variety of comical descriptive talk
on all lines of goods we handled, besides an endless variety of funny
sayings and jokes with which to hold and entertain my audiences.
By reading a good deal and carefully listening to every thing that was
said in my presence I was constantly catching on to something new which
I combined with something original. I very soon found myself not only
rated equal to the average auctioneer, but almost invariably on my daily
trips selling polish I would be asked if I "had heard that auctioneer
the night before," and then would follow the highest commendation of his
ability.
This of course had a tendency to elevate me in my own estimation, and
was no doubt a motive power to urge me on to success. But under the
circumstances of not daring to make my identity known, I was unable to
share in the glory that my egotism would naturally crave for.
I became satisfied, at any rate, that I had "struck my gait," and at
once became wrapped up soul and body in the business.
In a few weeks my employer suggested that we let the musicians go, as he
was convinced that I was able to entertain my audiences sufficiently
without them. I agreed with him and we very soon learned that our sales
were better than with them.
The music seemed to divide the attention of the people, besides
suggesting more pleasure than business.
My commission was increased from five to seven per cent. as soon as
this fact was demonstrated.
Before quitting the business I was successful in acquiring a general
line of talk on suspenders, shoe-laces, combs, brushes, handkerchiefs,
hose, pocket-knives, razors, pencils, pins, stationery, towels,
table-cloths, and in fact everything belonging to this line of goods,
together with an endless variety of jokes and sayings used during and
immediately after each sale.
My sales were made on what is termed the down-hill plan, or Dutch
Auction, instead of to the highest bidder, as is common in selling farm
implements and stock. I would first describe the quality of the article
for sale, and after placing its price as high as it usually sold at,
would then run it down to our lowest bottom price, and as soon as a sale
was made, proceed to duplicate and sell off as many of them as possible
in a single run; and then introduce something else.
To give the reader a more definite knowledge of the manner of conducting
this business and describing the goods, I will give an illustration on
one or two articles, including a few sayings frequently used between
sales. It should be borne in mind that as soon as I opened my sale I
began talking at lightning speed, and talked incessantly from that
moment till its final close, which usually lasted two to four hours. I
have talked six hours, incessantly, but it is very exhausting and
wearing, and could not be kept up.
To hold the people and keep them buying, it was necessary to entertain
them with a variety of talk. Whenever a sale was made, I would cry out
at the top of my voice:
"Sold again;" and would not lose a chance then to add some joke or
saying that would be likely to amuse the crowd, before offering another
lot.
I will now illustrate a sale on "Soap:"
"My friends, the next article I will offer for your inspection is
the homa jona, radical, tragical, incomprehensible compound extract
of the double-distilled rute-te-tute toilet soap.
"_T-a-l-k_ about your astronomical calculation and scientific
investigation, but the man who invented this soap, studied for one
hundred years. As he _d-o-v-e_ into the deep, _d-a-r-k_ mysteries
of chemical analysis, he solved the problem that _n-o_ man born
could be an honest Christian without the use of soap.
"Take a smell of it, gentlemen, eat a cake of it, and if you don't
like it, spit it out. I'll guarantee it to remove tar, pitch,
paint, oil or varnish from your clothing; it will remove stains
from your conscience, pimples from your face, dandruff from your
head, and whiskey from your stomach; it will enamel your teeth,
strengthen your nerves, purify your blood, curl your hair, relax
your muscles and put a smile on your face an inch and-a-half thick;
time will never wear it away; it's a sure cure for bald heads,
scald heads, bloody noses, chapped hands, or dirty feet. * * *
"Now, gentlemen, I have here an extra fine toilet soap that you
can't buy in your city for less than ten cents a cake. But I'm here
my friends, to give you bargains." (Then counting them out, one
cake at a time):
"I'll give you one cake for ten, two for twenty, three of 'em for
thirty, four for forty, five for fifty and six for sixty cents.
Yes, you lucky cusses, I'll see if there's a God in Israel. Here,
I'll wrap them up for
fifty-five--fifty--forty-five--forty--thirty-five, thirty. There! I
hope never to see my Mary Ann or the back of my neck if a quarter
of a dollar don't buy the whole lot. Remember, twenty-five cents;
two dimes and-a-half will neither make nor break you, buy you a
farm, set you up in business or take you out of the poor-house.
"Is there a gentleman in the crowd now who will take this lot for
twenty-five cents?"
(When some one cries out, "I'll take 'em,")--
"Take 'em, I should think you would take 'em. I took 'em, too; but
I took 'em when the man was asleep, or I never could sell 'em for
the money. Will it make any difference to you, sir, if I give you
six more cakes in the bargain?--(throwing in six more.) All right,
my friends.
"You can't give in vain to a good cause. Remember, 'God loveth a
cheerful giver.' Now gentlemen, who'll have the next, last, and
only remaining lot for the money? Here's one, another makes two,
one more are three, another makes four, one more are five and one
are six, and six more added make another dozen, the only remaining
lot for the money. And sold again.
"Not sold, but morally and Christianly given away; where Christians
dwell blessings freely flow; I'm here to dispense blessings with a
free and liberal hand. Ah, you lucky sinners, I have just one more
lot--the last and only remaining one. Who'll have it? And sold
again. The fountains of joy still come rushing along, the deeper we
go the sweeter we get and the next song will be a dance. Well, dog
my riggin', if here ain't another dozen cakes. And who'll take them
along for the same money? Sold again! Not sold, but given away. He
that giveth to the poor lendeth to the Lord and when he dies he'll
go to Georgetown by the short-line.
"Well, there, gentlemen, I've soaped you to death. The next article
I'll call your attention to is a fine Eagle rubber-tipped pencil
with the lead running all the way through it and half way back
again, and a pencil you can't buy in the regular way for less than
ten cents. Now, gentlemen, after sharpening this pencil to a fine
point, I propose to give you a specimen of my penmanship. I presume
I'm the finest penman who ever visited your city.
"And I will wager one hundred dollars to fifty that I can beat any
man in your town writing two different and distinct hands." (Then
hold up a piece of paper or paste-board and commence writing on
it.)
"You will notice, my friends, that I write one hand that no man in
the world can read but myself, and another hand that myself nor any
other man can read. Now, gentlemen, I'm going to supply the wants
of yourself and family, and all your relatives." (Then picking them
up one at a time, and exposing them to view):
"Here is one for dad and one for mam,
Two for the cook and the hired man,
One for your daughter and one for your son.
As true as I tell you, I have only begun.
For there is one for your wife and one for yourself;
I'll give you another to lay on the shelf.
Here's one for your sister and one for your brother,
For fear they'll need three I'll throw in another.
Here is one for your uncle and one for your aunt.
I would give them another, but I know that I can't,
For there's just two left for grandfather and grandmother.
If you'll take them along and make me no bother,
You may have the whole lot for a quarter of a dollar.
"And who'll have the entire lot for the money?
"And sold right here. This gentleman takes them. I should think he
would take 'em. Any man that wouldn't take 'em, wouldn't take sugar
at a cent a pound. He'd want to taste off the top, taste from the
bottom and eat out the middle and then he'd _swear_ it wasn't
sugar. And who'll have the next, last, and only remaining lot for
the money? And sold again. Luck is a fortune gentlemen. The man
that is here to-night is bound to be a winner. And who'll have the
next lot for the money?"
The foregoing will give the reader a slight idea of the variety of talk
that it was necessary for me to keep conjuring up and manufacturing in
order to entertain my buyers, and to continually spring something new on
them.
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