1. Note the contrast in emotional suggestion that comes to you from
hearing the words:
"Sodium chloride" and "salt"
"A test-tube of H2O" and "a cup of cold water"
"A pair of brogans" and "a little empty shoe"
"Bump" and "collide"
"A brilliant fellow" and "a flashy fellow"
"Bungled it" and "did not succeed"
"Tumble" and "fall"
"Dawn" and "6 A.M."
"Licked" and "worsted"
"Fat" and "plump"
"Wept" and "blubbered"
"Cheek" and "self-assurance"
"Stinks" and "disagreeable odors"
"Steal" and "embezzle"
"Thievishness" and "kleptomania"
"Educated" and "highbrow"
"Job" and "position"
"Told a lie" and "fell into verbal inexactitude"
"A drunkard" (a stranger) and "a drunkard" (your father).