Not counting Chairman Mao, whose quotations are required reading for

one-fourth of the earth's population, the honor probably belongs to a

dapper, soft-spoken man in his early 60s who could walk from his

Westside apartment all the way to Times Square without being recognized.

He is not a familiar figure on book jackets or talk shows because Lee Falk

happens to be a comic strip writer. His two creations, The Phantom and

Mandrake the Magician, are published in more than 500 newspapers in 40

countries. His daily readership: close to 100 million.

"One of the few places in the world where my strips don't run is in New

York City," says Falk, leaning gently forward in his chair. "They ran in

the _New York Journal American_ for 25 years. That was the biggest

afternoon paper in America until the newspaper strike, about 10 years

ago. Then it folded, as did most of New York's papers; we were left with

the _Times_, the _Post_, and the _Daily News_. But my strips do run in

_El Diario_, the Spanish-language newspaper, and in the _New York

News World_."

He arrived in New York from Missouri during the Great Depression,

while still in his teens, carrying a sample strip he had written and drawn.

King Features bought Mandrake the Magician and two years later added

The Phantom to their syndicate.

In the beginning, Falk did both the drawing and the writing himself.

"Then for a long time I used to make rough sketches and give them to my

artists," he recalls. "Now I just give a description of each panel. I might

say 'close-up' or 'long shot' like you do in a film. Then I put in the

dialogue. ... Some of my early artists are dead. They've gone on to their

reward -- to that big bar up in the sky, where all artists go. ... Now

there's one group drawing my strips on Long Island, and another one on

Cape Cod. Very often I don't see them from one year to the next.

Collaboration works best that way."

Since giving up his drawing pad, Falk has increased his literary output

many times over. Besides doing all the writing for his strips for the past

40-odd years -- which now takes up but a small part of his time -- he has

written five novels and a dozen plays. He owns five theatres; he has

directed about 100 plays and produced 300. None of his own dramatic

works has been a big commercial success, although one is currently doing

well in Paris. Then there was the comedy that he co-authored with a

young American he met in Rome just before World War II. "It almost

made it to Broadway," says Falk. "It was redone about two years ago on

the West Coast. My collaborator was there to see it too; we've remained

friends to this day. You may have heard of the man. He's a senator from

California, the senate majority whip. His name is Alan Cranston. ... You

see, it's best to save the punch line for the end."

Another of Falk's main pastimes is travel. He has visited enough islands,

jungles, and out-of-the-way places to keep the story ideas flowing for

years to come, but his appetite is still unwhetted. Early this year he toured

Scandinavia, when "they were making a big fuss about the Phantom's

marriage. There were so many press conferences to attend. One guy made

me wear a mask, and the next day as I got on the plane, there was my

picture on the front page. I said, 'But your paper doesn't even run The

Phantom.' He said, 'The Phantom belongs to all of Norway.'"

In April of this year, Lee and his wife Elizabeth, a cosmetics executive

turned mystery writer, spent three weeks in the People's Republic of

China. Ironically, although that is one of the few places in the world

where Falk's name is completely unknown, neither he nor anyone else in

his touring group could escape the public eye. "They were fascinated by

seeing us, because for a whole generation the Chinese have been shut off

from foreign visitors. They crowded around us 10 deep, and held up their

babies."

An action-oriented man who loves to play tennis, ride his bicycle, and go

swimming, Falk has lived on the West Side for over 20 years because "I

find the East Side a little too chichi for my tastes." Another Westside

characteristic he likes is the abundance of Puerto Rican residents:

"They're very sweet, gentle people. ... [Deputy Mayor] Herman Badillo

is an old friend of mine. He knew my comic strips from Puerto Rico."

Lee Falk estimates that "over a period of 40 years I must have written

about 800 to 1,000 stories. They would fill this whole room." Where does

he get his inspiration? "A lot of it comes from my travels. It's all grist for

the mill. Now and then I see something in the news and adapt it to my

features. For example, once I saw a story in _Life_ magazine about a

Swiss scientist who was experimenting with back-breeding. He managed

to breed some European cattle back to the original aurochs, which has

been extinct for several hundred years. ... I put his idea into Mandrake.

A scientist started with a lizard and ended up with a dinosaur."

The veteran storyteller never gets tired of spinning his yarns. "I enjoy it.

It's something I can do. ... Both The Phantom and Mandrake are

translated into about 20 languages. After all these years, they're bigger

than ever -- except in this country, because we've lost so many papers."

********

WESTSIDER BARRY FARBER

Radio talkmaster and linguist

8-12-78

"Dull" is a word that could never be used to describe Barry Farber. He

is a totally unique individual with so many far-reaching ideas that his

conservative label seems to fit him poorly, even though it was as a

conservative that he ran for mayor of New York last year and garnered

almost as many votes as his Republican opponent Roy Goodman.

During that campaign, Barry quit the syndicated talk show on WOR Radio

that he had hosted for 16 years. In March of this year his mesmerizing

Southern drawl took over the 4 to 7 p.m. Monday to Friday time slot on

WMCA (570 AM). The ratings have gone up at least 50% since he joined

the station.

I meet Barry for an interview one August afternoon at a Chinese

restaurant near the studio. To my amazement he orders the meal entirely

in Cantonese. Then he withdraws a stack of index cards from his pocket

on which are printed vocabulary words in Finnish, Italian, and Mandarin

chinese -- a few of the 14 languages that he studies during spare moments

in his hectic work week.

The lank 48-year-old, neatly garbed in a pin-stripe suit, is surprisingly

low-keyed in our hour-long conversation. Yet the verbal gems still trip as

neatly off his tongue as they do when he's putting an irate telephone caller

in his place, to the delight of radio listeners. Never hesitant to voice his

opinion on any topic, Barry pounces on my questions with an eagerness

that belies his calm exterior.

New York's reputation outside the city limits, says the widely travelled

Farber, has gone way downhill in recent decades. "It used to be, where

I grew up, that people would brag about coming to New York four times

a year. Today they brag about never coming here. The large companies

send their salesmen to Manhattan for a 45-minute conference like an

Entebbe raid. ... New York needs not a slow, gradual, ho-hum comeback.

It needs a dramatic voice who is going to say that the city's priorities for

the last 40 years have been wrong. New York is a sexy woman who's

been running around in the mud. Turn the hose on her and she's going to

regain her allure."

The tax revolt, he believes, "should definitely come to New York. You

cannot expect to live as sinfully economically as we've lived, and avoid

a rampage. The politicians have brought this upon themselves. And don't

let them get away with telling us that they have to cut police, firemen, and

sanitation before they cut themselves, because they don't.

"When John Lindsay was mayor, he flung back his head and inhaled the

vapors of the 1960s. And it was left, baby, left. He bet his presidential

hopes on that. But in the last mayoral election, it was the conservatives

who did the best. Koch was the most conservative Democrat running."

His anticommunist sentiments come to the surface when the subject turns

to the 1980 Olympics. "I think we should have never allowed it in

Moscow on the grounds that we have never had the Olympics in a

dictatorship in the modern era. I'd like to see the athletes of the world

say, 'We're not going to Moscow to play sportive games by rules when

the Russians live in violation of the rules of civilization itself.' Russia is

guilty of the world's worst cast of unsportsmanlike conduct. ... Yes, we

should pull out. But the Olympics is small potatoes. I say, start a new

United Nations for the free countries of the world -- a UFN, a United

Free Nations, which shall be an association of all nations governed by

law, of all free democracies that want to remain free. In 1945, we did not

seek to build a fraternity of dictatorships where tinhorn tyrants would

outvote democracies 10 to one."

Barry has lived on the West Side ever since he came to the city from

Greensboro, North Carolina 21 years ago, and now occupies a 17-room

penthouse overlooking the Hudson River. "The West Side and the East

Side are like East Berlin and West Berlin in terms of the rigidity of

lifestyle," he says. "There's a feeling on the West Side that we don't have

to impress each other. We know where it's at."

Recently divorced from his Swedish wife, Barry makes frequent overnight

trips to Sweden to see his children. He has to be back at the WMCA

studio on Sunday at 11 a.m. for his four-hour live show with guests. Two

weeks ago, he asked Robert Violante, who was shot and partially blinded

by Son of Sam, what it felt like to be shot in the head. Questions like this

tend to provoke as many listeners as they fascinate, and that is why Barry

prefers not to be too specific about his address.

"I don't do a Merry Mailman kind of show," he says with a half-smile.

"One of my fantasies is to have a hit man from the Communist Party, the

Nazi Party, the PLO, and the Black Panthers approach me from four

different directions and fire all at once -- and I duck."

