But perhaps the strongest appeal you can make is based on what
naturally grows out of the strength and beauty of good brickwork,
and that is real economy. But don't be deceived by the superficial
error of initial cost. A $4.00 pair of shoes are cheaper than a
$5.00 pair, it is true, but if the $5.00 pair fit better, look
better, and wear twice as long, the $4.00 pair are dearer, and
you would lose not only in money but in personal satisfaction by
getting them. Real economy would lead you to buy the $5.00 pair.
[Illustration: Face Brick Bungalow, North Evanston, Ill. Robert E.
Seyfarth, Architect]