LONDON, October 16, O. S. 1747

DEAR BOY: The art of pleasing is a very necessary one to possess; but a

very difficult one to acquire. It can hardly be reduced to rules; and

your own good sense and observation will teach you more of it than I can.

Do as you would be done by, is the surest method that I know of pleasing.

Observe carefully what pleases you in others, and probably the same thing

in you will please others. If you are pleased with the complaisance and

attention of others to your humors, your tastes, or your weaknesses,

depend upon it the same complaisance and attention, on your part to

theirs, will equally please them. Take the tone of the company that you

are in, and do not pretend to give it; be serious, gay, or even trifling,

as you find the present humor of the company; this is an attention due

from every individual to the majority. Do not tell stories in company;

there is nothing more tedious and disagreeable; if by chance you know a

very short story, and exceedingly applicable to the present subject of

conversation, tell it in as few words as possible; and even then, throw

out that you do not love to tell stories; but that the shortness of it

tempted you. Of all things, banish the egotism out of your conversation,

and never think of entertaining people with your own personal concerns,

or private, affairs; though they are interesting to you, they are tedious

and impertinent to everybody else; besides that, one cannot keep one’s

own private affairs too secret. Whatever you think your own excellencies

may be, do not affectedly display them in company; nor labor, as many

people do, to give that turn to the conversation, which may supply you

with an opportunity of exhibiting them. If they are real, they will

infallibly be discovered, without your pointing them out yourself, and

with much more advantage. Never maintain an argument with heat and

clamor, though you think or know yourself to be in the right: but give

your opinion modestly and coolly, which is the only way to convince; and,

if that does not do, try to change the conversation, by saying, with good

humor, “We shall hardly convince one another, nor is it necessary that we

should, so let us talk of something else.”

Remember that there is a local propriety to be observed in all companies;

and that what is extremely proper in one company, may be, and often is,

highly improper in another.

The jokes, the ‘bonmots,’ the little adventures, which may do very well

in one company, will seem flat and tedious, when related in another. The

particular characters, the habits, the cant of one company, may give

merit to a word, or a gesture, which would have none at all if divested

of those accidental circumstances. Here people very commonly err; and

fond of something that has entertained them in one company, and in

certain circumstances, repeat it with emphasis in another, where it is

either insipid, or, it may be, offensive, by being ill-timed or

misplaced. Nay, they often do it with this silly preamble; “I will tell

you an excellent thing”; or, “I will tell you the best thing in the

world.” This raises expectations, which, when absolutely disappointed,

make the relater of this excellent thing look, very deservedly, like a

fool.

If you would particularly gain the affection and friendship of particular

people, whether men or women, endeavor to find out the predominant

excellency, if they have one, and their prevailing weakness, which

everybody has; and do justice to the one, and something more than justice

to the other. Men have various objects in which they may excel, or at

least would be thought to excel; and, though they love to hear justice

done to them, where they know that they excel, yet they are most and best

flattered upon those points where they wish to excel, and yet are

doubtful whether they do or not. As, for example, Cardinal Richelieu, who

was undoubtedly the ablest statesman of his time, or perhaps of any

other, had the idle vanity of being thought the best poet too; he envied

the great Corneille his reputation, and ordered a criticism to be written

upon the “Cid.” Those, therefore, who flattered skillfully, said little

to him of his abilities in state affairs, or at least but ‘en passant,’

and as it might naturally occur. But the incense which they gave him, the

smoke of which they knew would turn his head in their favor, was as a

‘bel esprit’ and a poet. Why? Because he was sure of one excellency, and

distrustful as to the other. You will easily discover every man’s

prevailing vanity, by observing his favorite topic of conversation; for

every man talks most of what he has most a mind to be thought to excel

in. Touch him but there, and you touch him to the quick. The late Sir

Robert Walpole (who was certainly an able man) was little open to

flattery upon that head; for he was in no doubt himself about it; but his

prevailing weakness was, to be thought to have a polite and happy turn to

gallantry; of which he had undoubtedly less than any man living: it was

his favorite and frequent subject of conversation: which proved, to those

who had any penetration, that it was his prevailing weakness. And they

applied to it with success.

Women have, in general, but one object, which is their beauty; upon

which, scarce any flattery is too gross for them to swallow. Nature has

hardly formed a woman ugly enough to be insensible to flattery upon her

person; if her face is so shocking, that she must in some degree, be

conscious of it, her figure and her air, she trusts, make ample amends

for it. If her figure is deformed, her face, she thinks, counterbalances

it. If they are both bad, she comforts herself that she has graces; a

certain manner; a ‘je ne sais quoi,’ still more engaging than beauty.

This truth is evident, from the studied and elaborate dress of the

ugliest women in the world. An undoubted, uncontested, conscious beauty,

is of all women, the least sensible of flattery upon that head; she knows

that it is her due, and is therefore obliged to nobody for giving it her.

She must be flattered upon her understanding; which, though she may

possibly not doubt of herself, yet she suspects that men may distrust.

Do not mistake me, and think that I mean to recommend to you abject and

criminal flattery: no; flatter nobody’s vices or crimes: on the contrary,

abhor and discourage them. But there is no living in the world without a

complaisant indulgence for people’s weaknesses, and innocent, though

ridiculous vanities. If a man has a mind to be thought wiser, and a woman

handsomer than they really are, their error is a comfortable one to

themselves, and an innocent one with regard to other people; and I would

rather make them my friends, by indulging them in it, than my enemies, by

endeavoring (and that to no purpose) to undeceive them.

There are little attentions likewise, which are infinitely engaging, and

which sensibly affect that degree of pride and self-love, which is

inseparable from human nature; as they are unquestionable proofs of the

regard and consideration which we have for the person to whom we pay

them. As, for example, to observe the little habits, the likings, the

antipathies, and the tastes of those whom we would gain; and then take

care to provide them with the one, and to secure them from the other;

giving them, genteelly, to understand, that you had observed that they

liked such a dish, or such a room; for which reason you had prepared it:

or, on the contrary, that having observed they had an aversion to such a

dish, a dislike to such a person, etc., you had taken care to avoid

presenting them. Such attention to such trifles flatters self-love much

more than greater things, as it makes people think themselves almost the

only objects of your thoughts and care.

These are some of the arcana necessary for your initiation in the great

society of the world. I wish I had known them better at your age; I have

paid the price of three-and-fifty years for them, and shall not grudge

it, if you reap the advantage. Adieu.

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