********

WESTSIDER SUZANNE FARRELL

Star of the New York City Ballet

5-19-79

She arrived in New York like a fairy princess -- a wondrous creation

whose beauty and talent left audiences gaping in astonishment. At 16, she

became the youngest person ever to join George Balanchine's New York

City Ballet, and at 19, she was promoted to the rank of principal dancer.

Since that time, 14 seasons have come and gone, but Suzanne Farrell, the

girl from Cincinnati, is still the darling of America's foremost ballet

company.

In a dressing room interview last week at the New York State Theatre, the

slender, angelic-looking Miss Farrell spoke at length about her public and

private life, quickly revealing the two qualities that have enabled her to

remain one of the world's top ballerinas for so long. First is her boundless

energy; second is her genuine love for people and the world of ballet.

Warm, funny, and articulate about her art, she discussed with enthusiasm

the upcoming television special, _Choreography by Balanchine, Part

One_, which will be aired May 23 on Channel 13.

"This is one of four programs we taped in Nashville," she said, in a voice

as clear and melodic as an actress's. "The name of the ballet I'm in is

_Tzigane_; the music is by Ravel. We did the finale before the beginning

because they wanted to let go the four extra couples that were needed for

that part. It was very strange -- like having dessert before the meal." She

laughed lightly, tossing back her long, silky brown hair. "The TV studio

is very small, and the camera sees things differently than the audience sees

when you're on stage. Things that are done in a circle look like an oval.

And diagonal movement has to be done in a straight line."

Suzanne's brightest moment in the program is a solo at the beginning,

which she performs to the music of a solo violin. "One of the things I like

about doing ballet on television is that you can reach many people who

have never seen live dance before. About two years ago I got a beautiful

letter from an older man in Oklahoma who was certainly not in the habit

of writing fan letters. Now, every time I tape a new program, I think of

that man.

"_Tzigane_ is one of my favorite ballets, because it was the first one that

Balanchine choreographed for me after I returned to the company in

1974."

In 1969, Suzanne left the New York City Ballet and spent the next four

seasons with Maurice Bejart's Ballet of the 20th Century in Brussels,

Belgium. When she finally wrote to Balanchine to find out the chances of

dancing with him again, he simply asked when she could start.

"In Brussels, the type of ballet they're used to is different, so they react

differently. If you were to give them a beautiful, wonderfully stark ballet,

with little costume and scenery, they might not take to it as much. ... But

it was a good thing to have in my career. I demand that I get something

constructive out of any situation. Because life is so short that you can't

afford to not give everything, every time you go out there."

For the past 10 years she has been married to Paul Mejia, a former dancer

who is today the artistic director and choreographer for the Ballet de

Guatemala, one of Latin America's major companies. Although the couple

must undergo some long separations, their marriage is a happy one.

Spending time alone at her Lincoln Center area apartment does not bother

Suzanne. With a steady diet of exercise classes, rehearsals and

performances, and her nine pets (eight cats and a dog), Suzanne has little

time to be lonely.

"When I have a free night, it's terrible," she lamented, "because every

time the phone rings, I think, 'Oh no, they want me for a performance.'

I dance just about every night. By the time I go to bed, it's about 2

o'clock. I happen to get up about 6. ... On Monday, my free day, I teach

at the American School of Ballet. It's such a shock to do two

performances on Saturday and Sunday, and none on Monday. It's hardly

worth it, because the body can't adjust. ... I have always thought that

actors have it easier than dancers, because it doesn't matter so much how

tired your body is: all you need is your mouth."

A Westsider for most of her career, Suzanne lists reading and cooking as

her preferred pastimes: "I'm a great short-order cook. I think if I weren't

a dancer, I'd be a waitress." Two local restaurants she likes to frequent

are Rikyu (210 Columbus Ave.) and Victor's Cafe (240 Columbus).

Asked about her salary, Suzanne admitted that "you'll never make a lot

of money in ballet. It's something we do because we love it, and we have

to do it to be happy. ... The sole attraction is working for Balanchine and

the New York City Ballet: that's something you can't put down in dollars

and cents. I just assume that the company is paying us as much as they

can." She smiled radiantly and added: "Most dancers wouldn't know what

to do with a lot of money anyway, because they wouldn't have time to

spend it."

********

WESTSIDER JULES FEIFFER

Screenwriter for _Popeye the Sailor_

11-5-77

Imagine a movie starring Dustin Hoffman as Popeye the Sailor and Lily

Tomlin as his girlfriend Olive Oyl.

Anyone who has seen the old Popeye cartoons, or the new computer

animated ones, might think that the fighting mariner does not have the

dramatic qualities needed for a full-length film. But according to

Westsider Jules Feiffer, who is now writing the script for _Popeye the

Sailor_, the original comic strip in the daily newspapers was the work of

"an unrecognized genius." E.C. Segar created Popeye and drew him from

1924 to 1938. After that the character changed. Feiffer finds the original

strip to be his biggest source of inspiration.

"The cartoons," says Feiffer, sitting on one arm of a chair in his Riverside

Drive apartment, "exploit the violence between Popeye and Bluto. That

was never part of the strip. It's more along the lines of the traditional

cartoon of the 1940s, which could find nothing more interesting than one

character dismembering another. I didn't find that funny when I was a kid

and I don't now."

Feiffer developed his unique style of humor long before he sold his first

cartoon. Today, though still perhaps best known as a cartoonist, he has

gained a reputation as a playwright for both the stage (_Knock, Knock_

and _Little Murders_) and the screen (_Carnal Knowledge_). He is also

a respected prose writer, having recently published his second novel,

_Ackroyd_.

A product of the Bronx, Feiffer recalls that after graduating from high

school he went through "a series of schlock jobs to buy food and drawing

materials. And long periods of unemployment." He planned all along to

become a cartoonist. "I was prepared," he says, "for the eventual success

which I was certain was going to happen if my work remained true to

myself."

Feiffer spent several years as an assistant to other cartoonists and attended

two art schools. Still, no one would publish his work until a day in 1956

when Feiffer, age 27, took a batch of his best 'toons to the office of a

new, relatively unknown weekly called _The Village Voice_. They loved

his work, and he became a regular contributor.

"All other publications at that time had their own idea of their readership.

And editors insisted on tailoring stories to their own taste. The _Voice_,"

says Feiffer, "existed for the artist's taste and the writer's taste. It was a

time when McCarthyism and the blacklist were rampant through every

strata of society."

The _Voice_ was then the only publication of its kind. It wrote about

dissent; it was considered revolutionary, and Feiffer's weekly cartoons

helped it to maintain that image.

Success came quickly to Feiffer after he joined the _Village Voice_: "It

happened faster than I thought. It was only about three months or so

before my work came to be talked about, and publishers began to offer

book contracts." Syndication took place a few years later. Now the

cartoon is carried by somewhat over 100 publications in every country of

the western world and several in the Far East.

Feiffer's cartoon takes him one day a week to conceive and draw. During

the other six days he works on his latest writing project. For three years

-- until it was published this past summer -- that project was _Ackroyd_,

an unconventional detective-type novel in which the characters are too

human to keep their traditional roles as props for the detective's

cleverness. The book is less suspenseful than a standard detective novel,

but more revealing of human nature.

One of the things that has been in my work for many years," says Feiffer,

"is people's need to communicate with each other not directly, but in

code. ... Coded language is used to guide our lives, to frame our

relationships with people." Feiffer's main character takes the name Roger

Ackroyd and tries to become a private detective. Instead he gets "so

intertwined with the coded life of his clients that he works on that for the

rest of his career."

_Ackroyd_ got extremely mixed reviews. "It's what I'm used to," notes

the author. "Some reviews have been glowing. Others wondered what the

hell the book was about and why I bothered to write it." Feiffer takes the

good and the bad in stride, remembering what happened when his first

play, _Little Murders_, opened on Broadway in 1967.

"It got all negative reviews and closed in a week," he recalls. "It was

immediately done in London after that, which started the revival, because

it was done very successfully. Then it was brought back to New York the

following year and it won all the awards." In 1971 it was made into a

successful film starring Elliott Gould and Marcia Rodd.

An occasional theatregoer, Feiffer ends the interview on a customary

depressing note, saying that he is generally disappointed by even the

biggest hits in town.

"I don't think of myself as a Broadway playwright," he says. "I'd be

ashamed of that title. I don't think the Broadway theatre is very interesting

or has been for the last 20 years."

********

EASTSIDER GERALDINE FITZGERALD

Actress, director and singer

3-15-80

Anyone hearing her rasping, throaty, Irish-accented voice for the first time

might think she were suffering from laryngitis. But those who have come

to love and admire Geraldine Fitzgerald over the past 40 years hear

nothing but earthy humanity in the voice. One of the most versatile

actresses in America, as unorthodox as she is gifted, Miss Fitzgerald at

66 remains at the height of her career, constantly juggling a variety of

projects, as she says, "like somebody cooking a meal with many courses."

