_It takes a live advertiser to swim up stream; any dead one can
float down._
Posters are measured by sheets, the standard size of a sheet being 28 ×
42 inches, which includes the white margin.
An 8-sheet poster consists of eight 28 × 42 sheets.
A 12-sheet poster of twelve 28 × 42 sheets.
A 16-sheet poster of sixteen 28 × 42 sheets.
A 24-sheet poster of twenty-four 28 × 42 sheets.
A 32-sheet poster of thirty-two 28 × 42 sheets.
The following diagrams will show the sizes of posters of most common
usage:
[Illustration: 1-Sheet 28 × 42