Thinking about alternatives

Preoccupation with language is, in fact, preoccupation with

ourselves as individuals and as a species. While many concerns,

such as terrorism, AIDS, poverty, racism, and massive migration

of populations, haunt us as we hurry to achieve our portion of

well-being, one at least seems easier to allay: illiteracy. This

book proclaims the end of literacy, as it also accounts for the

incredible forces at work in our restlessly shifting world. The

end of literacy-a chasm between a not-so-distant yesterday and

the exciting, though confusing, tomorrow-is probably more

difficult to understand than to live with. Reluctance to

acknowledge change only makes things worse. We notice that

literate language use does not work as we assume or were told it

should, and wonder what can be done to make things fit our

expectations. Parents hope that better schools with better

teachers will remedy the situation. Teachers expect more from the

family and suggest that society should invest more in order to

maintain literacy skills. Professors groan under the prospect of

ill-prepared students entering college. Publishers redefine

their strategies as new forms of expression and communication vie

for public attention and dollars. Lawyers, journalists, the

military, and politicians worry about the role and functions of

language in society. Probably most concerned with their own

roles in the social structure and with the legitimacy of their

institutions, they would preserve those structures of human

activity that justify literacy and thus their own positions of

power and influence. The few who believe that literacy comprises

not only skills, but also ideals and values, say that the

destiny of our civilization is at stake, and that the decline in

literacy has dreadful implications. Opportunity is not part of

the discourse or argument.

The major accomplishment of analyzing illiteracy so far has been

the listing of symptoms: the decrease in functional literacy; a

general degradation of writing skills and reading comprehension;

an alarming increase of packaged language (clichés used in

speeches, canned messages); and a general tendency to substitute

visual media (especially television and video) for written

language. Parallel to scholarship on the subject, a massive but

unfocused public opinion campaign has resulted in all kinds of

literacy enterprises. Frequently using stereotypes that in

themselves affect language quality, such enterprises plead for

teaching adults who cannot read or write, for improving language

study in all grades, and for raising public awareness of

illiteracy and its various implications. Still, we do not really

understand the necessary character of the decline of literacy.

Historic and systematic aspects of functional illiteracy, as well

as language degradation, are minimally addressed. They are

phenomena that affect not only the United States. Countries with

a long cultural tradition, and which make the preservation and

literate use of language a public institution, experience them as

well.

My interest in the subject of illiteracy was triggered by two

factors: the personal experience of being uprooted from an East

European culture that stubbornly defended and maintained rigid

structures of literacy; and involvement in what are commonly

described as new technologies. I ended up in the USA, a land of

unstructured and flawed literacy, but also one of amazing

dynamics. Here I joined those who experienced the consequences

of the low quality of education, as well as the opening of new

opportunities. The majority of these are disconnected from what

is going on in schools and universities. This is how and why I

started thinking, like many others, about alternatives.

My Mayflower (if I may use the analogy to the Pilgrims) brought

me to individuals who do many things-shop, work, play or watch

sports, travel, go to church, even love-with an acute sense of

immediacy. Worshippers of the instant, my new compatriots served

as a contrast to those who, on the European continent I came

from, conscientiously strive for permanency-of family, work,

values, tools, homes, appliances, cars, buildings. In contrast,

the USA is a place where everything is the present, the coming

moment. Not only television programs and advertisements made me

aware of this fact. Books are as permanent as their survival on

bestseller lists. The market, with its increasingly breathtaking

fluctuations, might today celebrate a company that tomorrow

disappears for good. Commencement ceremonies, family life,

business commitments, religious practice, succeeding fashions,

songs, presidents, denture creams, car models, movies, and

practically everything else embody the same obsession. Language

and literacy could not escape this obsession with change.

Because of my work as a university professor, I was in the

trenches where battles of literacy are fought. That is where I

came to realize that a better curriculum, multicultural or not,

or better paid teachers, or cheaper and better books could make a

difference, but would not change the outcome.