We're sitting in her Upper East Side living room, which is decorated in

white from floor to ceiling -- carpet, chairs, tables, sofa, and even the

television. The only picture is a childhood portrait of her daughter Susan

Scheftel, now a 27-year-old graduate student.

"I like light unimpeded," explains Geraldine, her rosy face breaking into

its customary smile. "And if everything is white, it's different in the

morning and it's different in the middle of the day, and it's different all

the time."

A slender, handsome woman with a penchant for long flowing skirts and

bright lipstick, whose straight gray hair descends halfway down her back,

Geraldine is soon talking about _Mass Appeal_, the two-character play

that she is directing at the Manhattan Theatre Club; it will open in mid

May. "It's by a very young author called Bill Davis. We did it last

October at the Circle Rep Lab, and it was very successful, but it needed

strengthening points. So Bill has just completed the ninth draft. ... Milo

O'Shea is going to star in it. He's Ireland's premier comedian and a

magnificent dramatic actor too."

Miss Fitzgerald's next acting role will be in a play titled _Eve._ "It's

about a woman who runs away from home to seek her own internal

freedom, like Nora in _A Doll's House_. The only difference is, she's my

age. So of course her options are few. And she goes right down to the

bottom: she becomes a derelict. And then slowly, slowly, slowly she

comes up to find some kind of strength and independence. It's a drama,

but a very comedic drama."

Her third major project at the moment is to prepare her acclaimed one

woman show, _Street Songs_, for a small Broadway house such as the

Rialto.

She started to take singing lessons about 10 years ago, and introduced her

one-woman nightclub act in 1975, employing her remarkable acting

technique to make the songs personal and moving. She has performed the

act at Reno Sweeney, at Lincoln Center, in a one-hour special for public

television, and at the White House for President and Mrs. Carter.

"I don't sing what's called 'folk songs.' People think I do. I sing songs

that are very -- winning. Because the songs that people sing when they're

on their own -- whether singing in the streets, singing in the shower,

singing in the car -- they do not sing losing songs. We didn't know that

for a long time. 'We' is Richard Maltby Jr., who did _Ain't

Misbehavin'_. He's my colleague and partner and he directed it.

"At first we couldn't understand why a marvelous song like 'Loch

Lomond' was sort of rejected by the audience, and then a song like

'Danny Boy', that you'd think everybody's sick of, was acceptable. Well,

'Danny Boy,' believe it or not, is a winning song. At the end of it, the

girl says, 'Even if I'm dead, if you come back and you whisper that you

love me still, I'll hear you in my grave.' And then I'll know that you'll

be beside me for eternity. Whereas 'Loch Lomond' starts off so well, but

each verse says 'But me and my true love will never meet again ... "

She began her acting career at the Gate Theatre in Dublin while in her

teens, came to the U.S. in 1937, and acted with Orson Welles' Mercury

Theatre on the Air before heading for Hollywood, where she made such

classic films as _Dark Victory, Watch on the Rhine_, and _Wuthering

Heights_, for which she received an Oscar nomination. In 1946 she settled

on Manhattan's East Side, and has been based there ever since, although

she frequently returns to Hollywood to act in movies.

Perhaps even better known for her stage roles, she names Eugene

O'Neill's poignant, autobiographical _Long Day's Journey Into Night_ as

her favorite play. When it was revived Off Broadway in 1971, her

portrayal of the morphine-addicted Mary Tyrone became the biggest hit

of her stage career. Miss Fitzgerald has recorded this play and others for

Caedmon Records.

Married to Stuart Scheftel, a wealthy executive and producer, she has one

son from a previous marriage, Michael Lindsay-Hogg, the hugely

successful young director who was nominated for a Tony Award for

_Whose Life is this Anyway?_ Miss Fitzgerald is the first actress ever to

receive the Handel Medallion, New York's highest cultural award.

If Geraldine has one regret about her career, it is that it took her "so

many decades to get up the courage to sing. Everybody told me not to,

because I have such a funny voice. ... Then I realized that I needed a

vehicle for expressing what I feel about the world and about people that

was very flexible, and was mine. And if the audience would put up with

the harsh sounds, then I could use it. And evidently they can, so if they

can now, I guess they always could."

********

EASTSIDER JOAN FONTAINE

Actress turns author with _No Bed of Roses_

12-30-78

The Oscar statuette stands on the end of a shelf about eight feet off the

floor, partially obscured by a row of books, its gold surface gleaming

dully in the subdued light of the room. Below, in one of the apartment's

four fireplaces, a small log is softly burning. This room, like the rest of

the large, immaculate home, is furnished in the style of an early 20th

century country manor. Here, in the heart of the Upper East Side, Joan

Fontaine has spent 15 years of an immensely productive life. I take a seat

on one side of the fire, and Miss Fontaine faces me from the opposite side

of the room, her slender, regal form resting comfortably in an antique

chair, to talk about her best-selling autobiography, _No Bed Of Roses_

(Morrow, $9.95). Published in September, the book has already sold more

than 75,000 copies in hardcover.

As the title implies, Miss Fontaine's life has been one long roller coaster

ride of triumph and tragedy. During the 1940s she received three Oscar

nominations for Best Actress in the space of four years, and won the

award for _Suspicion_ (1941). She had the joy of raising two children --

one of them adopted -- but the disappointment of four divorces. Her

mother, who died in 1975, was the best friend she has ever known, yet

both her father and her stepfather gave her nothing but unhappiness, and

she never had a close relationship with her famous older sister, Olivia de

Havilland. In fact, the pair have not spoken in years -- for reasons clearly

explained in Fontaine's book.

A fiercely independent woman who has flown her own airplane and taken

part in international ballooning competition, she has suffered through

numerous illnesses and injuries that brought her close to permanent

disability or death. These are the elements of _No Bed Of Roses_, a

disarmingly frank memoir that is frequently unsettling but never boring.

"The fan mail for this book is getting to be enormous," says Fontaine, still

radiant at 61. "A lot of people identify with the illnesses, or with trying

to bring up children alone. Some people empathize because they had harsh

relations with their siblings. A lot of men have told me they cried at the

end, in my epitaph to my mother. And then of course, I have heard from

a lot of people who wanted to be actresses, or actors."

Did she write the entire book herself? "Every single word. I wouldn't let

them touch one of them. ... It's not a sordid book; it's not tacky. One

reviewer said it was immoral. I don't think I can figure that out. If you

ask me, it's rather religious."

The words come out like perfect silver beads. She has always been a

formidable presence on the screen, and is no less so in person, as she

gives her unrestrained opinions on every topic introduced.

Marriage, says Fontaine, is "waiting on -- or waiting for somebody."

Asked whether she believes two average people can remain happily

married for a lifetime, she replies: "It depends how hypocritical they are,

and how much lying they want to do. ... I think the word 'love' means an

entirely different thing to a woman than it does to a man."

Her classic movies, including _Rebecca, Jane Eyre, Suspicion_, and _This

Above All_, are frequently seen on television now, but Fontaine has little

respect for television as a medium: "I consider it nothing more than B

pictures. I think we took a little more care with B pictures; the actors and

actresses got a chance. In a television film, if the actor slips on a word,

to hell with it. We'll cut around it."

Earlier this year, Fontaine appeared in the made-for-television movie _The

Users_, starring Jaclyn Smith. She could do many others, but prefers to

be choosy. "The quality of the scripts is so poor. I think it's the taste of

the times. It's a brutal world; it's a vulgar world. ... It's quite different

from the romance of Jane Eyre. I don't think I could act those roles. I'd

rather sit in my library in front of the fire."

In truth, she has little time for sitting around: her acting talents are too

much in demand, in dinner theatres and in college auditoriums around the

country. Recently she returned from a three-month working trip. In

February she'll be opening in Dallas. "I haven't decided on the play yet,"

she says.

In spite of her words, she somehow comes off as being thoroughly

charming. A highly sociable woman who loves to attend cocktail parties

and make new acquaintances, Fontaine is also a gourmet cook. "At

Christmas I cook for about 75 people. No one married can come. I'm

thrilled that one of my friends has just gotten divorced. Now she can

come." Among the Eastside restaurants that Fontaine visits frequently are

21 and the Four Seasons.

When she has time to herself, Fontaine enjoys reading literature and

adapting it for her lectures. "I lecture on many subjects," she says. "I do

the entire Jane Eyre -- all the roles. It takes about an hour and a half. It's

more like a film reading than a lecture. I do one on American poets, and

one on Robert and Elizabeth Barrett Browning -- all their own words.

