Consumption and interaction

In view of the fundamental changes in patterns of human activity,

not only students need education, but practically everyone, and

probably educators first of all. Connection to education centers

needs to be different from the expectation of children sitting

in a class dominated by a teacher. On the interactive education

networks, age no longer serves as a criterion. Learning is

self-paced, motivated by individual interests and priorities and

by the perspectives that learning opens. A sense of common

interest is expressed through interaction, unfolding through a

diversity of perspectives and ways of thinking and doing.

Nothing can help generations that are more different and more

antagonistic than ours to find a common ground than an experience

of education emancipated from hierarchies, freed of

authoritarian expectations, challenging and engaging at the same

time. Education will be part of the continuous self-definition of

the human being throughout one's entire life.

Whether we like it or not, the economy is driven by consumer

spending. This does not automatically mean that we can or should

let the feedback loop follow a course that will eventually lead

to losing the stability of the system to which we belong. If

consumption were to remain the driving force, however, we would

all end up enjoying ourselves to death. But the solution to this

state of affairs is not to be found in political or educational

sermonizing. To blame consumption, expectations of abundance, or

entertainment will not help in finding answers to educational

worries. Education will have to integrate the human experience

of consumption and facilitate the acquisition of common sense. A

sense of quality can be instilled by pursuing cooperative

projects involving not only the production of artifacts, but

also self-improvement. Generations that grow up with television

as their window to reality cannot be blamed for lack of interest

in reading, or for viewing reality as a show interrupted by

thirty-second messages. Young minds acquire different skills,

and education ought to provide a context for their integration

in captivating practical experiences, instead of trying to

neutralize them. Television is here for good, although changes

that will alter the relation between viewers and originators of

messages will change television as well.

The cognitive characteristics and motor patterns of couch

potatoes and moderate viewers in the age of generalized TV and

interactive networking are very different from those of people

educated as literate. These characteristics will be further

reshaped as digital television becomes part of the networked

world. Where reading about history, or another country, is

marginally relevant to praxis in the new context of life and

work, the ability to view, understand images, perceive and effect

changes, and the ability to edit them and reuse, to complete

them, moreover to generate one's own images, is essential to the

outcome of the effort. Without engaging the student, education

heads into oblivion. As difficult as it is to realize that there

are no absolute values, unless this realization is shared by all

generations, we will face more inter- generational conflicts than

we already face. Television is not the panacea for such

conflicts, but a broad ground for reaching reciprocal awareness

of what it takes to meet an increasingly critical challenge.

Sure, we are focused here on a television that transcended its

mass communication industrial society status, and reached the

condition of individual interaction.

Understanding differences cannot be limited to education, or

reduced to a generalized practice of viewing TV (digital or

not). It has to effectively become the substance of political

life. While all are equal with respect to the law, while all are

free and encouraged to become the best they can be, society has

to effectively abandon expectations of homogeneity and

uniformity, and to dedicate energies to enhancing the

significance of what makes its members different. This

translates into an education freed from expectations that are

not rooted in the process of self-affirmation as scientists,

dancers, thinkers, skilled workers, farmers, sportspeople, and

many other pragmatically sanctioned professionals. The direction

is clear: to become less obsessed with a job, and more concerned

with a work that satisfies them, and thus their friends and

relatives. The means and methods for moving in this direction

will not be disbursed by states or other organizations. We have

to discover them, test, and refine, aware of the fact that what

replaces the institution of education is the open-ended process

through which we emerge as educated individuals.

Does education henceforth become a generic trade school? For

those who so choose, yes. For others, it will become what they

themselves make of it through their involvement. Remaining an

open enterprise, education will allow as many adjustments as

each individual is willing to take upon oneself for the length of

one's life. The education of interactive skills, of

visualization technologies, of methods of search and retrieval,

of thinking in images, sounds, colors, odors, textures, and

haptic perception requires contexts for their discovery, use,

and evaluation which no school or university in the world can

provide. But if all available educational resources are used to

establish learning centers based on the paradigms of

interactivity, data processing, multimedia, virtual reality,

neural networks, and genetic engineering, using powerful carriers

such as digital TV or high-speed and broadband networks, we will

stop managing a bankrupt enterprise and open avenues for

successful alternatives.

As humanity ages, and societies have to cope with a new age

structure, education will have to focus also on how to

constitute one's identity past the biological optimum. Among the

fastest growing segments on the Internet, the elderly represent a

very distinct group, of high motivation, and of abilities that

can better benefit society.

Access to knowledge in the form of interactive projects, pursued

by classes constituted of individuals as different as the world

is, is not trivial, and obviously not cheap. The networked

world, the many challenges of new means of communication already

in place, the new medium of digital TV-closer to reality than

many realize- and computers, are already widely available. A

major effort to provide support to many who are not yet

connected to this world, at the expense of the current

bureaucracy of education, will provide the rest. Instead of

investing in buildings, bureaucracies, norms, and regulations,

instead of rebuilding crumbling schools, and recycling teachers

who intellectually died long ago in the absence of any real

challenge, we can, and should, design a global education system.

Such a system will effect change not only in one country, not

only in a group of rich countries, but all over the world. The

practice of networking and the competence in integrating work

produced independently in functional modules can be attained by

tackling real problems, as these are encountered by each person,

not invented assignments by teachers or writers of manuals.

Education can succeed or fail only on the terms of efficiency

expected in our pragmatic framework. Scores, religiously

accounted for in literacy-based political life, are irrelevant.

Practical experiences of self-constitution are not

multiple-choice examinations. They involve the person in his

entirety, and result in instances of personal growth and

increased social awareness. A global world requires a live global

system of education that embodies the best we can afford, and is

driven by the immense energy of variety.

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