The decline of literacy is an encompassing phenomenon impossible

to reduce to the state of education, to a nation's economic

rank, to the status of social, ethnic, religious, or racial

groups, to a political system, or to cultural history. There was

life before literacy and there will be life after it. In fact,

it has already begun. Let us not forget that literacy is a

relatively late acquisition in human culture. The time preceding

writing is 99% of the entire story of the human being. My

position in the discussion is one of questioning historic

continuity as a premise for literacy. If we can understand what

the end of literacy as we know it means in practical terms, we

will avoid further lamentation and initiate a course of action

from which all can benefit. Moreover, if we can get an idea of

what to expect beyond the safe haven now fading on the horizon,

then we will be able to come up with improved, more effective

models of education. At the same time, we will comprehend what

individuals need in order to successfully ascertain their

manifold nature. Improved human interaction, for which new

technologies are plentifully available, should be the concrete

result of this understanding of the end of the civilization of

literacy.

The first irony of any publication on illiteracy is that it is

inaccessible to those who are the very subject of the concern of

literacy partisans. Indeed, the majority of the millions active

on the Internet read at most a 3-sentence short paragraph. The

attention span of students in high school and universities is

not much shorter than that of their instructors: one typed page.

Legislators, no less than bureaucrats, thrive on executive

summaries. A 30-second TV spot is many times more influential

than a 4-column in- depth article. But those who give life and

dynamics to reality use means other than those whose continued

predominance this book questions.

The second irony is that this book also presents arguments which

are, in their logical sequence, dependent on the conventions of

reading and writing. As a medium for constituting and

interpreting history, writing definitely influences how we think

and what we think about. I wondered how my arguments would hold

up in an interactive, non-linear medium of communication, in

which we can question each other, and which also makes

authorship, if not irrelevant, the last thing someone would worry

about. Since I have used language to think through this book, I

know that it would make less sense in a different medium.

This leads me to state from the outset-almost as

self-encouragement-that literacy, whose end I discuss, will not

disappear. For some, Literacy Studies will become a new

specialty, as Sanskrit or Ancient Greek has become for a handful

of experts. For others, it will become a skill, as it is already

for editors, proofreaders, and professional writers. For the

majority, it will continue in literacies that facilitate the use

and integration of new media and new forms of communication and

interpretation. The utopian in me says that we will find ways to

reinvent literacy, if not save it. It has played a major role in

leading to the new civilization we are entering. The realist

acknowledges that new times and challenges require new means to

cope with their complexity. Reluctance to acknowledge change

does not prevent it from coming about. It only prevents us from

making the best of it.

Probably my active practice of literacy has been matched by all

those means, computer-based or not, for coping with complexity,

to whose design and realization I contributed. This book is not

an exercise in prophesying a brave new world of people happy to

know less but all that they have to know when they need to.

Neither is it about individuals who are superficial but who

adapt more easily to change, mediocre but extremely competitive.

Its subject is language and everything pertaining to it: family

and sexuality, politics, the market, what and how we eat, how we

dress, the wars we fight, love, sports, and more. It is a book

about ourselves who give life to words whenever we speak, write,

or read. We give life to images, sounds, textures, to multimedia

and virtual reality involving ourselves in new interactions.

Transcending boundaries of literacy in practical experiences for

which literacy is no longer appropriate means, ultimately, to

grow into a new civilization.

Progressing towards illiteracy?

Here is as good a place as any to explain my perspective.

Language involves human beings in all their aspects: biology,

sense of space and time, cognitive and manual skills, emotional

resources, sensitivity, tendency to social interaction and

political organization. But what best defines our relation to

language is the pragmatics of our existence. Our continuous

self-constitution through what we do, why we do, and how we do

all we actually do-in short, human pragmatics-involves language,

but is not reducible to it. The pragmatic perspective I assume

originated with Charles Sanders Peirce. When I began teaching in

the USA, my American colleagues and students did not know who he

was. The semiotic implications of this text relate to his work.

Questioning how knowledge is shared, Peirce noticed that, without

talking about the bearers of our knowledge-all the sign carriers

we constitute-we would not be able to figure out how results of

our inquiries are integrated in our deeds, actions, and theories.

