These are built exactly as an underground cistern. A pool near home
affords a safe “swimming hole” for the children.
=_How will you know?_=
You are going to build—now or some
time—and you want to build well and
economically.
You will choose between temporary and
permanent construction.
_Why you should build in concrete._
First, because of _permanence_. It is fireproof,
strong, and lasting—proof against wear-and-tear and
depreciation. It lasts and lasts—against wind, water,
and fire.
Second, because of _cleanliness and sanitation_.
This means healthy stock and better products, which sell
at higher prices.
Third, because of _economy_. Concrete is
lower in ultimate cost because, once built, it
requires no painting or up-keep, no repairs, no
attention. Being proof against fire, concrete
secures the lowest insurance rates.
[Illustration]
“_The Standard by which all other makes are measured._”
_Why you should use ATLAS._
First, because Atlas Portland Cement is the
most-used cement—high in quality and always
uniform and reliable.
Second, because Atlas Portland Cement has
demonstrated its worth. Our own government
selected it for the Panama Canal, after careful
investigation and tests. Nearly seven million
barrels have been used so far for this project.
Severe government tests have been made of every
hundred barrels, but not a single barrel has
been rejected.
[Illustration]
“_The Standard by which all other makes are measured._”
_Free help for you._
This book will give much valuable information
about concrete. But naturally, your particular
needs may require further information.
Let us furnish this information you need.
Tell us what you want to build and what you
would like to know. We will gladly give you
all the necessary help.
So far, we have sent information to over
two million farmers. Why shouldn’t you avail
yourself of this help, which is offered to you
without any obligation?
Whenever you buy cement, look for the Atlas
trade mark as your guide—the black trade mark
with yellow letters.
=_The Atlas Portland Cement Company_=
_New York Chicago Philadelphia Boston_
_St. Louis Minneapolis Des Moines_
[Illustration]
“_The Standard by which all other makes are measured._”
=_Warning_=
There are many brands of Portland cement,
and some people are confused, and as a result
accept any cement bearing the word “Portland.”
The word “Portland” signifies _only_ the
kind of cement, _but does not designate the
brand and quality_.
Specify “ATLAS” Portland Cement when you buy,
and you will get the best.
=Atlas Portland Cement=
is always uniform in strength, color and quality.
It is the cement that has done most to make
concrete and its uses so satisfactory and well
known. That is why Atlas is “The Standard by
which all other makes are measured.”
[Illustration]
“_The Standard by which all other makes are measured._”
=Ask Your
Dealer for
ATLAS=
[Illustration]
“_The Standard by which all_
_other makes are measured_”
“_The Standard By Which All_
_Other Makes Are Measured._”
[Illustration]
=ATLAS=
used exclusively by the
United States Government
on the Panama Canal
=ATLAS=
used exclusively on the
great Keokuk Dam across
the Mississippi River