Then a new one has crept up -- if I may say so, by popular demand --

called 'The Golden Years.' I tell how to do it -- how to make these years

the best. I've never felt so happy or so free or so contented as I am now."

born 10-22-17

********

WESTSIDER BETTY FRIEDAN

Founder of the women's liberation movement

7-14-79

One of the most-discussed nonfiction works published in 1978 was _The

100: A Ranking of the Most Influential Persons in History_ by

astrophysicist Michael H. Hart. He writes: "My criterion was neither fame

nor talent nor nobility of character, but actual personal influence on the

course of human history and on the everyday lives of individuals." Seven

native-born Americans were included in the 100, and when _People_

magazine requested Hart to expand his list of Americans to 25, the first

name he added was that of Betty Friedan, who, he said, "through

women's liberation, has already had a greater impact than most

presidents."

The book that did most to trigger the women's movement was Friedan's

_The Feminine Mystique_ (1963), a brilliant analysis of the postwar "back

to the home" movement, when women were led to believe that they could

find fulfillment only through childbearing and housework. That myth, said

Friedan, resulted in a sense of emptiness and loss of identity for millions

of American women. Her book became an international best-seller, and

has been translated into more than a dozen languages.

But _The Feminine Mystique_ was only the first of many contributions

that Friedan has made to the women's movement. In 1966 she founded the

National Organization for Women (NOW), which today has more than

70,000 members and is by far the most effective feminist group in the

world. She has written a second book, _It Changed My Life_, made

countless appearances on radio and television, and become one of the most

sought-after lecturers in the country. Despite her public image as a hard

core activist, Betty Friedan at 58 is a charming, decidedly feminine

woman who enjoys wearing makeup and colorful dresses. In an interview

at her brightly decorated apartment high above Lincoln Center, she reveals

that these two aspects of her personality are not at all contradictory.

"The women's movement had to come. It was an evolutionary thing," she

says, in robust, throaty, rapid-fire bursts of speech interspersed with long

pauses. "If I had not articulated these ideas in 1963, by '66 somebody else

would have. I think that it's good that I did, because what I had to say

somehow got to the essence of it, which is the personhood of woman, and

not what later obscured it, with a woman-against-man kind of thing."

It was largely through the lobbying efforts of NOW that the U.S. Senate

last October approved a three-year extension of the deadline for ratifying

the Equal Rights Amendment (ERA). So far, 35 of the required 38 states

have voted for the amendment. The new deadline is June 30, 1982.

"There's no question that three more states will pass it by that time," says

Friedan. "But it's not going to be easy, because there are these well

financed right-wing campaigns trying to block it. They understand that the

ERA is not only the symbol but the substance of what women have won

-- that it will give them constitutional underpinning forevermore, so that

they can't push women back to the second-class status of the cheap labor

pool.

"The ERA will not do anything dramatic -- like change the bathrooms --

but it will ensure, for example, that women have their own right for social

security, which they don't have now. You have to realize that the

reactionary forces in this country are using the sexual issue as a kind of

smoke screen, to create a hate movement. They're the same forces that

tried to prevent labor from organizing, that burnt crosses on lawns in the

South, that painted swastikas on synagogues. ... NOW has made it _the_

priority, because if the ERA is blocked, it will be the signal to take back

everything."

A woman who smiles and laughs easily in spite of her intensity, Friedan

prefers to be called not Miss, Ms., or Mrs., but simply Betty. Born in

Peoria, Illinois, she majored in psychology at Smith College and

graduated summa cum laude. In June, 1947, after moving to New York

City, she married Carl Friedan, then a theatrical producer. Three children

later, the Friedans moved to the suburbs, and it was there that she

formulated the ideas for _The Feminine Mystique._

Divorced since 1969, Friedan maintains a very close relationship with her

children, who are at Columbia University, the University of California,

Berkeley graduate school, and Harvard Medical School. A Westsider since

1964, she runs in Central Park for an hour each day.

Of the half dozen major projects she's involved in at the moment, the

most significant is her new book, _The Fountain of Age._ "It's about the

last third of life," she explains. "I call it the new third of life, because

many women have only begun to discover that it exists."

Asked about her chief pleasures in life, she replies with obvious

satisfaction, "I like parties, I like my friends, I like talking, I like dancing.

... One thing I've discovered is that the stronger you get, the more you

_can_ be soft and gentle and tender, and also have fun. I _demand_ my

right to be funny and to have fun, and not just to always be deadly

serious."

********

WESTSIDER ARTHUR FROMMER

Author of _Europe on $10 a Day_

10-8-78

His name rhymes with "roamer" and that's an accurate description of

Westsider Arthur Frommer, author of _Europe on $10 a Day_.

In 1957, when he wrote the first edition, _Europe On $5 a Day_, Arthur

was a dedicated New York lawyer. But the book became so popular that

he finally decided, after much agonizing, to leave his law firm and

become a full-time travel writer. Every year in the past two decades,

Arthur and his wife Hope have revisited the 17 European cities covered

in the book; they have distilled the wisdom from thousands of letters

received from readers; and they have revised and updated the famous

travel book for the new edition each spring. It is still the world's best

selling guide to Europe.

"This is not necessarily the glamorous occupation that some people

imagine it to be," says Arthur, biting into a sandwich as he, Hope and

their daughter Pauline invite me to join them at the dinner table at their

Central Park West home. "One of the hazards of being a travel writer is

that when you're on vacation, you're always checking to see where the

bargains are, or whether the restaurants are worth their reputation. I've

visited so many exotic cities of the world that for me, the best way to

relax is to stay home."

Due to a miscommunication on my part, I arrive on an evening exactly

one week later than the Frommers have expected me, yet they manage

such a warm welcome that I end up staying three hours. They seem to

have plenty of time to talk. Still, there is a reminder throughout the

evening that they lead very busy lives -- the constantly ringing telephone.

One reason for my lengthy visit is that it takes place on the same night as

the second heavyweight championship boxing match between Muhammad

Ali and Leon Spinks. Arthur and I sit on his living room couch, watching

the fight live on TV with great interest, rooting for Ali and resuming our

interview between the rounds. Ali, who had lost the first fight with Spinks

the previous February, beats him handily this time.

"I'm a workaholic," confesses Arthur, excusing himself while he gets up

to answer another call from overseas. An energetic, detail-oriented man,

Arthur once worked 12 hours a day writing legal briefs and eight hours

a day on his book. Today he is the head of Arthur Frommer Enterprises,

an international corporation that includes a publishing company, a charter

service and four hotels -- two in the Caribbean and two in Europe.

Publishing remains his biggest enterprise. He publishes 30 to 40 travel

guides each year, ranging in subject matter from the Far East to New

York City. _Europe On $10 A Day_ has for many years been co-authored

by his wife Hope. "While Arthur is on the streets grubbing for bargains,"

she says, "I'm in the museums."

With her own career as an actress and director, Hope does not fly the

Atlantic quite as often as her husband. Says Arthur: "I go to Europe like

other people commute to Long Island. Sometimes I go without even a

change of clothes."

Twelve-year-old Pauline Frommer made her first trip to Europe at the age

of two and a half months. Bright and precocious, she seems a natural to

succeed her father in the business one day.

Arthur Frommer's success story began shortly after he graduated from

Yale Law School in 1953. While serving in the Army in Europe, he used

every weekend to travel. "At the end of my stay in the Army," he recalls,

"having nothing to do, I sat down and wrote a little volume called _The

GI Guide to Europe_. It was written strictly from memory; it had no

prices or phone numbers. I went home and started practicing law. Then

I got a cable saying that all 50,000 copies had sold out immediately."

Arthur used his first summer vacation from the law firm to go back to

Europe and rewrite his travel guide, for civilian readers. It became "a

monster which ate up my life." But he has never regretted his choice of

careers.

"The book coincided with a revolution of American travel habits," says

Arthur, not giving himself credit for being a prime force behind this

revolution. "When I was in college, it was unheard of for young people

to go off to Europe. It was too far, too expensive. The students of the

early 1960s became the first students in history to travel in great numbers

to Europe. Many people think the country was greatly changed by this

massive travel."

Arthur and Hope moved to the West Side in 1965, just after their daughter

was born. Among their favorite neighborhood businesses: DelPino Shoes,

which has some of the lowest prices in the city for quality Italian

footwear, and the Jean Warehouse, where Pauline buys many of her

clothes.

These days, while Hope is busy directing a play by Pamela O'Neill,

Arthur is working on several new projects. One is a course he will be

teaching at the New School starting in February. Titled "Great Cities of

Western Europe," the course will concentrate on urban problems and their

political and social solutions.

But Arthur's biggest ambition these days is to expand his company's

week-long chartered tour of Jerusalem into a two-week package for

Jerusalem and Cairo. Such a tour, he believes, would help create a bond

of understanding in the Middle East.

"It's a dream of mine," says Arthur, "that we might be a force for peace

sometime. It may not happen overnight, but I'm sure it will come."

