Literacy, Language and Market

Markets are mediating machines. In our time, the notion of a

machine is very different from that of the industrial Machine

Age associated with the pragmatics of the civilization of

literacy. Today, the term machine is evocative of software rather

than hardware. Machine comprises input and output, process,

control mechanisms, and the expectation of predictable

functioning. Here is where our difficulties start. At best,

markets appear as erratic to us. Market prediction seems to be an

oxymoron. Every time experts come up with a formula, the market

acts in a totally new manner.

An amazing number of transactions, ranging from bargaining at a

garage sale to multi-prong deals in derivatives, continuously

subject the outcome of practical experiences of human

self-constitution to the test of market efficiency. There is

nothing that can escape this test: ideas, products, individuals,

art, sports, entertainment. Like a tadpole, the market seems to

consume itself in transactions. At times, they appear so

esoteric to us that we cannot even fathom what the input of this

machine is and what the output. But we all expect the charming

prince to emerge from the ugly frog!

What can be said, without giving away the end of the story too

early, is that the functioning of this growing mechanism of

human self-evaluation could never take place at its current

dynamics and size in the pragmatic framework of literacy. All

over the world, market processes associated with previous

pragmatic frameworks-barter is one of them-are relived in

bazaars and shopping malls. But if anyone wants to see

practical experiences of the civilization of illiteracy unfolding

in their quasi-pure manner, one has only to look at the stock

market and commodities exchanges and auctions conducted over the

Internet. Moreover, one must try to envision those invisible,

distributed, networked transactions in which it is impossible to

define who initiated a transaction, continued another one, or

brought a deal to an end, and based on what criteria. They, too,

seem to have a life of their own.

Mediating machine also evokes the notion of machine as program.

Although some stockbrokers have second thoughts about how their

role is diminished through the mediation of entities that cannot

speak or write, programmed trading on the various stock

exchanges is a matter of course. Computational economists and

market researchers, who design programs based on biological

analogies, genetics, and dynamic system models, can testify to

the truth of this statement.

The Civilization of Illiteracy · 第 58 / 217 题