This is the TWENTIETH YEAR that I have been in the subscription
business, and in this Catalogue No. 39, I am giving the best bargains in
periodical literature that have ever been placed before the public. In
order to enable me to do this the publishers of these periodicals have
sacrificed their prices until in a great many cases they do not obtain
from the subscribers to these club offers the actual cost of the white
paper on which they print the numbers that they will mail to fill the
year's subscriptions. They have done this to introduce their periodicals
to the largest number of readers possible, believing it better to give
the subscriber the benefit of the price than to spend the thousands of
dollars in advertising, which would be necessary to secure the same
number of subscriptions and the same amount of publicity. This catalogue
will be sent to a number of hundred thousand persons besides the tens of
thousands of my regular customers, a large number of whom have sent me
orders regularly for years.
My close relations with publishers, my immense business, my unequalled
facilities for handling orders, my long experience in this work, my
thousands of satisfied customers located in all parts of the United
States and Canada and in nearly every civilized country of the world all
combined guarantee that all dealings with me will be satisfactory. My
motto has always been that a satisfied customer was my best
advertisement. On account of these things, publishers give me the lowest
possible prices on periodicals, and I guarantee to my customers that my
prices to them are the lowest obtainable.
I hope to receive the orders, whether they be large or small, of all my
old customers and also of all others who receive this Catalogue, and
hereby promise to give the same my most careful and immediate attention.
Hoping that I may serve you in this matter, I remain,
Very truly yours,