********

EASTSIDER WILLIAM GAINES

Publisher and founder of _Mad_ magazine

9-15-79

_Mad_ magazine, an institution in American humor ever since it first

appeared in 1955, is one of the few publications on the newsstand that

carries no advertising. In the past few years, rising costs and changing

tastes have driven Mad's circulation slightly below two million, but

publisher William Gaines has no plans of giving in to commercialism.

"I was brought up on a newspaper called _PM_," recalls Gaines, an

instantly likable native New Yorker who looks like a cross between Santa

Claus and a middle-aged hippie. "It sold for a nickel while everything else

was two cents. Its policy was to take no ads, and I was kind of brought

up on the idea that it's dirty to take advertising." His face breaks out in

merriment, and he laughs the first of many deep, rich, belly laughs that

I am to hear that afternoon.

"I don't think your publication's going to want to print that, so you'd

better leave it out. Um, so I, I. ... I mean, it's not --" he sputters, before

quickly recovering and driving the point home with his customary

journalistic finesse. "As a matter of fact, if you're going to take ads, I

think the way your people do it is the way to do it. If you're _going_ to

take ads, give the publication away. But if somebody's putting out money,

it's not right. It's like going to the movies and seeing a commercial.

Television, fine: you're getting it free."

We're sitting in his somewhat disorderly Madison Avenue office, which

is decorated with paintings of monsters, huge models of King Kong, and

a collection of toy zeppelins suspended from the ceiling. When Gaines is

asked about lawsuits, his eyes sparkle with glee.

"We have been sued many times. We've never been beaten. We had two

cases that went to the U.S. Supreme Court. The first was on Alfred E.

Newman (the gap-toothed, moronic-looking character who appears on the

magazine cover). Two different people claimed it was theirs -- a woman

by the name of Stuff and a man by the name of Schmeck. Neither one

knew about the other one, and we didn't tell them. It was pretty fun when

they all got to court and found that both of them were claiming to own

Alfred. Through a series of decisions, the Supreme Court decided that

neither one of them owned Alfred, and we were free to use him.

"The other case was when Irving Berlin and a number of other

songwriters sued _Mad_, because we used to publish a lot of articles of

song parodies which we'd say were sung to the tune of so-and-so. And

they took umbrage to that. They said that when people would read the

words, they were singing their music in their heads. The judge ruled that

Irving Berlin did not own iambic pentameter."

The son of a prominent comic book publisher named M.C. Gaines,

William planned to become a chemistry teacher when he returned to

college after World War II. Then his father was killed in an accident, and

Gaines decided to enter the comic business himself. "I started putting out

some very undistinguished, dreadful stuff, because I didn't know where

I was going. After three years, Albert Feldstein (_Mad's_ editor) joined

me, and we just had a rapport right away. We started putting out stuff that

we had a feeling for -- science fiction, horror, crime."

These comics, known as E.C. Publications, are today worth up to $200

each. Classics of their genre, they became the target of a Senate

subcommittee on juvenile delinquency. Largely because of public pressure,

Gaines dropped all of them except _Mad_, which he changed from a 10

cent comic into a 25-cent, more adult magazine. The complete E.C. works

have recently been reprinted in bound volumes.

A divorced father of three, Bill Gaines hates exercise, and drives the 18

blocks each day from his Eastside apartment to the _Mad_ office. His

favorite hobbies are attending wine and food tastings, and visiting Haiti.

"I've been there about 20 times. It's a wild, untamed place. Something in

my nature is appealed to by that kind of thing. ... They have no

maliciousness toward tourists. I was almost shot there twice, but it was by

mistake."

Things are so relaxed around the _Mad_ headquarters that eight out of the

nine full-time staffers have been with the publication for more than 20

years. "Our writers and artists are free-lancers," says Gaines. "Most of

them have been with us 20 years also. ... We get quite a few unsolicited

manuscripts, but most of them, unfortunately, are not usable. Every once

in a while we'll get one, and then we've got a big day of rejoicing. ...

We're always looking for writers. We don't need artists, but you _never_

have enough writers. And we firmly believe that the writer is God,

because if you don't have a writer, you don't have movies, you don't have

television, you don't have books, you don't have plays, you don't have

magazines, you don't have comics -- you don't have anything!

"We don't assign articles. The writers come to us with what they want to

write, and as long as it's funny, we'll buy it. And we don't care what

point of view, because _Mad_ has no editorial point of view. We're not

left, and we're not right. We're all mixed up. And our writers are all

mixed up -- in more ways than one."

died 6-3-92. born 3-1-22.

********

WESTSIDER RALPH GINZBURG

Publisher of _Moneysworth_

7-8-78

Less than two months ago, the U.S. Supreme Court passed an edict

allowing the police to raid the files of newspaper offices in search of

information relating to a crime. "If they came here, I'd stand at the

entrance and block their way," says Ralph Ginzburg, gazing out the

window at his suite of offices near Columbus Circle. "I don't care if they

arrest me," he adds in his thick Brooklyn accent.

The owlish-looking Ginzburg means what he says. He's the publisher of

_Moneysworth_, which is mailed each month to 1.2 million subscribers.

It is the most successful item he has ever published, but there is no doubt

that he would risk losing it and going to jail, because Ginzburg has done

so already. In a flamboyant career marked by much notoriety, he has

emerged as one of the most important figures of his generation in

expanding the freedom of the press.

Of the six magazines and newspapers that Ginzburg has founded, none has

caused such a stir as his first one, _Eros_, which lasted from 1962 to

1963. "It was the first really classy magazine on love and sex in American

history," he says. "I signed up 100,000 subscribers right away, at $50 a

year. Many leading American artists contributed to it. The big difference

is that it was sold entirely through the mails. Our promotion of

subscriptions through the mail got a lot of complaints."

About 35,000 complaints, in fact -- more than the U.S. Post Office had

ever received up to that time. Ralph Ginzburg was charged with sending

obscene material through the mails, and _Eros_ was forced to suspend

publication while the debate went on. Most Washington lawyers, after

examining the magazine, concluded that it was not obscene. But the case

became a political issue, and in 1972, 10 years after the so-called crime

had taken place, Ginzburg was ordered to serve an eight-month term at

the federal prison in Allenwood, Pennsylvania. His imprisonment led to

a nationwide outcry by intellectuals and public officials.

Not long after the demise of _Eros_, Ginzburg started another magazine

called _Fact_. It, too, ended over a lawsuit. This time the plaintiff was

U.S. Senator Barry Goldwater. He sued the magazine for $2 million on

the charge of libel, and was awarded $65,000 in damages. "It was a

compromise, as jury decisions frequently are," remarks Ginzburg.

"Unfortunately I didn't have very much money back then, and it wiped us

out."

Describing the case, he said: "In 1964, when Goldwater was running for

president, he advocated the use of nuclear weapons in Vietnam. I thought

the guy was out of his mind and I wondered if anyone else had the same

suspicion. ... We polled all the members of the American Medical

Association who were listed as psychiatrists and asked them if they

thought Goldwater was fit to be president. We printed their replies and

their long-distance diagnoses ... "

Both the _Eros_ case and the Goldwater case made the American public

examine some far-reaching questions: What is obscene? What is libelous?

Ginzburg helped to establish new definitions for these terms, and in so

doing, widened the power of the press.

_Avant-Garde_, his third publication, existed from 1967 to 1970. "It was

born during the Vietnam uprising in this country," he explains. "It was a

magazine of art and politics, and had no ad revenue."

In the same year that _Avant-Garde_ folded, he began a newsletter called

_Moneysworth_. Soon it expanded into a full-sized newspaper. "It was

launched," says Ginzburg, "because we felt that the only existing

periodical in the area of consumer interest -- _Consumer Reports_ --

wasn't broad enough. Spending money is more than buying appliances."

While _Moneysworth_ does carry many valuable tips on personal finance,

it also has a considerable amount of sensationalism that would seem at

home in the _National Enquirer_. Even so, Ginzburg's managerial skills,

his nonstop working habits, and his literary expertise -- he has written

several books -- have made _Moneysworth_ a winner. Using the same

staff of 40, along with many free-lance writers, he now publishes two

other monthly newspapers as well, _American Business_ and Extra!

He has been a Westsider for 15 years, and his publishing company,

Avant-Garde Media, is located on West 57th Street.

If Ginzburg has a single goal right now, it's "to saved up enough money

to enable me to put out a periodical exactly like _Avant-Garde_ was. It

was pure pleasure for me: there was no commercial compromise. But

even though this is a multimillion-dollar corporation here, I can't afford

it at the moment. ... Money is important in publishing. I have to spend 99

percent of my time and effort chasing the buck. I guess I'm lucky. Most

people spend 100 percent of their time that way."