Language and the formation and expression of ideas is unique to

humans in that they define a part of the cognitive dimension of

our pragmatic. We seem endowed with language, as we are with

hearing, sight, touch, smell, and taste. But behind the

appearance is a process through which human self-constitution led

to the possibility and necessity of language, as it led to the

humanization of our senses. Furthermore, it led to the means by

which we constitute ourselves as literate as the pragmatics of

our existence requires under ever-changing circumstances. The

appearance is that literacy is a useful tool, when in fact it

results in the pragmatic context. We can use a hammer or a

computer, but we are our language. The experience of language

extends to the experience of the logic it embodies, as well as

to that of the institutions that language and literacy made

possible. These, in turn, influence what we are and how we think,

what we do and why we do. So does every tool, appliance, and

machine we use, and so do all the people with whom we interact.

Our interactions with people, with nature, or with artifacts we

ourselves generated further affect the pragmatic

self-constitution of our identity.

The literate experience of language enhanced our cognitive

capabilities. Consequently, literacy became larger than life.

Much is covered by the practice of literacy: tradition, culture,

thoughts and feelings, human expression through literature, the

constitution of political, scientific, and artistic programs,

ethics, the practical experience of law. In this book, I use a

broad definition of literacy that reflects the many facets it

has acquired over time. Those readers who think I stretch the

term literacy too far should keep in mind all that literacy

comprises in our culture. In contrast, illiteracy, no matter

what its cause or what other attributes an individual labeled

illiterate has, is seen as something harmful and shameful, to be

avoided at any price. Without an understanding that encompasses

our values and ways of thinking, we cannot perceive how a

civilization can progress to illiteracy. Many people are willing

to be part of post- literate society, but by no means are they

willing to be labeled members of a civilization qualified as

illiterate.

By civilization of illiteracy I mean one in which literate

characteristics no longer constitute the underlying structure of

effective practical experiences. Furthermore, I mean a

civilization in which no one literacy dominates, as it did until

around the turn of the century, and still does. This domination

takes place through imposition of its rules, which prevent

practical experiences of human self-constitution in domains where

literacy has exhausted its potential or is impotent. In

describing the post-literate, I know that any metaphor will do

as long as it does not call undue attention to itself. What

counts is not the provocativeness but that we lift our gaze,

determined to see, not just to look for the comforting

familiar.

This civilization of illiteracy is one of many literacies, each

with its own characteristics and rules of functioning. Some of

such partial literacies are based on configurational modes of

expression, as in the written languages of Japan, China, or

Korea; on visual forms of communication; or on synesthetic

communication involving a combination of our senses. Some are

numerical and rely on a different notation system than that of

literacy. The civilization of illiteracy comprises experiences of

thinking and working above and beyond language, as

mathematicians from different countries communicating perfectly

through mathematical formulae demonstrate. Or as we experience

in activities where the visual, digitally processed, supports a

human pragmatics of increased efficiency. Even in its primitive,

but extremely dynamic, deployment, the Internet embodies the

directions and possibilities of such a civilization. This brings

us back to literacy's reason for being: pragmatics expressed in

methods for increasing efficiency, of ensuring a desired

outcome, be this in regard to a list of merchandise, a deed,

instructions on how to make something or to carry out an act, a

description of a place, poetry and drama, philosophy, the

recording and dissemination of history and abstract ideas,

mythology, stories and novels, laws, and customs. Some of these

products of literacy are simply no longer necessary. That new

methods and technologies of a digital nature effectively

constitute an alternative to literacy cannot be overemphasized.

I started this book convinced that the price we pay for the human

tendency to efficiency-that is, our striving for more and more

at an ever cheaper price-is literacy and the values connected to

it as represented by tradition, books, art, family, philosophy,

ethics, among many others. We are confronted with the increased

speed and shorter durations of human interactions. A growing

number and a variety of mediating elements in human praxis

challenge our understanding of what we do. Fragmentation and

interconnectedness of the world, the new technology of

synchronization, the dynamics of life forms or of artificial

constructs elude the domain of literacy as they constitute a new

pragmatic framework. This becomes apparent when we compare the

fundamental characteristics of language to the characteristics of

the many new sign systems complementing or replacing it.