********

EASTSIDER LILLIAN GISH

78 years in show business

1-5-80

D.W. Griffith, the father of motion pictures, used to say there were only

two people who outworked him -- Mary Pickford and Lillian Gish.

Pickford, who died last May, made her final film in 1933. But Lillian

Gish never got around to retiring. At 83, she is perhaps the most active

living legend in America.

Sipping tea at her Eastside apartment, which is decorated like a Victorian

drawing room, Gish appears to have defeated time. Her clear blue eyes,

porcelain-smooth complexion, and slender, girlish figure have not changed

all that much since she rose to international stardom in Griffith's

controversial 1915 classic, _The Birth of a Nation_. She also starred in his

1916 film _Intolerance_, a box office failure when released, but later

recognized as a masterpiece.

An animated speaker who makes sweeping gestures, she still has the

crystalline voice and flawless enunciation that enabled her to make the

transition from silent films to talkies and Broadway shows in the early

1930s. The 1978 Robert Altman film _A Wedding_ marked her 100th

screen appearance.

"I've never worked harder in my life than I have in the last three or four

years," says Miss Gish, who, during that period has made her singing and

dancing debut in Washington's Kennedy Center, hosted a 13-week series

for public television, _The Silent Years_, appeared in an ABC-TV movie

of the week, and toured the world three times to present a one-woman

show that combines film clips with narration. Her autobiography, _The

Movies, Mr. Griffith and Me_, has been translated into 13 languages.

"I dedicated the book to my mother, who gave me love; to my sister, who

taught me to laugh; to my father, who gave me insecurity; and to Mr.

Griffith, who taught me that it was more fun to work than to play," she

recalls with merriment, describing how her mother wound up in the

theatre around 1901 due to financial need. Five-year-old Lillian and her

4-year-old sister Dorothy soon followed in the business. "We didn't use

our real names because we didn't want to disgrace the family. ... They

used to have signs on hotels: 'No actors or dogs allowed.'"

She never got a chance to attend school. "I loved the book _Black

Beauty_, and everybody would read it to me on the train or waiting for

the train. Well, I finally had it read to me so much, I knew it by heart.

And that's how I learned to read. When we were travelling around,

mother would always take her history book. When we were in historical

places, she'd take us to where history happened."

At the height of her silent film career, Lillian received 15,000 fan letters

a week, many from overseas. "Silent films are the universal language that

the Bible predicted would bring about the millennium. ... When Mr.

Griffith made his first talking picture in 1921, he said, 'This is committing

suicide. My pictures play to the world. Five percent of them speak

English. Why should I lose 95 percent of my audience?'

"One of the things I'm trying to do now is to bring back silent films and

beautiful music. I'm doing it with my film _La Boheme_, which was

made in 1926. I've done it in the opera house in Chicago with an organist,

and at Town Hall here. Harold Schonberg of the _New York Times_ gave

it the most ecstatic review."

Her credits include an honorary Oscar award, dozens of major stage roles,

and a movie that she co-wrote and directed. But Miss Gish, with

characteristic modesty, prefers to talk about her friends and family.

Bitterness and complaint are alien to her nature, although life has not

always been easy. She never married, and her mother, to whom she was

highly devoted, spent the last 25 years of her life as an invalid. "But she

was never unhappy," testifies Lillian. "She was always the first to laugh,

and the gayest."

Following her mother's death in 1948, the apartment was given to Dokey,

her nurse, who died the following year. Then Lillian and Dorothy Gish

shared the apartment until Dorothy's death in 1968. Although Lillian now

lives alone, she has no opportunity to be lonely. Besides work, travel, and

reading -- her favorite activities -- she has 13 godchildren.

One thing that helps keep her young, says Miss Gish, is her intense

curiosity. "I was born with it, thank heavens. I feel sorry for people who

say they're bored. How in the world can anyone be bored in the world

today? How can fiction complete with what's going on?"

A few of her films, have been lost forever, since no original prints exist

in good condition. Most, however, are still shown around the globe,

which explains why her autobiography is available in such languages as

Burmese and East Malaysian. The Museum of Modern Art on West 53rd

Street has one of the country's finest collections of vintage Gish films.

One of her upcoming projects is a movie based on a story by the Danish

writer Isak Dinesen, scheduled to begin shooting in Europe this winter.

Another is a television pilot to be shot in California for Julius Evans.

Asked to name some of the things she is most curious about today, Miss

Gish quickly replies, "Naturally what's happening in Cambodia -- how

they're going to solve that problem. Those poor children. It breaks my

heart. ... And who's going to be our next president. We've come to the

point where we should have two presidents, I think -- someone to look

after the world and somebody to look after us."

died of natural causes 2-27-93.

born 10-14-1893

WESTSIDER MILTON GLASER

Design director of the new _Esquire_

2-11-78

Two decades before _Playboy_ first hit the newsstands, there was only

one men's magazine in America. A generation of schoolchildren grew up

speaking its name in hushed whispers, though anyone reexamining those

early issues today could hardly understand why. The magazine was

_Esquire_.

Its popularity has dipped somewhat in recent years, but _Esquire_ still

sells one million copies per month. And it still has the reputation of being

the most tasteful, literary, and sophisticated publication for the American

male. If some people have complained that it has not kept up with the

times, they won't be able to say that any longer -- not since _Esquire_

became the property of Clay Felker and Milton Glaser, the publishing

team who made _New York_ magazine into one of the best-selling

weeklies in the city.

With Felker as editor and Glaser as design director, _Esquire_ will have

a totally new look starting with the February 14 issue. It will have a

different size, binding, shape, length, and contents. It will also change its

name to _Esquire Fortnightly_ and appear 26 times a year instead of 12.

"The new _Esquire_ will be ungimmicky, easy to understand," says

Milton Glaser, taking a half-hour break from his numerous artistic

projects. He is as animated as his enlarged signature, which glows from

a custom-made neon lamp on the wall beside a Renaissance Madonna and

a framed Islamic drawing.

The first thing you notice about Glaser is the colored handkerchief

adorning his jacket pocket. Then you notice how relaxed he is, and how

easily he smiles.

"The name of the game is to get an audience that identifies with the

magazine and feels it's on their side. People buy a magazine because it's

of considerable interest to them, not because they get a deal on the

subscription. ... What you want to do is to find the right-size audience,

made up of people who believe in the values that the magazine reflects."

The original _Esquire_, Glaser points out, helped to glamorize the rich,

privileged man of the world -- the man who had arrived, who knew his

place in the world, and whose greatest desire was to surround himself

with the symbols of wealth, such as fancy cars and beautiful women.

Today, says Glaser, the American male no longer measures success by

symbols alone. Rather, he aims for self-development, for the richness of

life itself -- professional, personal, physical, intellectual and spiritual.

Clay Felker writes, in a yet-unreleased editorial in _Esquire_: "We will

explore how a man can develop a more rewarding life with the women

and children in his life. ... I see _Esquire_ magazine as a cheery, book

filled, comfortable den, a place of wit and sparkling conversation, of

goodwill and genial intelligence, where thoughtful discussions take place

and wise conclusions are reached."

Milton Glaser is probably the best-qualified artist in America to redesign

_Esquire_. Besides his success with _New York_ magazine, which began

as a Sunday supplement to the old _New York Herald Tribune_, Glaser

has designed _The Village Voice_, _Circus_ magazine, _New West_ and

two of France's leading publications, _L'Express_ and _Paris-Match_.

Glaser's posters have sold in the millions. He has put on one-man

exhibitions in the U.S., Europe and the Middle East. (He believes, in fact,

that his work is more appreciated abroad than at home). He has designed

everything from stores to toys to new typefaces.

He is a faculty member at both Cooper Union and the School of Visual

Arts. He is responsible for all the graphic design and decorative programs

at the World Trade Center. Two volumes of his works have been

published -- _Milton Glaser: Graphic Arts_ and _The Milton Glaser Poster

Book_.

In addition, he is a noted food critic. For the past 10 years he has co

authored and constantly updated the best-selling Manhattan restaurant

guide, _The Underground Gourmet_.

A native New Yorker, Milton Glaser has fond memories of his boyhood

in the Bronx. He especially likes recalling an event that took place in 1933

-- the year that _Esquire_ was founded.

"When I was 4 years old, a cousin of mine said, 'Would you like to see

a pigeon?' He had a paper bag with him and I thought he meant there was

a pigeon in it. But then he took out a pencil and drew a picture of a bird.

I was so astonished that you could invent reality that I never recovered

from it. The only thing I wanted to do in my life was to make images."

Milton and his wife, Shirley, moved to the West Side last August. "I

guess it was the opportunity to find the right physical space. I like the

neighborhood because of the mix of working class, middle class, and

upper class. ... That really is the richest thing the urban scene offers."

The number of Westside restaurants listed in _The Underground Gourmet_

has sharply increased over the years. Among his favorite dining spots of

all price ranges are Ying's on Columbus Avenue (at 70th St.), the Cafe

des Artistes (1 West 67th St.), and the Harbin Inn (2637 Broadway).

Look in any New York subway station and you'll see a poster advertising

the School of Visual Arts. It shows two identical men in a room. One is

lying on a bed and the other is floating in the air. The caption reads:

"Having a talent isn't worth much unless you know what to do with it."

Milton Glaser, the designer of that poster, is a supreme example of a man

with many talents who knows what to do with all of them.

********

WESTSIDER PAUL GOLDBERGER

Architecture critic for the _New York Times_

12-3-77

"What is architecture? It's the whole built environment. It's the outside of

a building, the inside, the function; it serves social needs, physical needs.

... And a building has an obligation to work well with the buildings

around it -- at least in the city."

The speaker is Paul Goldberger, architecture critic for the _New York

Times_. His immaculate suit and tie, refined manners, dry wit, and

somewhat formal way of speaking seem to mark him a Timesman even

more than the carefully researched, colorfully written articles that have

poured out of his pen in the last four years.

As a critic, Goldberger is accustomed to vocalizing opinions and facts in

equal measure. His open-mindedness on architectural styles is

demonstrated by his apartment, a lavish, ultramodernized suite of high

ceilinged rooms inside one of the oldest buildings on Central Park West.

The interview begins with a trick question: "What is the third tallest

building in New York?" (Answer: the Empire State Building.) He fields

it without cracking a smile.

"I guess the question is, do you consider the World Trade Center two

buildings?" he says. "I guess it's like asking whether Grover Cleveland

was two presidents or one because he served two non-consecutive terms.

... The World Trade Center was not necessary built functionally or very

pleasing aesthetically. It was built as a kind of symbol of power by the

Port Authority. I'm used to it now; human beings can adapt to anything.

I even like going to the restaurant at the top and the restaurant at the

bottom. It's the floors in the middle I don't like."

He points to the new Citicorp Center on East 53rd Street as an example

of modern architecture at its best, and the mosquelike Cultural Center at

Columbus Circle as an example of the opposite. "It's pretty horrible,"

says the critic, agreeing with a newspaper writer who recently labeled the

Cultural Center one of the 12 ugliest buildings in Manhattan. "It's a very

silly building; it's so obviously dumb. But it doesn't particularly bother

me. It's almost innocent, it's so silly."

Lincoln Center, too, draws his barbs. "I find it very pretentious. Rather

boring, really. It's a set of imitations of classical themes. The buildings

are an unfortunate compromise because the builders were afraid to build

something really modern, or to design something that really looked like

a classical building. ... There's a feeling that they sort of want to be

modern and sort of want to be classical and end up being a very

unsatisfying compromise."

A New Jersey native who developed a passion for architecture in his

earliest years, Paul Goldberger attended Yale University and then worked

as a general reporter for another newspaper. Several years later he became

an editorial assistant for the _Times_. In 1973 there came an opening for

an architectural writer, and because the _Times_ knew of his background,

Goldberger was given the first shot at the job. "It was fabulous," he

recalls, because it was what I always wanted to do. And it was very much

a matter of luck -- of being at the right place at the right time." His

articles appear most often in the daily _Times_; Louise Huxtable remains

the chief architectural writer for the Sunday paper.

Why would a sophisticated Timesman choose the West Side over the East?

"There are many more wonderful buildings on the West Side," says

Goldberger. Unfortunately not many of the buildings on the West Side

have been kept up as well as the East Side. ... In terms of apartment

house architecture, Central Park West is probably the best street in New

York. It has all the grandeur and beauty and monumentality of Fifth

Avenue and it also has the relaxed atmosphere."

There's not one West Side," he continues. "There's at least 10. Around

here is one neighborhood. Riverside Drive is another. Up by Columbia is

another. ... One of the reasons I like my own neighborhood is because

though it is very much West Side, it's handy to the East Side and

midtown. I walk through the park all the time."

Any chance that Manhattan's skyscrapers will eventually weigh down the

island? "No," replies the critic emphatically. "First, the island is very,

very solid rock and nothing could cause it to sink. The other factor,

especially today, is that buildings are not all that heavy, because they're

being built with lighter materials and more modern engineering methods.

So a huge new building like the Citicorp, which is 900 feet high, is not

any heavier than a building 500 feet high built 30 years ago. And since we

don't have earthquakes, this is probably the safest environment in the

world to build a skyscraper."

Although studying and writing about architecture is "more than a full-time

job," Goldberger manages to keep abreast of the legal aspects of buildings

as well, including tenants' rights, rent control, zoning laws and redlining.

The New York City Landmarks Preservation Commission is another of his

interests. "I think landmarking is crucial to the city," he testifies. "A city

exists in time as much as space. It's the mixture of new and old buildings

that gives the city life and vitality."

********

EASTSIDER MILTON GOLDMAN

Broadway's super agent

4-14-79

"Pardon me -- just one more call to make," said Milton Goldman, pushing

the buttons on his nearest desk phone. "Go on, you can ask me questions

at the same time," he added, holding the receiver to his ear.

"Are you the biggest theatrical agent in the world?" I said. He returned

my gaze evenly.

"Others have said it. It would be immodest for me to say it -- but I

probably am," said Goldman, who by this time had reached his party and

was inviting the young actress on the other end to a Broadway opening

that night. He chatted with her for several minutes, his Jack Bennyish

voice breaking occasionally into rich laughter.

Sitting upright behind a desk-sized table covered with papers, folders,

notebooks and play scripts, the ruddy-complexioned, jacketless Goldman

looked far more relaxed that I had expected of a man who, in his 32 years

as an agent, has handled the careers of close to 5,000 actors and actresses.

Among those he has helped "discover" are Jack Lemmon, Walter

Matthau, Grace Kelly, Lee Marvin, Charlton Heston and Faye Dunaway.

And though Goldman has become a celebrity in his own right, he still

exudes the low-keyed charm of a friendly neighbor talking over a fence.

The appearance is no deception: he owes his success not to high-pressure

tactics, but to an encyclopedic knowledge of the theatre on both sides of

the Atlantic, a keen judgment of which shows are best for his clients, and

a long-proven record for trustworthiness. By title, he is vice president in

charge of the theatrical division of International Creative Management,

which is matched in size only by the William Morris Agency.

Unofficially, he serves as father confessor, rabbi, psychiatrist, and best

friend to many of the top stars he represents. Attending the theatre up to

five times a week, he is always on the lookout for new clients. His

weekends are devoted to reading and casting new plays.

"I can't resist talent, and when I see a talented young actor or actress, I

want very much to help realize their potential by opening as many doors

as I can for them," he explained, gripping the arms of his chair. "I don't

think of my job as work. For me, it's fun. And I never know where the

one begins and the other ends. Because I'm that lucky individual whose

private life and public life are one and the same thing."

Every year he takes a vacation to Europe on the Queen Elizabeth II. "I'm

in Paris for a week and London for about three weeks." In slow, carefully

chosen sentences, he stated, "I represent many English clients because my

knowledge of the English theatre is probably better than anyone else in the

American theatre. Every year in London, I get the same suite in the Savoy

Hotel and give great parties. I go to at least eight plays a week --

sometimes as many as 10. So I get to see all the plays in London. And I

know all the English actors and they know me." Among his British

clients: Sir Laurence Olivier, Sir Ralph Richardson and Sir John Gielgud.

"American performers excel in the musical comedy theatre, where dancers

and singers also very often are fine actors. This is not true in England.

Dancers are especially hard to cast in London, though I think that is

changing now. ... It's sad that the American theatre can't support serious

plays. They're either musicals or they're comedies. I think a healthy

theatre should be able to support the works of serious playwrights. This

season, we happen to have on Broadway an important play by an

American playwright -- Arthur Kopit's _Wings_, which stars our client

Constance Cummings, who is an American actress who went to England

and made her reputation abroad, and has now returned here to great

acclaim."

A native of New Brunswick, New Jersey, Goldman witnessed his first

Broadway show in the summer of 1929, and from that day forward, the

theatre was his passion. For 10 years he worked as a tire salesman at a

family-owned business. Then, through his friend Arnold Weissberger, a

noted lawyer, Goldman was offered a job as a theatrical agent at no base

salary, but with a $25 weekly expense account and a 25 percent interest

in any clients he signed up. Success came to him almost at once.

A lifelong bachelor, Goldman today shares an apartment with Weissberger

on the Upper East Side. His favorite local restaurant is the Four Seasons.

"I go there all the time for lunch; that's my main meal of the day. I think

it's the best restaurant in the world."