Language is sequential, centralized, linear, and corresponds to

the stage of linear growth of humankind. Matched by the linear

increase of the means of subsistence and production required for

the survival and development of the species, this stage reached

its implicit potential. The new stage corresponds to

distributed, non-sequential forms of human activity, nonlinear

dependencies. Reflecting the exponential growth of humankind

(population, expectations, needs, and desires), this new stage

is one of alternative resources, mainly cognitive in nature,

compensating for what was perceived as limited natural means for

supporting humankind. It is a system of a different scale,

suggestively represented by our concerns with globality and

higher levels of complexity. Therefore, humans can no longer

develop within the limitations of an intrinsically centralized,

linear, hierarchic, proportional model of contingencies that

connect existence to production and consumption, and to the

life-support system. Alternatives that affect the nature of

life, work, and social interaction emerge through practical

experiences of a fundamentally new condition.

Literacy and the means of human self-constitution based on it

reached their full potential decades ago. The new means, which

are not as universal (i.e., as encompassing) as language, open

possibilities for exponential growth, resulting from their

connectivity and improved involvement of cognitive resources. As

long as the world was composed of small units (tribes,

communities, cities, counties), language, despite differences in

structure and use, occupied a central place. It had a unifying

character and exercised a homogenizing function within each

viable political unit. The world has entered the phase of global

interdependencies. Many local languages and their literacies of

relative, restricted significance emerge as instruments of

optimization. What takes precedence today is interconnectivity

at many levels, a function for which literacy is ill prepared.

Citizens become Netizens, an identity that relates them to the

entire world, not only to where they happen to live and work.

The encompassing system of culture broke into subsystems, not

just into the "two cultures" of science and literacy that C.P.

Snow discussed in 1959, hoping idealistically that a third

culture could unite and harmonize them. Market mechanisms,

representative of the competitive nature of human beings, are in

the process of emancipating themselves from literacy. Where

literate norms and regulations still in place prevent this

emancipation-as is the case with government activity and

bureaucracies, the military, and legal institutions-the price is

expressed in lower efficiency and painful stagnation. Some

European countries, more productive in impeding the work of the

forces of renewal, pay dearly for their inability to understand

the need for structural changes. United or not in a Europe of

broader market opportunities, member countries will have to free

themselves from the rigid constraints of a pragmatic framework

that no longer supports their viability. Conflicts are not

solved; solutions are a long time in coming.

One more remark before ending this introduction. It seems that

those who run the scholarly publishing industry are unable to

accept that someone can have an idea that does not originate

from a quotation. In keeping with literacy's reliance on

authority, I have acknowledged in the references the works that

have some bearing on the ideas presented in this book. Few, very

few indeed, are mentioned in the body of the text. The line of

argument deserves priority over the stereotypes of referencing.

This does not prevent me from acknowledging here, in addition to

Leibniz and Peirce, the influence of thinkers and writers such

as Roberto Maturana, Terry Winograd, George Lakoff, Lotfi Zadeh,

Hans Magnus Enzensberger, George Steiner, Marshall McLuhan,

Ivan Illich, Yuri M. Lotman, and even Baudrillard, the essayist

of the post-industrial. If I misunderstood any of them, it is

not because I do not respect their contributions. Seduced by my

own interest and line of reasoning, I integrated what I thought

could become solid bricks into a building of arguments which was

to be mine. I am willing to take blame for its design and

construction, remaining thankful to all those whose

fingerprints are, probably, still evident on some of the bricks I

used.

In the 14 years that have gone by since I started thinking and

writing about the civilization of illiteracy, many of the

directions I brought into discussion are making it into the

public domain. But I should be the last to be surprised or

unhappy that reality changed before I was able to finish this

book, and before publishers could make up their minds about

printing it. The Internet was not yet driving the stock market,

neither had the writers of future shock had published their

books churning prophecies, nor had companies made fortunes in

multimedia when the ideas that go into this book were discussed

with students, presented in public lectures, outlined to

policy-makers (including administrators in higher education),

and printed in scholarly journals. On starting this book, I

wanted it to be not only a presentation of events and trends, but

a program for practical action. This is why, after examination

of what could be called the theoretical aspects, the focus

shifts to the applied. The book ends with suggestions for

practical measures to be considered as alternatives to the beaten

path of the bandage method that only puts off radical treatment,

even when its inevitability is acknowledged. Yes, I like to see

my ideas tested and applied, even taken over and developed

further (credit given or not!). I would rather put up with a

negative outcome in discussions following publication of this

book, than have it go unnoticed.

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