The actor's life, he believes, "is a sad and a difficult one. Every time you

get a good part, the next part has to be bigger -- more money. As you

reach the top, it becomes tougher and tougher to get those parts."

Nevertheless, Goldman does not find his own job at all frustrating.

"Pressures? Yes, there are many pressures. But I have said this before:

there are so many rewards for me when I see a client in whom I believe

get a great break in the theatre or films of television. It's a source of great

satisfaction. And with the number of clients I represent, each day brings

some rewards. That's why I've often said to clients: 'I have many lives

to live.'"

********

EASTSIDER TAMMY GRIMES

Star of _Father's Day_ at the American Place Theatre

6-23-79

Tammy Grimes is one of the few Broadway stars to have received Tony

Awards in two categories -- for best Musical Comedy Actress in _The

Unsinkable Molly Brown_ (1961), and for Best Dramatic Actress in Noel

Coward's _Private Lives_ (1969). In a sense, she is Molly Brown

personified -- a powerful stage presence whose charm, beauty, and pure

talent make her shine in every production she takes part in, regardless of

the overall merit of the show itself.

Her disappointments have been, at times, as spectacular as her triumphs.

For example, there was her shot at network television in the early 1960s,

_The Tammy Grimes Show_, which lasted only 11 episodes because, she

says, "the writing, the concept, and the talent never really got together.

And I blame myself for that. Because if your name's up there, you are

responsible for the product."

Her marriage to actor Christopher Plummer ended in divorce after four

years, but had the happy result of producing a daughter, Amanda

Plummer, who is now a successful actress herself.

Tammy played Molly Brown on Broadway for the show's entire two-year

run, but the movie role went to Debbie Reynolds. She got some rave

reviews for her acting in a Broadway thriller named _Trick_ this year, but

the show closed within weeks. When that happened, she quickly started

working on a new show, _Father's Day_ by Oliver Hailey, that is

scheduled to open on June 21 at the American Place Theatre on West 46th

Street.

"It's about three women who get together on Father's Day," says Miss

Grimes in an interview at her Upper East Side apartment. "They live in

the same building, and they're divorced. It shows how the three of them

are coping with the situation. My feeling is that they don't want to be

divorced. It's a very well-written play -- a comedy. ... It's at the same

theatre where _In Cold Storage_ started."

The interview takes place in her softly decorated bedroom looking out on

a garden. Tammy is propped up on pillows beneath the covers, smoking

a cigarette and sipping a bottle of Tab as she apologizes for her condition.

"It may have been the caviar I had last night," she says, cheerful in spite

of her discomfort. Her pixyish features expand easily into a grin, and at

45 she has lost none of the childlike playfulness that first propelled her to

stardom. But the most surprising quality about Tammy Grimes is her

throaty British accent. Although she has done little work in England, her

normal speaking voice is far more British than American -- a fact which,

for some reason, she strenuously denies. "I spent a lot of time doing

British comedy," she explains, "but I don't sound British!"

A native of Lynn, Massachusetts -- "I just happened to be born on the

way home from a party" -- she grew up in Boston and decided early to

become an actress. When she was 16, Thornton Wilder saw her in a

production of his classic play, _The Skin of Our Teeth_. He declared:

"Young lady, even Tallulah Bankhead didn't do the things you did to the

role." By her early 20s she was performing in numerous Off Broadway

shows. A singing act she developed for one of New York's leading supper

clubs won her a rave review in _Life_ magazine, and shortly after her

25th birthday, she received her first starring role on Broadway, in an ill

fated Noel Coward production called _Look After Lulu_.

The following year, 1960, saw _The Unsinkable Molly Brown_ reach

Broadway. It was the most expensive musical ever mounted until then,

and became a smash. Tammy played the role 1,800 times; she missed only

13 performances. "I believe that if you can speak, you should be up

there," she says. "Even today, people will stop me and say, 'We came in

from North Carolina to see you, and when we got to the theatre, you

weren't there.'"

As a television performer, she has appeared as a guest star in dozens of

dramatic series, situation comedies, and variety shows. She has played

numerous Shakespearean roles, made five movies, done a great deal of

radio work, and recorded numerous albums, including several for

children. An animal lover, she gives her time freely to such groups as the

American Horse Protection Association and Friends of the Animals.

Tammy has been at her present East Side address since 1969. Though she

likes to cook, she also frequents many restaurants including Veau d'Or

and Gino's.

Asked to evaluate her career as a whole, Tammy notes that all but one of

the shows she has done "seemed to open and close in a natural way.

There's always a reason why a play ends prematurely. ... It's nice to

please the public, but you can't constantly be thinking that they will accept

this but not something else from you. You have to go by your feelings.

If something is good, the public will go to see it."

********

WESTSIDER DELORES HALL

Star of _Your Arms Too Short to Box with God_

5-21-77

It's just after 10 on a Wednesday evening when Delores Hall steps out of

the Lyceum Theatre's stage door onto 46th Street. At least 20 fans are

waiting; they give a cheer as she emerges and rush toward her. Delores

Hall smiles broadly as she autographs their programs, for these fans are

hers. She has worked hard to become a Broadway star, and now in _Your

Arms Too Short to Box with God_ she is precisely that.

"No, I'm not really tired," says Ms. Hall a few minutes later over a snack

at the All-State Cafe. "I'm still at a peak of energy from the show. That

was my second performance today, but I could do another one if I had

to."

Asking Delores about her earlier days brings a flood of memories and

laughter. She's a happy, bouncy woman and seems as pleased to talk as

any friendly neighbor. "When I was 3 I discovered I had vibrato," she

recalls. "My mother taught me everything I know about singing. I can

remember her hitting me in the stomach, showing me how to breathe. But

whatever she did, she did it right. I was 4 when I first sang in public; they

stood me on a table. I can remember some people throwing 50-cent

pieces."

Born in Kansas City slightly more than 30 years ago, Delores grew up

with music in her ears. Her father played the bass for Count Basie, and

her mother was -- and still is -- a missionary in the Church of God in

Christ, which produces gospel singers the way southern universities raise

football players. Young Delores began singing regularly at the church

services -- an activity she continued when her family moved to Los

Angeles. When Delores entered college she formed her own gospel group,

an act so popular that she soon left school to become a full-time musician.

Later, Harry Belafonte invited the Delores Hall Singers to tour with him

for six months.

"Harry is a beautiful man," Delores grins. "He came to the show a month

or so ago, and afterwards he went backstage and somebody introduced us.

He said, 'Miss Hall, I've heard so much about you,' and then he

screamed, and we jumped into each other's arms.

Delores has lived in New York since 1969. Five years ago she moved to

the West Side. "People are so much warmer here," she says. Her

remarkable singing has won her parts in half a dozen Broadway shows,

but with _Box_, for the first time, she suddenly found herself the star of

a hit production. Clive Barnes, in a highly positive review in the _New

York Times_, declares: "Miss Hall has the audience in the palm of her

voice." The all-black cast of this musical adaptation of the Book of

Matthew has been packing the Lyceum since Christmas, and advance

ticket sales go to October.

In spite of Ms. Hall's unbroken musical success, her life has not been

without personal tragedy. Just before the Broadway premiere of _Box_

last December 22, she suffered the heartbreaking loss of her only brother,

a minister. "It was very hard to open the show," she recalls, "but I got

through it with the help of God."

Delores lives on West 72nd Street with her husband of seven years,

Michael Goodstone. Whenever she can, Delores joins Michael at temple

in Westchester County: "I find it very uplifting spiritually, because I

believe God is everywhere." Each Sunday the couple both attend the

Church of God in Christ. "Some people call it the Holy Roller church,"

she explains. "After the service, we go downstairs for a piece of the best

fried chicken."

Ms. Hall's face glows with pride when she speaks of Deardra, her 14

year-old daughter from a previous marriage: "My daughter is a singer,

too. She won the music award from her school." Deardra is hoping to

enter New York's High School of Performing Arts this fall.

Plans for the future? Delores would like to try grand opera someday --

possibly the role of Aida. And a new record album is not far off. Several

years ago she recorded her first album for RCA. Since she began drawing

national attention in _Box_, some tempting offers have come in from

recording companies, and her manager is in the process of negotiating a

contract. The new album may be either gospel or middle of the road: "I'm

praying very hard, so it depends on what the Lord says."

But for the moment, Delores Hall is well satisfied at filling the Lyceum

Theatre seven times each week. "This show I love so much," she says,

her eyes sparkling, "because it takes me home."

********

WESTSIDER LIONEL HAMPTON

King of the Newport Jazz Festival

6-24-78

The world's greatest celebration of jazz, the Newport Jazz Festival, will

get off the ground on June 23 -- its 25th consecutive year. During the 12

day festival, in indoor and outdoor settings all over Manhattan and

beyond, the most important names in jazz will stage nearly 30 major

musical events.

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